I am writing to formally raise concerns regarding - Shelley
I am writing to formally raise concerns regarding misleading advertising and pricing practices at your dealership.
The vehicle price advertised was not the actual price required to complete the purchase. After I proceeded based on the listed price, the dealership increased the total by over $3,000 through mandatory add-ons. When I cited California SB 478 (the “Honest Pricing” or “Hidden Fees” law), the manager became hostile and stated that if I did not agree to pay for LoJack, the dealership did not want my business.
SB 478, effective October 2023 as an amendment to the Consumers Legal Remedies Act, requires businesses to advertise the full, all-in price and prohibits undisclosed mandatory fees. The manager further stated he was unaware of SB 478, which does not excuse noncompliance and may explain the dealership’s unlawful advertising practices.
This conduct appears to constitute deceptive advertising and bait-and-switch tactics in violation of California law. I am documenting this experience accordingly.
Sincerely,
Shelley
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