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Heiser Ford Lincoln

Glendale, WI

4.4
1,982 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,982 reviews

October 08, 2026

Attentive to my needs and easy to talk to about dealing with the issues on my vehicle. More

by stephensch825
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Oct 08, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating and for noting how attentive Bryce and our service team were. Hearing that discussing your Ford Fusion’s issues felt straightforward means a lot to us. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 07, 2026

5 5 5555555555555555 There is nothing else I need to say Just good thing from there More

by BJURQUHART9
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Oct 07, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating and your kind words. Hearing that you had a positive experience with the service on your Ford Fusion means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 01, 2026

Peyton was great! He did a terriic job of helping me out and giving me time to decide on the car and payment plan More

by pmtell
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 01, 2026 -

Heiser Ford Lincoln responded

Knowing you had the time to choose your Chevrolet Cruze and payment plan means a lot to our team. Peyton was pleased to guide you through the process and we’re grateful you chose us for your Cruze purchase. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

October 01, 2026

GOOD service, done in my driveway. I especially liked that the phone service to schedule was NOT an AI, but was a friendly, competent, very helpful person. And the person who came to m More

by dewezl
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Smith
Oct 01, 2026 -

Heiser Ford Lincoln responded

Accessible, personal engagement is at the heart of how our service department operates. Hearing that you spoke with a friendly, helpful scheduler and that our technician brought expertise right to your driveway means a lot to our service team. Thank you for trusting us with the service on your Ford F-150. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 29, 2026

Phil was very helpful with my concerns and was able to make the process as smooth as possible. Highly recommend! More

by ford enthusiast
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 29, 2026 -

Heiser Ford Lincoln responded

Our service team is glad Philip could address your concerns and make the service on your Ford Bronco smooth. Knowing you highly recommend us means a great deal. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 29, 2026

Great experience with my transmission replacement! The service was professional, the staff was friendly, and everything was handled smoothly. I appreciate their hard work and excellent customer servic More

by danilovesjr
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 29, 2026 -

Heiser Ford Lincoln responded

We’re glad the transmission replacement on your Ford Escape went so smoothly for you. Knowing you found our service professional and friendly means a lot to us. Thank you for recommending our dealership. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 29, 2026

Great experience with my transmission replacement! The service was professional, the staff was friendly, and everything was handled smoothly. I appreciate their hard work and excellent customer servic More

by danilovesjr
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 29, 2026 -

Heiser Ford Lincoln responded

Our team is pleased we could complete your Ford Escape’s transmission replacement smoothly. Hearing that you appreciated our professionalism and would recommend us means a lot to us. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 29, 2026

No comment I was not impressed with the resolution of the issues with my vehicle More

by ksentek12
Recommend Dealer
No
Employees Worked With
Roy Edwards
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
September 28, 2026

Ive been goong there for years. Its nice to see the same faces. They do good work on my truck. And I love the preventative maintenance. More

by milflor85
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 28, 2026 -

Heiser Ford Lincoln responded

Knowing that familiar faces and dependable work on your Ford Explorer have kept you coming back is truly rewarding for our service team. Thank you for trusting us with your vehicle and for your continued loyalty. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 23, 2026

Fast service, excellent customer care. I was really satisfied with the prompt service and great communication. I will definitely be a regular customer. More

by Jnbronson
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Sep 23, 2026 -

Heiser Ford Lincoln responded

Your kind words about our prompt Ford F-150 service and clear communication highlight how our service department prioritizes efficiency. Knowing you’ll be a regular customer means a lot to our team. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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