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Soerens Ford
Brookfield, WI
1,388 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,389 reviews
July 27, 2026
My vehicle was there for 3 weeks The parts department couldn't locate a part for 3 weeks The follow-up and communication was not good There was no discount or loaner offered to offset the disappointing l couldn't locate a part for 3 weeks The follow-up and communication was not good There was no discount or loaner offered to offset the disappointing lack of service from the parts department More
by mhen55
Verified CustomerEmployees Worked With
Alex and Kurt
July 24, 2026
Abby in Service was kind enough to pick up. my car from my office, and return it before 5:00!the same day. The service dept completed the work that I requested, and provided a detailed summary. my car from my office, and return it before 5:00!the same day. The service dept completed the work that I requested, and provided a detailed summary. Abby also put together, a list of recommended service items. Communication was excellent throughout the process..I recommend them. More
by jcafps
July 23, 2026
Super friendly and told me exactly what was being done. Found me the best deal and communicated why it was taking so long. Found me the best deal and communicated why it was taking so long. More
by a.caputo115
July 23, 2026
Great people, very good customer service, and an overall great experience. Would definitely come back in the future. great experience. Would definitely come back in the future. More
by Jefferson
