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Heiser Ford Lincoln

Glendale, WI

4.2
1,808 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,808 reviews

August 04, 2025

Everyone did a great job. We worked as a team and worked expeditiously to accomplish the goals to complete the purchase of my vehicle. More

by cynthiafiannie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Crandall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Everyone working with me was great
Aug 04, 2025 -

Heiser Ford Lincoln responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 04, 2025

Communication is very poor at this dealership. The sales department is not good about checking their messages, and it's up to the client to initiate any communication (including when to finalize More

by sarahprad
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jhyaire Tatum
1.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Heiser Ford Lincoln responded

Sarah, We're sorry that you experienced poor communication. We'd love the opportunity to hear more about what happened during your experience. If possible, please let us know the best way to get in contact with you and someone will reach out. I have also sent your feedback to management. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 02, 2025

Worst experience i ever had in buying cars. You guys treated me like a crackhead buying crack. I was promised new breaks and roaders and didn't get them cause breaks was making noise, the truc More

by Tony
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Edwin Gutierrez
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Heiser Ford Lincoln responded

Tony, thank you for this feedback. We're very sorry to see that you didn't have the best experience at our dealership. Would you mind sending us a message with your contact information so we can learn more about your visit and address your concerns? While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 31, 2025

I was pleased with the friendly and quick service Yes I wud definitely let people know about the ford dealership More

by BB53206
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 30, 2025

Not very attentive and responsive. I called left a message told me she was at lunch after I waited on hold for five minutes, phoned back said she was at lunch and she would call me whe More

by CSPRODUCTIONS99
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2025 -

Heiser Ford Lincoln responded

We're sorry that you didn't have a completely satisfying experience. Would it be possible to have someone from our management team reach out to you directly to discuss this? We'd love the opportunity to address any issues with our team here. Thank you for your time. Chad Formico General Manager 414-247-8831 Chad.formico@heiser.com

July 29, 2025

You guys are awesome. I would buy another vehicle form your team any day any tume More

by paul.chier
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Podlesnik
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 29, 2025 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 28, 2025

Our Heiser Team for our new vehicle consisted of Bob Gigl, John Hutchinson and Bassim Farhoud and we couldn't be happier with the service! These 3 gentlemen are top tier and you are lucky to have them! More

by PlumbDr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Gigl
5.0
This rating includes all reviews, with more weight given to recent reviews.
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2025 -

Heiser Ford Lincoln responded

Thank you! We appreciate your business and look forward to helping you with any questions or future vehicle needs. Thank you for choosing Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Jul 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for highlighting some of our team members who made this such a great experience for you. We greatly appreciate your business and look forward to your next visit!

July 27, 2025

Had to wait 2 weeks for an appointment. Had to wait overnight for part. Then I had to call to find out my car was ready. The work on the car was satisfactory. The service I rate at 2. More

by swardell
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
2.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, Thank you for bringing this to our attention. We're sorry you have experienced this. I have sent your feedback to the appropriate management in order to better our business and employees. In the meantime, please feel to reach out to our GM Chad Formico with your concerns by phone at 414-247-8831 or by email at Chad.formico@heiser.com.

July 25, 2025

It was an awesome smart experience. Loved every service rendered. The shuttle too was quite great More

by yommypro11
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 18, 2025

Overall, my experience was positive, but I was disappointed by the lack of transparency regarding additional charges. An extra $2,120 was added for a diamond clean package, along with a $120 charg More

by ermz_80
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 18, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, We are glad to hear you had an overall positive experience. We thank you for giving us feedback regarding your disappointment on how the price and charges were communicated to you. Please feel free to contact Chad Formico by phone at 414-247-8831 or by email at Chad.formico@heiser.com with your concerns. Thank you for your business and have a great day!

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