Rich Ford

Rich Ford is the low ball trade-in dealership of Albuquerque Traded in two nearly new vehicles, a 2013 Nissan Juke and Frontier and bought a 2014 Fusion and F-150. I had to fight to get the sales guy to come up Traded in two nearly new vehicles, a 2013 Nissan Juke and Frontier and bought a 2014 Fusion and F-150. I had to fight to get the sales guy to come up to the lowest trade-in amount I could fathom accepting for BOTH vehicles and took the hit because the incentives on the Ford's were good. The Fusion's been perfect but the F-150 has had three issues in the first 45 days. A safety recall with the passenger seat airbag sensor, a driveline vibration at highway speeds and a gas gauge that's all over the place. I took my 2014 F-150 back to the dealership for a trade in appraisal after reading about the run around I was likely to experience from their service department about the driveline vibration as well as reading so many good reviews about the redesigned 2015 F-150. I was shocked that they offered me $10K less (paid $37.5K and they offered $27.5K) than what I paid just two months earlier. I purchase new vehicles every couple of years so I am well aware of a hefty drive-off depreciationbut $10K on a 4x4 I just purchased from this same dealership with only 1200 miles driven? Bottom line is if you have a vehicle you want to trade-in, sell it outright or go elsewhere because Rich Ford's policy is to low ball you big time on your trade-in and then spend 15 minutes trying to condescendingly explain how they came up with that number in order to distract you from the fact that their offer is rather laughable. To top things off, it turns out their extended warranty company (The Horizon Companies) automatically disconnects when you call their phone number and doesn't even have a web site. Really?! In this day and age? This seems awfully shady to me. Additionally, they list trucks on their web site as "Just In" when they're not due to be delivered on the lot for more than a month. How unprofessional and misleading of them! Unfortunately, Power Ford is owned by the same corporation so your best bet will be out of state where other dealerships in Denver, Amarillo, Lubbock, and Flagstaff know how to treat customers in order to gain genuine long-lived customer loyalty. Stay clear of cheap and greedy Rich Ford and Power Ford! Heck, try Don Chalmers for that matter although I suspect they're similar since their competition is sub-par. I was born and raised in ABQ and after living in other western states for a few years and experiencing what customer service can and should be like, I've learned that customer service as a whole in ABQ and NM is dismal at best. Go outside of NM and you'll be pleasantly surprised at the level of service you receive. Took the 2014 F-150 in to the Rich Ford Service Dept.with 1100 miles on it and the bad service continued. I took the vehicle in on a Friday at noon and the service adviser called me a couple of hours later to say they were backed up and needed to keep the vehicle until Saturday. I said fine but when Saturday afternoon rolled around and I heard nothing, I called the service department. The adviser that answered had no clue and said he'd check on it and call me back. Two hours later, nothing heard. I then called the adviser I dealt with in person on Friday and he said he was off but the guys working would call me back. Eventually he called back to tell me they'd need the truck until Monday. Ugh. I said fine and that I'm now eligible for a rental vehicle and he said Enterprise just closed. Of course they did. I called back Monday morning to find out the status of the vehicle and learned they really didn't do a thing to the vehicle until Monday morning and the technician said he couldn't duplicate the problems and that it checked out fine. I asked "how about the safety recall fix"?. "Oh, we'll get that taken care of today." What!? You've had my brand new vehicle for 4 days and didn't fix the factory safety recall issue yet? Wow. And Ford can't understand why soooo many people out there are skeptical of buying a Ford. This is exactly why! It's called INITIAL QUALITY!!!!! A brand new vehicle with three issues in the first 45 days and a service department that's incompetent to boot. I'll be going back to Toyota for life after this experience. I don't care how nice Ford vehicles drive. In fact, I just learned that Ford extended the powertrain warranty on our 2014 Fusion because of transmission fluid can leak onto the automatic clutch causing shuddering at highway speeds. Seriously FORD? More

final analysis for what occurred with rich ford service I find it interesting that service department on internet and other public forums tend to save face: when let's review once again. You violated a lega I find it interesting that service department on internet and other public forums tend to save face: when let's review once again. You violated a legal contract in your service department and left a medical provider without transportation for 9 days. Bumper to Bumper warranty Corporate never understood why you did not provide transportation which is your responsibility for such. After this happened to me and I began to check around ABQ, I find it interesting that I am not the only person who you have treated this way. So you have a legal contract, you don't offer compensation for lost wages secondary to having no car that was your LEGAL obligation. The fact remains, Rich Ford at times does not abide by legal contracts and then thinks an apology is sufficient when there are lost wages. If you have the money to enforce RICH FORD to abide by their legal contacts then deal with them. I think there are too many business that get away with messing over people who don't have time or money to get an attorney to be treated as they should for a legal contract that was violated. The fact remains, They had a legal contract to provide a car for a customer whose car had bumper to bumper warranty and they did not do that. Nor have they felt the need to compensate the owner of said car for lost wages. Apologies do not make up for lost money and the reality of a medical provider without a car for 9 days. I did talk with members of Rich Ford team and experienced that once again on line they wish to be seen as cooperative and helpful. Different story with one on one…….. More

Great experience! Today was the best experience that my husband and I have ever had buying a vehicle! We knew exactly what we wanted. Jeff listened to us as we walked t Today was the best experience that my husband and I have ever had buying a vehicle! We knew exactly what we wanted. Jeff listened to us as we walked together on the lot, answered all our questions and very kindly assisted us in buying a 2007 Trailblazer. This happened quickly and easily for the price that we were happily willing to pay. What a refreshing and surprising experience! More

JUSTIN BOWLING IS OUTSTANDING!!! I was looking for a car for my daughter. Justin made that happen with out the back and forth haggling everyone hates. Trust me when you read this, J I was looking for a car for my daughter. Justin made that happen with out the back and forth haggling everyone hates. Trust me when you read this, Justin went the extra mile for us the entire time we were looking. I really appreciate everything he did and his calming attitude that put us at ease while discussing the purchase price. I would like to thank KASADI D, JIMMY G, REESE R, and RICH FORD!!! You all seen the smile you put on my face and I thank you for a smooth and easy transaction!! I cant believe I wasted an entire week HAGGLING at POWER FORD and should have come to RICH FORD sooner!!!! THANKS JUSTIN AND THE ENTIRE TEAM AT RICH FORD...YOU ALL ARE OUTSTANDING!!!! More

Great!!! My car got totaled in an accident. I went into Rich Ford, Ace got me a great deal. He was awesome, nice, and answered all my questions. My car got totaled in an accident. I went into Rich Ford, Ace got me a great deal. He was awesome, nice, and answered all my questions. More

Wow! No pressure, I'm going to recommend this place!!!! I was not looking forward to the whole car buying process until I was greeted by Rosie. She made me feel very assured and excited about purchasing a I was not looking forward to the whole car buying process until I was greeted by Rosie. She made me feel very assured and excited about purchasing a vehicle from Rich Ford. My past experience when buying a car has been followed by regret and it was so refreshing to find Rosie who listened to my needs and concerns and offers solid information that gives me the confidence to make this purchase a very very positive experience. I highly recommend her. More

Justin Bowling He is literally the person alive ever! My husband and I came in to buy our first new car together and Justin made what I thought would be a scary e He is literally the person alive ever! My husband and I came in to buy our first new car together and Justin made what I thought would be a scary experience very fun and positive. He has a vast amount of great knowledge and a perfect sense of humor. He made us feel very comfortable. He has a great way with people and I hope it is very recognized within the company. THANK YOU JUSTIN! -Vanessa & Alex Osborne- More

I purchased my favorite car at a great price! David Chavez is a respectful young man that greeted us as we approached the car lot. He is very knowledgeable regarding the make, models, and features David Chavez is a respectful young man that greeted us as we approached the car lot. He is very knowledgeable regarding the make, models, and features of all the vehicles. David was very patient with us, we had stopped by a couple of times to test drive and didn't feel pressured. I purchased my favorite ruby red Ford Mustang at a great price! I use to remember years ago being frustrated when purchasing a new car, but the experience we had with David was very pleasant and it didn't take much time to do all the paper work. I left satisfied with my selection without any remorse. More