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Heiser Ford Lincoln

Glendale, WI

4.2
1,785 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,785 reviews

April 12, 2025

My service experience was very poor. Twice Heiser ordered the wrong part. One of the associates hung up on my wife when she called. A third time they were scheduled to pick up my car More

by Jfitzsimmons
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
2.0
This rating includes all reviews, with more weight given to recent reviews.
Gary Smith
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 15, 2025 -

Heiser Ford Lincoln responded

Providing a positive experience is our top priority, and we're sorry that we failed here. We'd love the opportunity to discuss this matter in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, please reach out to us directly to let us know the best way to contact you and we will reach out. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 08, 2025

Thank you to service mgr Dave and the body shop and Gary the rental car mgr More

by KFOWLER6160
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dave in service at Glendale
Apr 08, 2025 -

Heiser Ford Lincoln responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 08, 2025

Took two weeks to do a repair that should have only taken 1 or 2 days. Very little communication during the process. Also found my truck unlocked in the lot on a Wednesday night and left a message with the m More

by BORYSMEQUON
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Devin Spielman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 09, 2025 -

Heiser Ford Lincoln responded

Providing a positive experience is our top priority, so we're disappointed to hear that your visit didn't measure up. Thank you for bringing it to our attention. If you'd be willing to give us some more details, please send us a message with your contact information so that we can reach out. We're sorry your visit didn't go as planned and would love the opportunity to touch base with you and address your concerns. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 08, 2025

Everyone at the dealership were very nice. All my questions were answered promptly and since I purchased the car online they were very patient with me. My salesman was very helpful and even dr More

by jkushava
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Kreyshia White
Apr 08, 2025 -

Heiser Ford Lincoln responded

Dear Valued Customer, We are so glad you had a pleasant experience at Heiser Ford! We want to thank you for choosing to do business with us despite your home being 200+ miles away. Congratulations on your new Mustang convertible!

April 07, 2025

Phil got me in and out quickly and kept up with me and 5 other people in the waiting room. Would recommend going there for your maintenance More

by benji599
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 07, 2025 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 07, 2025

Regarding transmission inspection. The inspection/invoice literally listed exactly what I told service, nearly verbatim. “Verified customers concern”. So to regurgitate what I told ser More

by JLK0
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 09, 2025 -

Heiser Ford Lincoln responded

We're sorry to hear about your experience, Jerry, and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you. Please feel free to contact us directly or let us know the best way to contact you and we will reach out. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

April 02, 2025

I appreciate what the team did to work with my requests. I would prefer that they eliminate the automatic exterior protection plan. More

by scott@equipcomp.com
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zak Krushas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 02, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 01, 2025

I have a good overall experience, my sales person was attentive and really responsive in all ways. More

by andrewmbrown648
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Zak Krushas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2025 -

Heiser Ford Lincoln responded

Dear Andrew, We are so glad you had a good overall experience at Heiser Ford. Congratulations on your new vehicle! Thank you for choosing Heiser Ford.

March 29, 2025

Heiser Ford is one of the better companies that I’ve worked with. Give them a try for yourself, every one is looking for what works best for them, from a company, find the one that works best for you, i More

by wintoloose
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 29, 2025 -

Heiser Ford Lincoln responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

March 25, 2025

I am a loyal Heiser customer for vehicles and service because the service is excellent and consistent. More

by emluby62e
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dan Figeroa and Patrick Cardinal
Mar 25, 2025 -

Heiser Ford Lincoln responded

Dear emluby62e, Thank you for being a loyal customer. We appreciate you! David Lopez Service Manager david.lopez@heiser.com 414-247-8850

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