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Soerens Ford
Brookfield, WI
828 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 828 reviews
Verified Customer
January 09, 2025
The service advisor was very busy but was very courteous and professional with everybody I saw her deal with. The salesman I talked to was great, very friendly even though he knew I was just there for servi and professional with everybody I saw her deal with. The salesman I talked to was great, very friendly even though he knew I was just there for service More
by Craig Hanson
Employees Worked With
Audra Hanson
January 09, 2025
They are always honest with me and keep my truck in top condition at a reasonable cost condition at a reasonable cost More
by Bill
Employees Worked With
January 09, 2025
The dealership was clean and the people were very kind. They got me the best price for the exact vehicle I wanted. They got me the best price for the exact vehicle I wanted. More
by jacoblange007
January 09, 2025
Clean and organized and a professional atmosphere. You always feel like your taken care of, thanks. You always feel like your taken care of, thanks. More
by 662blk
January 07, 2025
My experience at Soren’s Ford was absolutely perfect! Everyone I dealt with was sincere and helpful with my trade in! Highly recommend Everyone I dealt with was sincere and helpful with my trade in! Highly recommend More
by davidlarson
January 07, 2025
Great selection and service - highly recommend this dealership for your automotive needs. Sales and service! dealership for your automotive needs. Sales and service! More
by vince48067
Employees Worked With
January 06, 2025
Thank you to Tyler and Mechanic - Tim for the explanation of my F150 problems. However, unhappy with the F150 frame rotting/design by Ford - this is after purchasing the "Protector" coverage from the dealer of my F150 problems. However, unhappy with the F150 frame rotting/design by Ford - this is after purchasing the "Protector" coverage from the dealership. More
by jakujawski
Employees Worked With
Tyler Garfield
January 03, 2025
Doug Luling made it a pleasant buying experience. Very personable, professional with none of the sales pressure you may find elsewhere. Very personable, professional with none of the sales pressure you may find elsewhere. More
by jekosco
Employees Worked With
January 02, 2025
Sirens mobile service came to my home to perform a recall service. Alex was on time, courteous, and very diligent. Not only was the recall work done quickly, but extra checks were done including topping off service. Alex was on time, courteous, and very diligent. Not only was the recall work done quickly, but extra checks were done including topping off needed fluids. Well done! More
by mrriesen
Employees Worked With
Alex, mobile service tech
