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Heiser Ford Lincoln

Glendale, WI

4.2
1,902 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,902 reviews

April 30, 2026

Bryce was extremely professional and informative! He is also very patient. I will definitely recommend him and services. Everyone that I spoke with over the phone and entering the dealership was also More

by Linda
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 30, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting Bryce’s professionalism and patience during your Ford Edge service. It’s wonderful to know our phone and front desk teams provided friendly and helpful support. We appreciate your recommendations and look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 29, 2026

I had a great experience. Everyone involved took everything that I wanted into account and provided me with the car that was right for me. My salesperson Meagan was amazing. S More

by Undraye
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bassim Farhoud
Apr 29, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience. We’re delighted our team, especially Bassim, listened to your needs and kept the process smooth and efficient. Congratulations on your new Lincoln, and please let us know if we can assist you down the road. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 29, 2026

the entire Heiser Ford team ha continued to provide, service and communicate with us for 40+ years of our automobile needs. Bassim Farhoud, and John Hutchinson keep us well in our new 2026 FORD ESCAPE. More

by rschwartz78
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 29, 2026 -

Heiser Ford Lincoln responded

Thank you for trusting us with your Ford needs for over 40 years. Bassim and Hutch are delighted your new 2026 Ford Escape is serving you well. We look forward to supporting your driving adventures for years to come. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 27, 2026

Service writer was excellent and service department is excellent. Would recommend this dealership for service and new vehicles More

by Bruce.repp
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 27, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your positive experience with our service writer and department. We’re pleased your Lincoln Corsair service met your expectations. It’s rewarding to know you’d recommend us for both maintenance and new vehicles. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 26, 2026

I had a hole in my windshield wiper fluid container. I was leaking fluid when I got home. No one said anything to me. When I cashed out. My wiper fluid container is completely empty. I also had several More

by CHERYL7452
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Not sure of their names
Apr 27, 2026 -

Heiser Ford Lincoln responded

Dear Cheryl, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our Service manager Thomas Carda, so we can better understand what happened during your experience.

April 25, 2026

Our purchasing experience was a feeling of super customer service along with knowledgeable, courteous, and professional personnel. Our service adviser Hutch, is a very valuable asset to your organization. More

by robbilly
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 25, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing a Lincoln Nautilus and for recognizing our team’s knowledgeable and professional approach. We appreciate your comments about our service advisor and will share your kind words with the department. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 19, 2026

it was a recall on the camera for the company truck I drive. can not rate the service team because i just dropped off the truck and left with a coworker. the Ford building was shut down do to a gas leak More

by cs3184
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
dropped off at different building
Apr 20, 2026 -

Heiser Ford Lincoln responded

Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 18, 2026

It was a good experience and they got the job done quickly and efficiently I will bring my car back to that anytime. It needs some work done. More

by P6885112
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Apr 18, 2026 -

Heiser Ford Lincoln responded

Thank you for letting us know the Ford Fusion Hybrid service was quick and efficient. We’re glad you’ll feel comfortable returning for any additional work needed. Philip and the service team look forward to helping you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 11, 2026

Jason was prompt, and professional. They arrived as promised. Let me know what was going to happen and completed the Recall work as asked and scheduled. More

by Tkuney
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Smith
Apr 11, 2026 -

Heiser Ford Lincoln responded

It’s great to hear your Ford F-150 recall was handled promptly and professionally. We’re glad our team kept you informed and completed the work as scheduled. Let us know if you need anything further. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 10, 2026

Peyton my salesman was very helpful, bassim did my paperwork and made it very easy. More

by austin.rumberg
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
Apr 11, 2026 -

Heiser Ford Lincoln responded

It was a pleasure assisting you with your new Ford lease. Roy and the team are glad the process went smoothly from sales through paperwork. We hope you enjoy your new vehicle. Today’s your Day

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