False price advertising. - eliana.soccoli
False price advertising.
I went to Lincoln of Coconut Creek to see a 2020 Jeep Wrangler advertised on their website for $23,995. I had reviewed the listing in advance and brought a $1,000 coupon, which they said was applied.
Once pricing was presented, the experience went downhill. I was given a written quote of around $30,000 out the door, which was thousands higher than the advertised price, even after the coupon. The increase came from large dealer-added charges (including a reconditioning fee and other add-ons) that were not included in the advertised price and were treated as mandatory.
I also learned that the price would be $1,000 lower only if I financed through the dealership, and $1,000 higher if I paid cash.
When I calmly pointed out these discrepancies and asked for clarification, the manager became defensive and hostile and claimed that I was being insulting or confrontational, which was not the case. I was simply asking about the price differences. He then refused to let me take a photo or copy of the written quote as if it would be a highly sensitive piece of evidence, pointing to the quote it said it was “for internal use only.”
Overall, the advertised price did not reflect the real price you are expected to pay, discounts were effectively offset by added fees, and raising reasonable questions about pricing was met with hostility and gaslighting. I would strongly recommend getting full out-the-door pricing in writing before visiting and not relying on the advertised price alone.
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