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BMW of Allentown

Allentown, PA

4.8
2,339 Reviews
BMW of Allentown is an award-winning dealership located off of Routes 22 and 309 in Allentown Pennsylvania. Formerly Daniels BMW, BMW of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years. The dealership itself has been family owned and operated since 1962. BMW of Allentown opened for business in our original location on Tilghman Street as a Cadillac franchise dealership. The BMW franchise was awarded to the Daniels family in 1974. It then expanded to include a Certified Collision Center and a MINI franchise in 2010. In 2005, we reopened a larger, state of the art facility to further accommodate our growing customer base. BMW of Allentown provides customers the best in sales (new, pre-owned and certified vehicles), parts and service, as well as our factory Certified Collision Repair Center specializing in BMW and MINI but also repairing all makes and models. BMW of Allentown is the 12-time recipient of the BMW's highest award; The BMW Center of Excellence, which recognizes our commitment to our customers in providing the best customer experience in the nation in our state of the art facilities. As a result, we have adopted the phrase "A Tradition of Excellence" to describe our Company's approach to customer care.
Contact Dealership

4600 Crackersport Rd

Allentown, PA

18104

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Top Reviewed Employees

Ethan Harbison at BMW of Allentown

Ethan Harbison

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Grazer at BMW of Allentown

Joe Grazer

Sales Manager
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Simoes at BMW of Allentown

David Simoes

Client Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lisa Manento at BMW of Allentown

Lisa Manento

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

December 03, 2025

Eduardo “Eddy” Shoy completely changed how I see the car-buying process. What started as something that felt intimidating and stressful turned into one of the easiest, most straightforward purchases I’v More
by wilderp3

Employees Worked With

Joe Grazer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eduardo Shoy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Amil

November 26, 2025

This was our first experience with this dealership. All of the staff was extremely professional and friendly. Overall great job all around. More
by doogie51

Employees Worked With

Eduardo Shoy
5.0
This rating includes all reviews, with more weight given to recent reviews.

November 18, 2025

Excellent attentive quick personable Interactive service member on top of all aspects and communicates as needed More
by Rtoltzis

Employees Worked With

Ethan Harbison
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (354 Vehicles)

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Arctic Race Blue Metallic exterior
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Photos & Amenities

  • BMW Certified Collision Repair Center
  • After Hours Drop-Off
  • Authorized Accessories Store
  • Automated Car Wash
  • Customer Lounge Area
  • Free Coffee
  • Free Drinks
  • Free WiFi
  • Cable TV
  • Television
  • Children's Play Room
  • Home Delivery
  • Shuttle Service
  • Free Loaner Cars
  • Rental Car Service Onsite
  • Vehicle Sanitization
  • Home Test Drives
  • Pickup & Delivery
  • Mobile Service
  • Authorized Parts Store
  • Pet Friendly
  • Instant Financing