Ethan Harbison
Ethan Harbison at BMW of Allentown

Ethan Harbison

Service Advisor

BMW of Allentown

4600 Crackersport Rd
Allentown, PA 18104

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5.0
333 Reviews

I have worked in the Auto Industry since graduating from Penn State University in 1994. I have worked as a service advisor at BMW of Allentown since October 1999. I treat each customer with honesty and integrity as I would my own family. I have come to know my clients personally and enjoy meeting new ones every day.

Dealership Experience

26 yrs, 7 mos

Industry Experience

30 yrs, 4 mos

5.0

333 Reviews

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333 Reviews of Ethan Harbison

April 22, 2026

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This is my first time owning a BMW vehicle. I recently transition from Mercedes after 10 years. The service is unexplainable. Love the hospitality; knowledge of worked and quality of the car. More

by Msoto97
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Recommend Dealer
Yes
Apr 22, 2026

BMW of Allentown responded

Thanks for making BMW of Allentown your first choice for a new car! We appreciate your business and we hope to see you again down the road.

April 17, 2026

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Very courteous. knowledgeable and professional organization. We have no Are Concern when it comes to this BMW dealership. More

by Geraldsrl
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Recommend Dealer
Yes
Apr 20, 2026

BMW of Allentown responded

You can always expect professionalism at BMW of Allentown! Thank you for showing your support.

April 14, 2026

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After 10 years of ownership this dealer has always been easy to deal with has provided excellent service for our BMW. More

by James
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Recommend Dealer
Yes
Apr 14, 2026

BMW of Allentown responded

James, thank you for your loyal business and glowing review of BMW of Allentown! It's been a pleasure serving you over the past decade, and we look forward to many more years together. Safe travels!

April 04, 2026

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Ethan Harbison is the reason we have two BMW’s in the garage! And the cars are well made, too. More

by work_borders_2h
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Recommend Dealer
Yes
Apr 06, 2026

BMW of Allentown responded

We are glad to hear that Ethan has been great to work with. Thanks for trusting BMW of Allentown with your automotive needs! Enjoy the BMWs!

March 31, 2026

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My recent service was completed as requested. The service provided by the counselor, Ethan, was excellent, clear and respectful of my time. The dealership did what they all do, nickel and dime yo More

by kevin g
Recommend Dealer
No
Apr 01, 2026

BMW of Allentown responded

Kevin, while it's great to hear that Ethan provided excellent service, I can understand your frustration with the charges related to the software error correction. We aim for transparency in all our dealings, so it's concerning that you felt nickel-and-dimed during this process. If you'd be willing to discuss this further or have any other concerns, please don't hesitate to reach out. Thank you, Webster Lingle - Service Manager - 484-397-1840

March 28, 2026

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Definitely a first class, customer comfort driven operation from top to bottom. The intake process is so streamlined, and the customer interface stations (all of the personnel who interact with the p More

by esteeman55
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Recommend Dealer
Yes
Mar 30, 2026

BMW of Allentown responded

Thank you for sharing your fantastic feedback with us! We're so glad you had a seamless experience from start to finish. Safe travels, from all of us at BMW of Allentown!

March 26, 2026

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Employees at the dealership are friendly, knowledgeable, and always take care of our service needs More

by Loribest
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Recommend Dealer
Yes
Mar 27, 2026

BMW of Allentown responded

We are grateful to have earned your business, Lori. Thanks for taking the time to leave us a review! - The BMW of Allentown Team

March 24, 2026

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The service team is great Ethan is a great customer care representative always takes care of me and makes sure I have a great experience. More

by Joelappine
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Recommend Dealer
Yes
Mar 24, 2026

BMW of Allentown responded

Thank you for sharing your experience with Ethan and the team! We're happy you're always well taken care of at BMW of Allentown. We truly appreciate your business, Joel!

March 14, 2026

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I’m very happy with my service. They are very professional. I will definitely return. More

by clglackin
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Recommend Dealer
Yes
Mar 16, 2026

BMW of Allentown responded

It means so much to us to see your review! Thanks from the team at BMW of Allentown.

March 04, 2026

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Service was and oil change scheduled at 8:00 AM. Subsequent in-the-garage exam video showed me that I needed an AWD wheel alignment (thank you PA roads), and rear brake disc/pad replacement. Work More

by Al Philpotts
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Recommend Dealer
Yes
Mar 05, 2026

BMW of Allentown responded

Al, we are so appreciative of your 5-star review. Thank you for choosing BMW of Allentown and for sharing your feedback about our team!

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