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Lou Bachrodt Auto Mall

Rockford, IL

4.4
2,298 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs. As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free. At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
Contact Dealership

7070 CHERRYVALE N BLVD

Rockford, IL

61112

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Top Reviewed Employees

Adam Dokken at Lou Bachrodt Auto Mall

Adam Dokken

Sales Specialist
4.6
This rating includes all reviews, with more weight given to recent reviews.
Sam Ferrille at Lou Bachrodt Auto Mall

Sam Ferrille

Customer Experience Manager
4.6
This rating includes all reviews, with more weight given to recent reviews.
Nathaniel Groebner at Lou Bachrodt Auto Mall

Nathaniel Groebner

Imports Manager
4.6
This rating includes all reviews, with more weight given to recent reviews.
Barb Madisen at Lou Bachrodt Auto Mall

Barb Madisen

Sales Specialist
4.6
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

August 29, 2026

Dealership was quick and easy about doing my oil change. I was very happy with what they offer. The Salesman also told me about the new 540 that is about to come into the market. I hope they let me test dri More
by hman0128 Verified Customer

Employees Worked With

Michael Fair

August 28, 2026

Service manager, Chelsea identified a problem and facilitated the repair, fortunately, under the warranty which was gratefully appreciated. More
by DONBHALL Verified Customer

Employees Worked With

Chelsea

August 26, 2026

They were able to fit the car into their schedule on short notice. Thank you. More
by rpearson4 Verified Customer

Employees Worked With

Melly Puleo
5.0
This rating includes all reviews, with more weight given to recent reviews.

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Loaner Cars
  • Free WiFi
  • Home Delivery
  • Instant Financing
  • No Contact Transactions
  • Pet Friendly
  • Quick Lube
  • Shuttle Service
  • Television
  • Vending Machines