Roy Edwards
Roy Edwards at Heiser Ford Lincoln

Roy Edwards

Sales Manger

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

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4.3
15 Reviews
4.3

15 Reviews

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15 Reviews of Roy Edwards

September 29, 2026

Dealership Rating
Employee Rating

No comment I was not impressed with the resolution of the issues with my vehicle More

by ksentek12
Recommend Dealer
No

Other Employees Tagged: Roy Edwards

September 23, 2026

Dealership Rating
Employee Rating

Experience started with Peyton. He was friendly and not pushy. Bassim was very quick and thorough. Roy was just as good as Peyton and Bassim. More

by mbasquez
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud, Peyton Formico

September 22, 2026

Dealership Rating
Employee Rating

Very disappointed with the ethics of the sales management team (Roy Edwards). My sales professional and I agreed to terms on a vehicle. I was told, to hold the vehicle until I could pick it up, I would need More

by Raptor
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

July 09, 2026

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Employee Rating

unfortunately we have had an issue with Leela and getting our 2nd fob delivered. It was promised on 6/6/26 when we purchased the car and it is 7/9/26 now and still no fob. I have communited with her and she More

by sophiedog2158
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud, Leela Zabel

Jul 10, 2026

Heiser Ford Lincoln responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. Please let us know the best way to reach you. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 30, 2026

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Employee Rating

Excellent experience with the entire Heiser Ford team. Very attentive to my needs and provided all the information necessary for me to make the right decision in purchasing my vehicle from Heiser. Love More

by N.Acosta
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman, Bassim Farhoud , JT

June 11, 2026

Dealership Rating
Employee Rating

I worked with JT not Roy Edwards. JT worked hard for the sale. That's all I have More

by kellymdassow
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

April 25, 2026

Dealership Rating
Employee Rating

Our purchasing experience was a feeling of super customer service along with knowledgeable, courteous, and professional personnel. Our service adviser Hutch, is a very valuable asset to your organization. More

by robbilly
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman

Apr 25, 2026

Heiser Ford Lincoln responded

Thank you for choosing a Lincoln Nautilus and for recognizing our team’s knowledgeable and professional approach. We appreciate your comments about our service advisor and will share your kind words with the department. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 10, 2026

Dealership Rating
Employee Rating

Peyton my salesman was very helpful, bassim did my paperwork and made it very easy. More

by austin.rumberg
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

Apr 11, 2026

Heiser Ford Lincoln responded

It was a pleasure assisting you with your new Ford lease. Roy and the team are glad the process went smoothly from sales through paperwork. We hope you enjoy your new vehicle. Today’s your Day

March 31, 2026

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Employee Rating

Excellent, friendly staff. There was no pressure and Brandon Yates was down to earth, yet professional. More

by Rh5682
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

Mar 31, 2026

Heiser Ford Lincoln responded

We’re delighted our team provided a friendly, no-pressure experience. Roy’s approachable professionalism really stood out. We look forward to welcoming you back. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 07, 2026

Dealership Rating
Employee Rating

Brandon was very professional, knowledgeable, intelligent, trustworthy and helpful. Roy was very thoughtful and professional. More

by Thomas Littlefair
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon Yates

Mar 07, 2026

Heiser Ford Lincoln responded

We’re thrilled to hear Brandon and Roy provided such professional and thoughtful support during your new Ford F-150 purchase. It’s great they could share their expertise and trustworthiness. Enjoy every moment behind the wheel! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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