With nearly 14 years at Tucson Subaru and 10 Subarus of my own, I’ve seen firsthand how these vehicles can truly change lives—one even saved my family’s. Living in the desert since 1998 has fueled my love for adventure, and Subaru’s safety and capability have always given me the confidence to explore further. I look forward to sharing that experience with you and helping you find the Subaru that’s the perfect fit for your life and adventures.
Read moreDealership Experience
16 yrs, 1 mo
Industry Experience
23 yrs
Languages Spoken
English
Employee Video
1,133 Reviews
Write a Review1133 Reviews of CJ Nichols
June 19, 2016
Drove 100 miles just to buy from this dealership! We were looking for a late model used Honda Ridgeline with low miles. Found this one online and contacted dealership. All negotiating was done via p We were looking for a late model used Honda Ridgeline with low miles. Found this one online and contacted dealership. All negotiating was done via phone. We were able to put deposit down and drive from Gilbert to Tucson on the next Saturday. When we arrived and saw the truck it was described exactly perfect, we had no surprises. Could not be happier. CJ, our salesman was great to work with, very personable. When we were in finance, which also was a great experience, Traci Roberts was awesome, CJ took the time to go to our old car, pull off some stickers that meant a lot to my wife and reapply them to her new truck! It's the little things that count. Would definitely buy from them again! 100 miles is nothing if you get this kind of service! More
Other Employees Tagged: Traci Roberts
June 19, 2016
Brilliantly Guided Discovery Of The Outback We enjoyed the process from the gracious and enthusiastic welcome at the door, then at reception and ultimately with our very fine sales person, CJ Ni We enjoyed the process from the gracious and enthusiastic welcome at the door, then at reception and ultimately with our very fine sales person, CJ Nichols. He made every effort to ensure our comfort and enjoyment while we engaged in a superbly guided discovery of the Subaru Outback. We felt like explorers discovering a new way to own and enjoy an automobile. This was no utilitarian experience, nor was it a massage of our egos. It was an authentically engaged and enthusiastic mutual discovery of our love of the outdoors, of driving, of living out loud and sharing that adventure with our golden retriever, Max. CJ embodies the enthusiasm and care that we enjoy with our greatest friends and associates. He is a well spring of wisdom, knowledge and hands on experience. Admittedly, it took a while to allow him in, so to speak. We had our defensive guards up - the one that we reserve when in the presence of overly enthusiastic people who seem to want something that you are not prepared to give. The excellence in his service was in allowing us to be however we were and then in encouraging us along. In short, he gave us a lot of room to discover and ultimately to commit. even we were surprised and, of course, delighted by our own enthusiasm for this magnificent piece of engineering, this really wonderful car. Not only do we highly recommend the Subaru Outback, we also highly recommend Tucson Subaru. By the way, we began the interaction with this dealership while searching on line. Even now, that fact simply amazes me! Do yourself, your family and your dog a huge favour. Go talk to CJ Nichols at Tucson Subaru. More
Other Employees Tagged: Traci Roberts
June 18, 2016
New Car! Spence was an incredible salesman! Very informative in answering all my questions and not pressuring to make a sale in the least. Thank you for your Spence was an incredible salesman! Very informative in answering all my questions and not pressuring to make a sale in the least. Thank you for your help! More
Other Employees Tagged: Spence Bilbo
June 04, 2016
Great experience, great car First-time car buyer and I am happy that I landed at Tucson Subaru. The shop is comfortable and has a positive vibe. Definitely recommend working with First-time car buyer and I am happy that I landed at Tucson Subaru. The shop is comfortable and has a positive vibe. Definitely recommend working with CJ and Louie - they're straightforward, knowledgeable, super personable. I appreciate the focus on options within the make/price point I had initially expressed interest in. Ended up with a great deal on an awesome little car. More
Other Employees Tagged: Louie Ascencio
May 31, 2016
Exceptional, easy, relaxed CJ was fantastic. Easiest car buying experience I have ever had. Would recommend this location to anyone looking for a new car, and would refer everyo CJ was fantastic. Easiest car buying experience I have ever had. Would recommend this location to anyone looking for a new car, and would refer everyone to CJ. He was friendly, well spoken, enthusiastic, knowledgeable, and a pleasure to work with! Thanks again. More
May 30, 2016
Staff The vario members of the staff we met on several visits were invariably knowledgeable, courteous and professional, patient with questions, uncertain The vario members of the staff we met on several visits were invariably knowledgeable, courteous and professional, patient with questions, uncertainties and idiosyncrasies at each stage from initial inquiries to final purchase and handing over the keys.. More
Other Employees Tagged: Dan Ford , Louie Ascencio
May 23, 2016
Professional All entire transaction was professional and stress free. Best car purchase experience I have ever had. CJ and Tim were very easy to work with and All entire transaction was professional and stress free. Best car purchase experience I have ever had. CJ and Tim were very easy to work with and explained the car and purchase process very well. More
May 22, 2016
Very friendly personel and treated like family Nothing bad to say about my experience. CJ was very friendly and had full knowledge and made everything very easy and awesome experience. so was the f Nothing bad to say about my experience. CJ was very friendly and had full knowledge and made everything very easy and awesome experience. so was the finance manager Traci Roberts. Dealer was neat and clean and everyone was very friendly. Felt like I was home, even shopping for a car with my 5 yr was relaxing, they make sure she was happy and got spoiled with sunglasses, balloons and even coloring. Thanks everyone. More
Other Employees Tagged: Traci Roberts
May 18, 2016
So easy! Where to start... Filled out an application at 11:00pm on a Thursday. Trent immediately emailed me letting me know he had some stuff to go over wit Where to start... Filled out an application at 11:00pm on a Thursday. Trent immediately emailed me letting me know he had some stuff to go over with me on my application. We talked over the next couple of days regarding my budget and what I wanted. Long story short, he was super helpful and I didn't feel pushed. I got a vehicle in my price range, with everything I needed, and got a steal of a deal from start to finish. He went the extra mile on this one. I'm super happy with my purchase. With how long these cars last, I won't be back. But I'll be sending my friends and family. Thank you so much for everything Trent, Traci, CJ, and Tucson Subaru! More
Other Employees Tagged: Traci Roberts , Trent Nichols
May 11, 2016
Just browsing and didn't expect to buy a car that day I am a long-time Subaru owner (my current Subaru Outback Sedan was purchased in 2000), and I have loved both my car and the superb services the dealer I am a long-time Subaru owner (my current Subaru Outback Sedan was purchased in 2000), and I have loved both my car and the superb services the dealerships have provided over the years. My husband loves many vehicles and owns a pickup truck, a 4-wheel drive SUV, and 3 motorcycles. Now that we are retired, we need fewer vehicles, since we don't have enough space to store them all, and I think we need to simplify our lives somewhat. I convinced my husband that we should consider a new Outback to serve our varied needs for auto transportation, including our interest in 4-wheeling our way on the many scenic unimproved roads throughout Arizona. We had been in contact with our salesman for several weeks because we were buying through the Costco Auto Buying Program, and we set up and appointment to meet with him on May, 8th. CJ knew we wanted to look at both the Forester and Outback models, and he was very detailed in his descriptions of the features of both as we sat in the demo vehicles and played with the buttons and levers. We quickly zeroed in on the Outback as the ideal model for us, and CJ took us on a test drive. Both my husband and I drove the car while CJ put us through the paces on a nearby windy steep road, and he showed us how the braking and manual gear systems worked and then how the adaptive cruise control works on a busy city street. At that point we were hooked and decided to buy the car we were testing because it had all the features we wanted. The actual purchase transaction was pretty painless, even though we didn't have any documentation of our financial status with us. We decided to finance the car and selected some additional options. We were able to make the down payment on a credit card and then CJ handed us the hands-free fobs and took us to our new car. He then covered in detail how to operate the necessary buttons and switches to drive the car and use the Starlink features. Then I drove home with my husband in his SUV ahead. The next day we had some second thoughts about our decisions regarding some of the uninstalled options we had purchased, and we called the next business day. They welcomed us to return and get more information and to revise any and all of the uninstalled options we had chosen, We did revise those options and were able to sign a new purchasing contract without any hassle whatsoever. Our experience with these professionals was amazing, and we give this dealership and both CJ Nichols and Louie Ascencio our highest recommendation. More
Other Employees Tagged: Louie Ascencio

