Rich Ford

They tried to bait and switch! I bought a truck here back in November. I live out of state and searched all over the country to find a dealership that didn’t mark up over msrp. Afte I bought a truck here back in November. I live out of state and searched all over the country to find a dealership that didn’t mark up over msrp. After negotiating with Mike at Rich Ford, we came to an agreement. My Fiancé and I traveled about 800 miles and Mike picked us up at the airport. We got to the dealership and the truck had the wrong tailgate. They agreed verbally to knock off more of the price to account for the error. We get to signing the papers and noticed the price... they tried to charge us $1500 over msrp! The New Car Manager was called in and explained that ALL OF THEIR SALES ARE OVER MSRP and tried to convince us we are still getting a great deal. He repeatedly refused to look at my evidence of communication with his sales person. Knowing full well we were stuck there without a car, he went all in on a BAIT AND SWITCH tactic. After a while, he finally agreed to look at the evidence, and reluctantly agreed to the original negotiated price. He immediately stormed out of the office literally huffing and puffing, avoiding any eye contact. The entire process took 4 hours, and upper management made the car buying process an absolute nightmare. Our sales person we originally worked with was great and a pleasure to work with. As well as their finance team. But their upper management is why I am writing this poor review. The new car sales manager and director of sales repeatedly bashed and belittled the sales person we worked with in front of us. The cherry on top was when we got home, the tailgate had a huge dent that we didn’t notice. This was our fault for not noticing it, but because the experience was so terrible my fiancé begged me to not call them about the dent. So we left with the wrong damaged tailgate, and the bait and switch resulted in us having to pay for the tailgate. More

Good Overall Experience Staff was knowledgeable and friendly and didn't pressure us into a decision. We purchased an amazing 2500 Dodge Ram and the entire process was smooth Staff was knowledgeable and friendly and didn't pressure us into a decision. We purchased an amazing 2500 Dodge Ram and the entire process was smooth and easy. Just want to say a quick Thank You to our salesman Justin, and Allan in Finance for making our purchase a good experience. keep up the good work! More

Fast service I dropped my 2016 F-250 off for its 10,000 mile service at 7 am. My wife picked me up at 7:30 am and we went to breakfast. Ford called me before we I dropped my 2016 F-250 off for its 10,000 mile service at 7 am. My wife picked me up at 7:30 am and we went to breakfast. Ford called me before we were done with breakfast saying my truck was ready to go. That is quick if you ask me. Tony Garcia was my service rep. and he was very pleasant and answered a number of questions that I had. Thank you for a pleasant experience. More

Recall Service Denied I brought my daughter's Ford Escape in for service due to unusual noises in steering column. I expected full repair of the issue with prior knowledge I brought my daughter's Ford Escape in for service due to unusual noises in steering column. I expected full repair of the issue with prior knowledge of a recall on the part. I was told that three months prior (for a separate recall issue) that the service department had "cleared a fault code" related to the steering column and determined that there was no mechanical issue. Now, the exact mechanical issue presents itself and Rich Ford refuses to warrant the steering column under the recall. They offer to charge me $1,700 for the repair and strongly suggest an alignment for another $100 (which I find out later is not necessary). I call Ford corporate to get assistance and they also refuse to stand behind the recall, issued by NHTSA no less. It is horrible for me to imagine a young teenage daughter having to try and steer a vehicle that potentially will switch to manual steering randomly. Can your imagine your child in this position? I refused to pay Rich Ford for the service and will forever remember how Ford does not stand behind its product. Beware of error code "fixes" that do not also fix a potential mechanical issue! Finally, I delivered the vehicle with no sign of power steering loss, however, when returned back to my possession, the vehicle no longer had power steering - manual steering only! Very difficult to drive. Inexcusable. More

Held up on vacation Check engine light came on in the middle of the night in NM. Called Rich Ford first thing the next day. The Albuquerque location referred me to the Ed Check engine light came on in the middle of the night in NM. Called Rich Ford first thing the next day. The Albuquerque location referred me to the Edgewood location as it was closer to me. I was assured by service manager that he put travelers as a priority as he hopes someone would do it for his family. We spent the next 5 hours waiting on them to diagnose that the problem. Why did it take 5 hours to diagnose and change 6 spark plugs? Because they spent 4 of those hours trying to sell me a new 2018 expedition that they drove in for us from Albuquerque. Once they finally gave up on putting the hard sell on us, they finally pulled our truck in and fixed it...after everybody went to lunch. Trying to prey on stranded travelers is exactly why car dealers have the reputation they do. Change the plugs after the motor cools off and get me back on the road. Stop trying to sell me a truck I don’t want. More

Horrible Had an appointment this morning. My normal repair shop had recommended I see a Ford Dealer to try to get a clutch issue looked at. I described the iss Had an appointment this morning. My normal repair shop had recommended I see a Ford Dealer to try to get a clutch issue looked at. I described the issue thoroughly when I made the appointment and said I would like to wait for service. I took the day off work, and when I arrived in the morning the first person to greet me asked if I was leaving it for a few days. I said I hadn't made arrangements to do that. He said they don't fix transmission issues in a day, and I would have to leave it. I asked for how long, and he said maybe two to four days. I asked him why this wasn't explained to me prior to me taking today off and bringing it in this morning and he became very frustrated and said the people answering phones aren't mechanics. He then said, so are you leaving it, or not. I couldn't believe how rude I was treated, how I was somehow expected to know these things when his own employees didn't, and was not offered even the slightest hint of recognition that perhaps there was some confusion and maybe Rich Ford held some of that blame. I will never go back, even if I have to find a dealer in another city to fix this issue. More

Help was excellent on the purchase of 2 used vehicles. We were assisted immediately in Edgewood. We looked on Sunday and theyhad the vehicles we wanted to look at on Monday. The only complaint was the time We were assisted immediately in Edgewood. We looked on Sunday and theyhad the vehicles we wanted to look at on Monday. The only complaint was the time frame that it took to close the deal. We purchased 2 used vehicles at the same time. Ryan Franklin was our salesman and he was very helpful with all of our requests. More