Fernando Cruz
Fernando Cruz at Columbia Ford Kia

Fernando Cruz | Page 2

Service Advisor

Columbia Ford Kia

234 Willimantic Road, Route 6
Columbia, CT 06237

Contact Me
4.7
272 Reviews

Dealership Experience

5 yrs, 8 mos

Industry Experience

7 yrs, 6 mos

Languages Spoken

English English

Spanish Spanish

4.7

272 Reviews

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272 Reviews of Fernando Cruz

May 28, 2026

Dealership Rating
Employee Rating

They do what they say they are going to do on time as always with a positive attitude. More

by doublegfarrier
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

May 27, 2026

Dealership Rating
Employee Rating

JC was very easy to work with . Punctual , great follow up , innovative. He will do well in his journey . Jimmie in sales , the entire service team are exemplary More

by Sthaye002
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

May 20, 2026

Dealership Rating
Employee Rating

Fernando was excellent! As always it was a pleasure dealing with him and his department . More

by Sgonz101
Recommend Dealer
Yes

Other Employees Tagged: Fernando Cruz

May 18, 2026

Dealership Rating
Employee Rating

Switching to another one this one is very disappointing every visit is worse and worse More

by yvdoviaw
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Joe Berube, Mike Pahlas

May 21, 2026

Columbia Ford Kia responded

Hello Yvdoviaw, We are very sorry to hear that you left feeling disappointed after your recent experiences with us. That is certainly not the level of service we strive to provide to our customers, especially those who have trusted us with multiple visits over time. Because this review is anonymous, we are unfortunately unable to look into the specifics of your situation or reach out directly to better understand what occurred. We would truly appreciate the opportunity to speak with you personally and see if there is a way to address your concerns and improve your experience moving forward. Please feel free to contact our management team at your convenience. Feedback like this is taken seriously, and we are always working to improve both our communication and customer experience. Eric Gates General Manager & Mike Pahlas Service Manager

May 12, 2026

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Employee Rating

we used the mobile service and they were fantastic they were on time very respectful of our property and vehicle and worked to complete the job in a timely manner , More

by Barb and Dan Sargent
Service Price Transparency
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Service Communication
Recommend Dealer
Yes

May 10, 2026

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Employee Rating

My wife's family have gone to monoco ford for years to buy ford trucks, I went there with an appointment to get a key made up and they said they remember talking to me and setting up an appointment but th More

by matty-williams
Service Price Transparency
Workmanship
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Recommend Dealer
Yes

May 10, 2026

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Poor communication on getting work done My truck was promised complete in two days and received call end of 3rd day it wasn't even started. Truck delivered 3rd day without work being complete. More

by dsousa56
Recommend Dealer
No

Other Employees Tagged: Fernando Cruz

May 21, 2026

Columbia Ford Kia responded

DSOUSA56, Thank you again for speaking with our Service Manager, Mike Pahlas. We appreciate the opportunity to address your concerns and work toward a better experience moving forward. We understand your frustration regarding the communication and timing surrounding your recent visit, and we are committed to making this right. As discussed, we have scheduled your vehicle to return next Wednesday, and we will be completing the valve cover gasket repair with no labor charge to you. Our team will be closely monitoring the repair process from start to finish to ensure everything is handled properly, efficiently, and with the level of communication you should have received from the beginning. We truly value your business and the opportunity to regain your confidence in our dealership. Thank you for giving us the chance to improve your experience, and we hope to earn back your trust — and ultimately a 5-star experience — moving forward. Eric Gates General Manager

May 01, 2026

Dealership Rating
Employee Rating

I will never use columbia ford again. It is ridiculous that an emergency services vehicle was OUT OF SERVICE for 31 working days. Horrible service. More

by Ejbona
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
May 21, 2026

Columbia Ford Kia responded

Thank you for taking the time to leave your feedback. I sincerely apologize for the frustration surrounding the extended downtime of your emergency services vehicle. We fully understand how important vehicles of this nature are and the impact being out of service for that length of time can have on daily operations. While there are situations involving parts availability, manufacturer approvals, or complex repairs that can unfortunately extend repair timelines beyond anyone’s expectations, we recognize that the overall experience described here was frustrating. Clear communication and consistent updates are especially important in these situations, and I understand your disappointment. Because this review was left anonymously, I am unfortunately unable to review the specific repair history or reach out directly to discuss the details of the situation. I would truly appreciate the opportunity to speak with you personally so we can better understand what occurred and review the circumstances internally. We greatly value the trust placed in us by emergency personnel, municipalities, and commercial customers, and I am disappointed to hear your experience did not reflect the level of service we strive to provide. Please call me at your convenience! Eric Gates General Manager 860.228.2886

May 01, 2026

Dealership Rating
Employee Rating

It was a great pleasure and easy to work with the staff. I even had breakfast with my wife after dropping off at the café on site. More

by gloricco25
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

April 30, 2026

Dealership Rating
Employee Rating

Vehicle pick up and delivery is great. Work was finished within the day and all seems good More

by EllwoodJ
Recommend Dealer
Yes

Other Employees Tagged: Fernando Cruz

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