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Soerens Ford
Brookfield, WI
1,440 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,440 reviews
Verified Customer
August 24, 2026
Extremely helpful getting my truck done in 1 day, I had a weekend trip planned, and I really appreciated the help from the service manager and technician getting things done before my trip. weekend trip planned, and I really appreciated the help from the service manager and technician getting things done before my trip. More
by smithlj26
August 24, 2026
Ok - the problems I have with the vehicle could not be solved as they are designed in. They are a very quite indicator warning that cannot be heard and erratic lane guidance operation. Our Honda Civic is solved as they are designed in. They are a very quite indicator warning that cannot be heard and erratic lane guidance operation. Our Honda Civic is infinitely better... More
by awgreen405
Employees Worked With
Alex
August 24, 2026
Above and beyond to help me in a major time of need Spencer needs a raise Spencer needs a raise More
by tobo4luvofthegame
August 24, 2026
I chose the on-site service for the first time and they called when they were on the way did the service. Worked out well. called when they were on the way did the service. Worked out well. More
by dbkittw8
August 23, 2026
One tire was low after being worked on, Mikey checked it and refilled it to the proper pressure. I will check it regularly to see if it holds pressure properly. and refilled it to the proper pressure. I will check it regularly to see if it holds pressure properly. More
by TSsmith1625
Employees Worked With
Mikey Chapman
August 21, 2026
I took my motorhome to Soren’s Ford Service Department had it towed there at great expense because I was told that that was the place to be. When I got there, Spencer told me they would get it in in a wee had it towed there at great expense because I was told that that was the place to be. When I got there, Spencer told me they would get it in in a week after 2 1/2 weeks I pulled up. I can’t believe how much they led me on that they would get to my vehicle when all the time they didn’t wanna do it? I also asked them to do bodywork and give me an estimate on that. They didn’t even led me on that they would get to my vehicle when all the time they didn’t wanna do it? I also asked them to do bodywork and give me a estimate on that. They didn’t even give me an estimate. I would never take another vehicle there. More
by 2727BRIDGES
August 21, 2026
I had a 9:15 appointment for an oil change and called at 2:30 and it was still waiting to be done. I then canceled the appointment and picked up my truck. 2:30 and it was still waiting to be done. I then canceled the appointment and picked up my truck. More
by MBROCKHAUS
Employees Worked With
