Peyton Formico
Peyton Formico at Heiser Ford Lincoln

Peyton Formico

Sales & Leasing Consultant

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

Contact Me
4.7
18 Reviews

My goal is to make your buying process as easy as possible!

Dealership Experience

2 yrs

Industry Experience

3 yrs, 3 mos

4.7

18 Reviews

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18 Reviews of Peyton Formico

July 28, 2026

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Employee Rating

Everything was perfect. Peyton, Chad and Bassim made us feel like family and my wife and I really appreciated how all our questions were addressed and how progressional all More

by timpj6021
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Chad Formico, Bassim Farhoud

Jul 28, 2026

Heiser Ford Lincoln responded

It’s wonderful to hear that Peyton, Chad, and Bassim made your visit smooth and welcoming. We’re glad they could address all of your questions with professionalism. Enjoy your Acura MDX, and we look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 25, 2026

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Everything was quick and easy. A huge thanks to Payton F. For all his help and finding us the exact car we needed and were looking for. Great customer service, definitely recommend More

by jenser_ramirez
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Chad Formico, Devin Spielman

Jul 25, 2026

Heiser Ford Lincoln responded

We’re glad your purchase was quick and easy. Peyton was happy to help you find the perfect Ford. Thank you for recommending us, and we look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2026

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After weeks of looking for the right vehicle, we were pleased to find our buying experience at Heiser Ford to be spectacular, and it was due to our sales rep, Peyton Formico. He had just the right mix of More

by daranch67
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman

May 10, 2026

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Employee Rating

I have purchased a number of Lincoln Navigators, this Salesman was the first who really knew the vehicle and its options. Was very helpful on new car set-up More

by PFFWPRES
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman

May 10, 2026

Heiser Ford Lincoln responded

We’re delighted you found our sales team so knowledgeable about your new Lincoln Navigator and its options. We appreciate your loyalty to Lincoln and remain available for any setup questions as you enjoy your vehicle. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 05, 2026

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Peyton was a joy to work with, gave me the facts, found the truck I was looking for, and always followed up with answers in a timely manner. A true Professional. More

by kschuele
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 05, 2026

Heiser Ford Lincoln responded

Congratulations on your new Ford F-350. We’re glad Peyton provided clear information and timely follow-up to help you find the right truck. Thank you for sharing your experience. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 07, 2026

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I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k More

by adrianadams23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Devin Spielman, Roy Edwards

Feb 09, 2026

Heiser Ford Lincoln responded

Adrian, we're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Feb 09, 2026

adrianadams23 responded

Id rather not be lied too anymore

December 11, 2025

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Employee Rating

We have purchased cards several times from Heiser Ford and have always been extremely satisfied. If and when we decide to buy another car we will go go to Heiser and we will definitely ask for Peyton to h More

by packphan
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud

Dec 11, 2025

Heiser Ford Lincoln responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 12, 2025

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Goes above and beyond to satisfy customers, easy to deal with A+ His customer service and knowledge exceeded my expectations, he had all the vehicles ready I wanted to test drive ready to go. VIP service More

by geers_alex
Recommend Dealer
Yes

Other Employees Tagged: Peyton Formico

Sep 12, 2025

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 05, 2025

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It has been my go to place for 40 plus years. I was happy to see personal changes to improve our experience Peyton was great More

by kjdillig
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman , Angela Resa, JohnPaul "JP" Scala

Sep 05, 2025

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 20, 2025

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Employee Rating

Peyton was great, I ordered a new truck and Peyton kept the communication going along the way. Truck was ready when I arrived at the dealership. Very smooth process. More

by burbyp
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Bassim Farhoud

Aug 20, 2025

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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