Key Ford of Rockland

I purchased a Bronco Sport from Key Ford in midcoast Maine. At that time, I was told I’d need to return the following Wednesday for a recall service. I arrived for the appointment only to be told it had Maine. At that time, I was told I’d need to return the following Wednesday for a recall service. I arrived for the appointment only to be told it hadn’t been scheduled—despite them clearly stating otherwise. No apology, just “don’t worry about it.” Less than a week later, the service engine light came on and I had a flat tire. Again—this is a car I just bought, from a dealership. I booked another appointment. I sat in the waiting area for over two hours with no updates. When I finally asked, I was brushed off. I had to ask a second employee for any information. They did the recall—the one they had told me not to worry about—but didn’t figure out why the service engine light was on or the tire issue, the reason I was there. A few days later, the engine light came back on. I scheduled a third appointment. I clearly stated the engine light was on and a tire was flat. End of the day, I get a call: “Did you know your tire pressure is low?” Yes. That’s why the appointment was made. They charged me to fix the flat (again: just bought the car), and claimed the engine light was resolved. The next day on my way to work, the engine light came back on. That’s now four times I’ve had to bring in this car. At this point, I asked to speak to a manager. I explained the entire situation and how the way I was being treated had become completely unacceptable. Two hours later, I received a call—not with accountability, but with a question: “Did you fill the car up while it was running?” The question wasn’t just condescending—it felt deliberately dismissive and absurd given everything I’d already explained. I’ve now brought in this car four times in around five weeks, and the question is whether I know how to use a gas pump? I asked to escalate further. I was connected with someone claiming to be involved, but with zero authority—and who, as it turns out, did absolutely nothing. Hours later, the service department finally called me back. Their proposed solution? They’d like to use my car to give other people rides—“to see if the light comes back on.” But don’t worry—they generously offered to cover the gas. I’d just have to take the extra miles on my vehicle. As if that were a favor. No clarity on a fix. Just repeated deflection and patronizing responses. When I reminded them this isn’t about how many times I’ve had to come in, but about the fact that I bought a malfunctioning car from their lot, the response was more repetition, more blame-shifting. I’ve never been treated with such passive hostility at a dealership. Every step of this has involved dismissiveness, delays, and subtle but consistent undertones of being treated differently—less credibly—than other customers in the room. I’ll let you draw your own conclusions as to why. This has gone beyond poor service. If this dealership’s goal was to make me feel like a problem, they’ve succeeded. If you’re considering purchasing a vehicle here, please be extremely cautious. They will sell you a lemon, refuse to take accountability, and make you feel like you’re imagining the issues. Will be posting this review tomorrow. More

It was very good experience for me . The customer service was top notch Thank you to Andrew for being honest and so helpful. I really love my New Bronco. The customer service was top notch Thank you to Andrew for being honest and so helpful. I really love my New Bronco. More

Great service as usual this past Friday. Thanks for always taking care of me. Love my F150 Lariat and will likely buy our next vehicle at Key Ford because of the service. Thanks for always taking care of me. Love my F150 Lariat and will likely buy our next vehicle at Key Ford because of the service. More

I have never had car deal ship bring a car to me. we always had to go there.That was really nice because I'm always working.It help me so I didn't have to miss work. we always had to go there.That was really nice because I'm always working.It help me so I didn't have to miss work. More

Had the truck I needed for the price I was willing to pay, worked the deal to add new plow and cap. Did everything I needed to buy a new trick pay, worked the deal to add new plow and cap. Did everything I needed to buy a new trick More

Appointment was scheduled, work wasn't started until I showed in person. Not happy. Work wasn't completed, either. showed in person. Not happy. Work wasn't completed, either. More

There was no pressure to buy anything, they listened to what I said I was looking for in a vehicle and a price. They made the process simple and easy. what I said I was looking for in a vehicle and a price. They made the process simple and easy. More

They picked my truck up from work inspected it and brought it back at no charge. It was great and super convenient brought it back at no charge. It was great and super convenient More

Good service. But they were an hour behind on my appointment time and didn't call and tell me before I got there But they were an hour behind on my appointment time and didn't call and tell me before I got there More