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Heiser Ford Lincoln

Glendale, WI

Overview
Employees
Reviews
Vehicles
4.2
1,877 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,877 reviews

March 14, 2026

Charged 100 to tell me I needed rear brakes and rotors that are not needed More

by bmandreae
Recommend Dealer
No
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March 12, 2026

The service writer gave helpful advice and updates. The service was completed promptly. Problem solved. More

by africus05
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Mar 12, 2026 -

Heiser Ford Lincoln responded

Dear Africus, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

Mar 12, 2026 -

Heiser Ford Lincoln responded

Dear Africus, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

March 07, 2026

Brandon was very professional, knowledgeable, intelligent, trustworthy and helpful. Roy was very thoughtful and professional. More

by Thomas Littlefair
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brandon Yates
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 07, 2026 -

Heiser Ford Lincoln responded

We’re thrilled to hear Brandon and Roy provided such professional and thoughtful support during your new Ford F-150 purchase. It’s great they could share their expertise and trustworthiness. Enjoy every moment behind the wheel! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 05, 2026

Peyton was a joy to work with, gave me the facts, found the truck I was looking for, and always followed up with answers in a timely manner. A true Professional. More

by kschuele
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 05, 2026 -

Heiser Ford Lincoln responded

Congratulations on your new Ford F-350. We’re glad Peyton provided clear information and timely follow-up to help you find the right truck. Thank you for sharing your experience. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 02, 2026

The service was all good and the car is working all very good and wonderful. More

by KSTROIK
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 02, 2026 -

Heiser Ford Lincoln responded

We’re glad Philip and our service team got your Ford Fusion running so smoothly. Thank you for sharing your experience, and we look forward to helping with any future service needs. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

February 27, 2026

Personable and timely. How bout that is plenty have a great day So long for now More

by Lisa S.
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
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Feb 28, 2026 -

Heiser Ford Lincoln responded

Thank you for the kind words about our service. Bryce and our team are glad you found everything personable and timely. Enjoy your Lincoln Nautilus and have a great day. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

February 27, 2026

Very kind and easy to work with! The team helped me get the truck I wanted and a compromising price to fit my budget would highly recommend! More

by michael Z
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Feb 27, 2026 -

Heiser Ford Lincoln responded

It’s wonderful to hear you found the process easy to navigate and secured your new Ford Ranger within your budget. Our team enjoyed assisting you every step of the way. Thanks for recommending us and congratulations on your new truck. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 26, 2026

Hutch was my salesman, he was excellent, just like all of the people that work there, Kind and with a smile!!! More

by MRS_LDN24
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bassim Farhoud
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Feb 27, 2026 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear Hutch went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

February 17, 2026

Excellent service Overall satisfaction with personnel Friendly and informative I am totally satisfied and will return whenever necessary. More

by kjanuary148
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
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Feb 17, 2026 -

Heiser Ford Lincoln responded

It’s great to hear your Ford Fusion service was friendly and informative. Thank you for your feedback and for trusting our team. We look forward to assisting you again whenever you need service. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

February 07, 2026

Leela was great! Solid teamwork in front of house!it was a good purchasing experience. More

by leife00
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charlie Przislicki
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
3.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Feb 07, 2026 -

Heiser Ford Lincoln responded

Thanks for highlighting Leela and our front of house team. We’re glad the process of purchasing your new Ford Bronco ran smoothly. Enjoy every mile in your Bronco.

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