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Heiser Ford Lincoln

Glendale, WI

4.3
1,948 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,948 reviews

July 25, 2026

Everything was quick and easy. A huge thanks to Payton F. For all his help and finding us the exact car we needed and were looking for. Great customer service, definitely recommend More

by jenser_ramirez
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2026 -

Heiser Ford Lincoln responded

We’re glad your purchase was quick and easy. Peyton was happy to help you find the perfect Ford. Thank you for recommending us, and we look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 23, 2026

Great service They were friendly and professional. I love the pick up and drop off service More

by Jskrclark
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Smith
Jul 24, 2026 -

Heiser Ford Lincoln responded

We’re delighted to know that our team delivered friendly, professional service and that the pick up and drop off made things easier for your Ford Escape. Gary and the service staff enjoyed assisting you. Thank you for taking the time to rate us so highly. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 21, 2026

Poor service, lack of communication slow service. Service manager made me feel as if I was not a priority. More

by cbe1123
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
July 15, 2026

They have always been great to work with. I would recommend the dealership to anyone. More

by RD
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
July 15, 2026

Everything went well. Good communication and I was pleased Bryce quoted me work for my next visit and I was glad he did that. More

by CSTEMPER
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Jul 15, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating. We’re pleased your Lincoln service went smoothly and that Bryce kept you informed while quoting work for your next visit. We look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 10, 2026

Very precise and accurate description of what work is needed or has been done to your vehicle. More

by Rita4522
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jul 10, 2026 -

Heiser Ford Lincoln responded

Thank you so much for taking the time to share your feedback with us, Rita. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2026

unfortunately we have had an issue with Leela and getting our 2nd fob delivered. It was promised on 6/6/26 when we purchased the car and it is 7/9/26 now and still no fob. I have communited with her and she More

by sophiedog2158
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
2.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 10, 2026 -

Heiser Ford Lincoln responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. Please let us know the best way to reach you. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2026

Excellent service and very friendly staff. Hard to find a company that treats trans people as well as they do. More

by shemp_moe_larry
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 09, 2026

After weeks of looking for the right vehicle, we were pleased to find our buying experience at Heiser Ford to be spectacular, and it was due to our sales rep, Peyton Formico. He had just the right mix of More

by daranch67
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
3.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 08, 2026

Everything was good got my truck back sooner than expected I was pleased with the service provided More

by jaewebbb22
Recommend Dealer
Yes
Employees Worked With
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
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