Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
BMW of Allentown
Allentown, PA
2,339 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010.
In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models.
BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 5:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 2,339 reviews
December 03, 2025
Eduardo “Eddy” Shoy completely changed how I see the car-buying process. What started as something that felt intimidating and stressful turned into one of the easiest, most straightforward purchases I’v car-buying process. What started as something that felt intimidating and stressful turned into one of the easiest, most straightforward purchases I’ve ever made. From the moment we sat down, Eddy was transparent about pricing, options, and numbers—no games, no pressure, no confusing add-ons. He took the time to answer every question clearly, walked me through each step, and made sure I understood exactly what I was signing. Because of Eddy, buying my BMW actually felt enjoyable. If you’re nervous about dealerships or tired of feeling like you’re being “sold,” go see Eduardo Shoy. He’s honest, professional, and truly puts the customer first. I would absolutely work with him again and recommend him to anyone looking for a BMW. More
by wilderp3
November 26, 2025
This was our first experience with this dealership. All of the staff was extremely professional and friendly. Overall great job all around. All of the staff was extremely professional and friendly. Overall great job all around. More
by doogie51
Employees Worked With
November 18, 2025
Excellent attentive quick personable Interactive service member on top of all aspects and communicates as needed member on top of all aspects and communicates as needed More
by Rtoltzis
Employees Worked With
November 12, 2025
Excellent service and communication. I wish sooner appointments were more available. Great inside amenities despite place being a little crowded sometimes. I wish sooner appointments were more available. Great inside amenities despite place being a little crowded sometimes. More
by Diesel
Employees Worked With
November 06, 2025
Good service experience. Ethan Harrison is professional and knowledgeable. Scheduling system is not designed for customers benefit. Ethan Harrison is professional and knowledgeable. Scheduling system is not designed for customers benefit. More
by richmeares
Employees Worked With
October 26, 2025
Justin was easy to work with, very professional and personable. He kept us well informed and his knowledge about the vehicle was excellent. personable. He kept us well informed and his knowledge about the vehicle was excellent. More
by rick.janine
Employees Worked With
October 22, 2025
What makes your dealership special is my dealing with my advisor Ethan Harrison. He’s always helpful, courteous and knowledgeable with me. The main reason I bought another BMW is because of dealing with him advisor Ethan Harrison. He’s always helpful, courteous and knowledgeable with me. The main reason I bought another BMW is because of dealing with him when I have a problem. More
by Rita
Employees Worked With
October 15, 2025
Todd did a wonderful job in taking care of my vehicle. He’s knowledgeable, friendly and a professional. He’s knowledgeable, friendly and a professional. More
by Luis
Employees Worked With
September 26, 2025
Great service at BMW of Allentown. Ethan Harbison is the best! I have been going there for years and have always been more than pleased with the service of my vehicle. Ethan Harbison is the best! I have been going there for years and have always been more than pleased with the service of my vehicle. More
by Patricialhoward
Employees Worked With
September 25, 2025
Very disappointed i I was mis informed about a recent recall Only partial service was completed recall Only partial service was completed More
by Danny
