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Lou Bachrodt Auto Mall
Rockford, IL
2,295 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs.
As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free.
At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Filter Reviews By Type
Showing 2,295 reviews
August 12, 2026
Jose was an excellent salesman. He went above and beyond when selling the Trax to me. He is one of the best salesmen that I have ever delt with. He is an asset to Lou Bachrodt. He went above and beyond when selling the Trax to me. He is one of the best salesmen that I have ever delt with. He is an asset to Lou Bachrodt. If any of my friends are thinking about buying a new car, I will recommend him to them. More
by Valarie V
Verified Customer
August 11, 2026
Friendly, Courteous, Accommodating, Willing to get you into a car within your budget, Very Personable into a car within your budget, Very Personable More
by bestgrandmaof6val@gmail.com
Employees Worked With
Other Employees :
Bill in charge of paperwork
August 06, 2026
Jose was an absolutely excellent salesman. He knew I had a time limit and was able to get me in and out to be on time for work same day! Would love to see more salesman like him in the future! He knew I had a time limit and was able to get me in and out to be on time for work same day! Would love to see more salesman like him in the future! More
by RISAIAH420
Employees Worked With
August 03, 2026
I was in and out for my visit which worked well due to my work schedule. The VW dealership is thorough and efficient with my vehicle allowing me to be in and out and they honored the schedule. I was very imp work schedule. The VW dealership is thorough and efficient with my vehicle allowing me to be in and out and they honored the schedule. I was very impressed with the service. More
by DJEVANS91
Employees Worked With
I don't recall his name
July 29, 2026
I purchased my new Silverado from Melly at Lou Bachrodt. This was the tenth vehicle I’ve purchased at Lou Bachrodt over the years. I keep going back because of the great people who work there and the excell This was the tenth vehicle I’ve purchased at Lou Bachrodt over the years. I keep going back because of the great people who work there and the excellent service department. More
by dcmvlm
Employees Worked With
Melly
July 27, 2026
I like this dealership because they take notice to my problems and work with me. Keyser is where I bought it, when I point out an issues they said they will come back to me and never have. I’m very pleas problems and work with me. Keyser is where I bought it, when I point out an issues they said they will come back to me and never have. I’m very pleased with Lou Bachrodt. More
by DOTCOM0
Employees Worked With
July 25, 2026
We always go to Joe Luy at Lou Bachrodt, he goes above and beyond when selling us a vehicle, his customer service and follow up is excellent! He is our go to person, we have purchased or leased over 10 ca and beyond when selling us a vehicle, his customer service and follow up is excellent! He is our go to person, we have purchased or leased over 10 cars from him. More
by Lisa Nylen
Employees Worked With
Joe Luy
July 24, 2026
Very friendly. They care of your vehicle in a timely manner. Tells you what your car needs before just replacing the part. Very fair prices. They care of your vehicle in a timely manner. Tells you what your car needs before just replacing the part. Very fair prices. More
by aalberts5563
Employees Worked With
July 24, 2026
Michael Fair in service is this best. Always making sure you're in and out as quickly as possible and you always feel good about your bill! Always making sure you're in and out as quickly as possible and you always feel good about your bill! More
by dmarq84
Employees Worked With
Michael Fair
July 23, 2026
Like any dealership service dept they are a busy group. That said they do not make you feel like you are a burden and provide attention to your needs/issues. That said they do not make you feel like you are a burden and provide attention to your needs/issues. More
by mmontana7678
Employees Worked With
