Jesus Rico
Jesus Rico at Norm Reeves Toyota Dallas

Jesus Rico

Sales Consultant

Norm Reeves Toyota Dallas

9525 E R L Thornton Fwy
Dallas, TX 75228

Contact Me
4.6
11 Reviews

Dealership Experience

8 mos

Industry Experience

8 mos

Languages Spoken

English English

Spanish Spanish

4.6

11 Reviews

Write a Review

11 Reviews of Jesus Rico

February 21, 2026

Dealership Rating
Employee Rating

They worked to find the right color at the right price for my new lease. Very nice to deal with. I’ve had 2 purchases and 2 leases with this dealership. More

by karinmanderson
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Mo Ahmad

Feb 21, 2026

Norm Reeves Toyota Dallas responded

Thanks for coming back for two purchases and two leases. It’s an honor to have your ongoing trust. We’re glad Mo helped secure the right color and pricing on your new Toyota, and we look forward to assisting you again. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

February 19, 2026

Dealership Rating
Employee Rating

They treated us very well and I will tell others about our experience with Jesus. More

by emily.pople
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gabriel Hernandez, Tom Cruz

Feb 19, 2026

Norm Reeves Toyota Dallas responded

Hello, thank you for sharing your positive experience with Jesus. We’re glad he provided attentive care during your visit. We appreciate you recommending our Toyota team and look forward to assisting anyone you refer. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

February 15, 2026

Dealership Rating
Employee Rating

Absolutely outstanding experience with Norm Reeves Toyota Dallas. From my initial contact to the end of the purchase — top notch service from Zech! He definitely went beyond my expectations … would de More

by Mac Echipare
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Feb 15, 2026

Norm Reeves Toyota Dallas responded

We’re thrilled Zechariah delivered outstanding support from start to finish. Thank you for trusting us with your Jeep Wrangler. We look forward to assisting you when you’re ready for your next vehicle. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

Feb 17, 2026

Norm Reeves Toyota Dallas responded

Hi Mac, thank you for your endorsement of Zech and the rest of the team! We look forward to your next visit to Norm Reeves Toyota Dallas. Enjoy your ride!

Feb 15, 2026

Mac Echipare responded

Thx … we’ll be in touch!

February 11, 2026

Dealership Rating
Employee Rating

Guys were very nice, followed up appropriately. Everything went smoothly. Jesus and Tom the sales manager answered all of our questions and went out of the way to help us decide. More

by kepople
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gabriel Hernandez, Tom Cruz

Feb 12, 2026

Norm Reeves Toyota Dallas responded

We’re grateful you pointed out how Jesus and Tom went above and beyond during your visit. We’re glad everything went smoothly for you. Enjoy your new Toyota and we look forward to assisting you again. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

February 04, 2026

Dealership Rating
Employee Rating

Super easy experience! Came in just for a test drive, walked out with a new truck. More

by Jcferge
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gabriel Hernandez

Feb 04, 2026

Norm Reeves Toyota Dallas responded

Congratulations on your new Toyota Tundra, and we’re pleased the test drive was so straightforward. Thank you for sharing your experience with us. If you have any questions as you settle in, feel free to let us know.

January 19, 2026

Dealership Rating
Employee Rating

Jesus Rico is an exceptional salesman. He made sure I got the car I loved at a great price. This process was so smooth and easy. I am so glad he helped me today. More

by Tanesha
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 19, 2026

Norm Reeves Toyota Dallas responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 16, 2026

Dealership Rating
Employee Rating

I was very displeased with how this sale was handled. Jose spoke to me in a very unprofessional manner and ruined this deal. More

by Jess
Recommend Dealer
No
Jan 16, 2026

Norm Reeves Toyota Dallas responded

Thank you for this feedback, Jess. We're very sorry to see that you didn't have the best experience at our dealership. Would you mind sending us a message with your contact information so we can learn more and address your concerns? While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 04, 2026

Dealership Rating
Employee Rating

Best people to do business with. From Mr. Jesus Rico Ben and Antonio. Very professional people. They made my car buying process a calm one. Their knowledge of the 4Runner and sales i More

by mabuka24
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Antoni Santana , Ben

Jan 04, 2026

Norm Reeves Toyota Dallas responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 03, 2026

Dealership Rating
Employee Rating

My salesman was great. What almost had me walking out the door without a deal was the wait to get to financing. Antoni did a great job once we got there, but waiting on f More

by dnjwashburn
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Antoni Santana

Jan 06, 2026

Norm Reeves Toyota Dallas responded

Thank you for sharing your feedback. We sincerely apologize for the lengthy wait during the financing process - we understand how valuable our customers' time is, and we'll work on improving this aspect of our service moving forward. Your business is appreciated and we hope to have another opportunity to serve you in the future. Respectfully, LaTris Price - Customer Relations Manager - latris.price@normreeves.com

December 25, 2025

Dealership Rating
Employee Rating

Jesus our salesman was amazing, he was extremely professional and got us in and out within 2 hours! Took great care of us! Harveen from the service department did an outstanding job with taking care More

by benjaminray22
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gabriel Hernandez, Harveen Toor

Dec 25, 2025

Norm Reeves Toyota Dallas responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Norm Reeves Toyota Dallas! LaTris Price-Customer Relations Manager-latris.price@normreeves.com

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