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Jose Rico
Jose Rico at Norm Reeves Toyota Dallas

Jose Rico

Finance Manager

Norm Reeves Toyota Dallas

9525 E R L Thornton Fwy
Dallas, TX 75228

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4.6
12 Reviews

Dealership Experience

1 yr, 4 mos

Industry Experience

8 yrs, 2 mos

4.6

12 Reviews

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12 Reviews of Jose Rico

October 08, 2026

Dealership Rating
Employee Rating

I truly loved my experience at the dealership! Everyone was so kind and welcoming, and they always made sure I felt comfortable. They took the time to answer all my questions and explain everythin More

by Lorena Santiago Vargas
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Luis Santos

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Oct 08, 2026

Norm Reeves Toyota Dallas responded

Hi Lorena, we're delighted to hear that you had such a positive experience at Norm Reeves Toyota Dallas. Your recommendation means a lot to us, and we look forward to serving you and your friends in the future! Safe travels!

October 01, 2026

Dealership Rating
Employee Rating

My 2nd RAV4 purchased from this dealership and each time was a fantastic experience!! Monica was terrific!! Found the exact RAV4 I was looking for, gave me an outstanding trade in value for my RAV4. Quick a More

by tcaccetta
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Mimi Garcia

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Oct 01, 2026

Norm Reeves Toyota Dallas responded

Hearing that both of your RAV4 purchases were fantastic means a lot to our team. We’re glad our sales staff could deliver outstanding trade-in value and a quick, easy buying experience for your new RAV4 Hybrid. Thank you for choosing us again, and we hope you enjoy every mile in your new RAV4 Hybrid. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

September 23, 2026

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Employee Rating

I like this dealership. . The service is always friendly and fast. Very knowledgeable service advisors too. More

by tcaccetta
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Antonio Holmes, Mimi Garcia

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Sep 23, 2026

Norm Reeves Toyota Dallas responded

We’re glad the service on your Toyota RAV4 is welcoming and efficient. Your praise of our advisors’ expertise and prompt support means a lot to our team. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

June 03, 2026

Dealership Rating
Employee Rating

Pleasant and nice. I had forgotten how long it takes to buy a car. I couldn't remember the name of the lady who assisted me. I may have selected the wrong name. More

by PFIELDS212002
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Blanca Bermudez, Angel Petit Rosillo

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Jun 04, 2026

Norm Reeves Toyota Dallas responded

Thank you for your business and this review. We're happy our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

February 28, 2026

Dealership Rating
Employee Rating

Great service by Jose Rico my salesman very educated on the vehicle and polite. Great service from the finance department as well and the process did not take a long time. More

by timlogan308
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jalisa Bell, Jesus Rico

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Feb 28, 2026

Norm Reeves Toyota Dallas responded

It’s wonderful to hear you had a smooth experience with your new Toyota RAV4 Hybrid. Jose provided knowledgeable, polite assistance, and our finance team kept everything moving efficiently. Thanks for sharing your five-star feedback! LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 20, 2026

Dealership Rating
Employee Rating

Rico was outstanding. Very helpful, honest and fair! I would recommend him to other customers. More

by phillips3805
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Print
Jan 20, 2026

Norm Reeves Toyota Dallas responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Norm Reeves Toyota Dallas! LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 16, 2026

Dealership Rating
Employee Rating

I was very displeased with how this sale was handled. Jose spoke to me in a very unprofessional manner and ruined this deal. More

by Jess
Recommend Dealer
No

Other Employees Tagged: Jesus Rico , Jasmin Mendez, Zechariah Terrell

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Jan 16, 2026

Norm Reeves Toyota Dallas responded

Thank you for this feedback, Jess. We're very sorry to see that you didn't have the best experience at our dealership. Would you mind sending us a message with your contact information so we can learn more and address your concerns? While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 05, 2026

Dealership Rating
Employee Rating

The guys were great to deal with including Jesus Alcala the GM getting the deal done. More

by jmcs1359
Recommend Dealer
Yes

Other Employees Tagged: Keith Bonds

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Jan 05, 2026

Norm Reeves Toyota Dallas responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

January 03, 2026

Dealership Rating
Employee Rating

Monica and Billy made the process of looking for my car super easy. So kind and knowledgeable. Jose and Jalisa made the trade in and financing process smooth and stress free. More

by knagy15
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Billy Goss, Mimi Garcia, Jalisa Bell

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Jan 03, 2026

Norm Reeves Toyota Dallas responded

Thank you so much for choosing Norm Reeves Toyota Dallas! Please let us know if we can be of any more assistance. LaTris Price-Customer Relations Manager-latris.price@normreeves.com

December 08, 2025

Dealership Rating
Employee Rating

This is the second car I purchased from this dealership. They are the BEST. Customer service is top notch. More

by estdidi2003
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jesus Rico

Print
Dec 08, 2025

Norm Reeves Toyota Dallas responded

Thanks for sharing your thoughts about your experience with Norm Reeves Toyota Dallas. We appreciate your business and hope to see you again soon! LaTris Price-Customer Relations Manager-latris.price@normreeves.com

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