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Lou Bachrodt Auto Mall

Rockford, IL

4.4
2,335 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs. As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free. At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
Contact Dealership

7070 CHERRYVALE N BLVD

Rockford, IL

61112

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Top Reviewed Employees

Sam Ferrille at Lou Bachrodt Auto Mall

Sam Ferrille

Customer Experience Manager
4.5
This rating includes all reviews, with more weight given to recent reviews.
Nathaniel Groebner at Lou Bachrodt Auto Mall

Nathaniel Groebner

Imports Manager
4.5
This rating includes all reviews, with more weight given to recent reviews.
Adam Dokken at Lou Bachrodt Auto Mall

Adam Dokken

Sales Specialist
4.4
This rating includes all reviews, with more weight given to recent reviews.
Joe K. Luy at Lou Bachrodt Auto Mall

Joe K. Luy

Commercial Manager
4.2
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

November 07, 2026

Lou knows how to take care of their Corvette customers. Always in good hands when I bring the Vette in for service. Keep it up team! More
by pick01907 Verified Customer

Employees Worked With

Nathaniel Groebner
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 07, 2026

This was my second maintenance visit here one visit for each vehicle. Both experiences were excellent. The communication was outstanding, the service was great and I have no complaints with the professiona More
by theespoon3107 Verified Customer

Employees Worked With

kyle

November 02, 2026

Total negligence and lack of knowledge on something as simple as new tires. Just bought a brand new 2500 HD. First "free" oil change- what a joke. The week of their run-around was enough. I went to ano More
by marshall.r.wolfe Verified Customer

Employees Worked With

Service

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Loaner Cars
  • Free WiFi
  • Home Delivery
  • Instant Financing
  • No Contact Transactions
  • Pet Friendly
  • Quick Lube
  • Shuttle Service
  • Television
  • Vending Machines