Boris Loncaric
Boris Loncaric at Town East Ford

Boris Loncaric

Business Manager

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

Contact Me
4.8
139 Reviews

Dealership Experience

8 yrs, 6 mos

Industry Experience

13 yrs, 1 mo

Languages Spoken

Croatian Croatian

English English

4.8

139 Reviews

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139 Reviews of Boris Loncaric

December 12, 2025

Dealership Rating
Employee Rating

Everyone was very welcoming . Very attentive to the customers. Made sure to answer any questions you may have and also get the best option for you. More

by wmarquez0408
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 21, 2025

Dealership Rating
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There are not enough words to say how thankful I am for these guys! They were quick and so helpful. I felt like they were in my corner and wanted what was best for me as a buyer. Felt like family. More

by kourtney.flores
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Cody Franklin

Dec 03, 2025

Town East Ford responded

Thank you so much for your wonderful feedback! We're thrilled that our team made you feel supported and like family throughout your buying process. Your appreciation for our quick and helpful service means the world to us. We strive to make every customer feel valued, and it's great to know we succeeded with you!

November 08, 2025

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Farle was awesome to work with! Made it a super easy process for me which is hard to find sometimes. I would definitely recommend working with him and Towneast Ford! Nothing but gre More

by Connerpennington
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Nov 14, 2025

Town East Ford responded

Thank you for taking the time to share your wonderful experience with us! We are thrilled to hear that your process was made so easy and straightforward. It brings us great joy to know that you received exceptional service and found everything to be seamless. Your recommendation means the world to us, and we truly appreciate your kind words about the outstanding service you received. We are delighted that we exceeded your expectations and made such a positive impression during your visit.

October 15, 2025

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Not sure if Bertha or dealer but beware they’ll add hidden add ons that’ll cost you because they can’t be taken off all they can give you is a simple “sorry” More

by Gabriel.mondragon
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Bertha Hernandez

Oct 20, 2025

Town East Ford responded

We are sorry to hear that you feel this way about your vehicle purchase and we understand your frustration. Your feedback is invaluable to us as we work to ensure transparency in our pricing and sales process. We would appreciate the opportunity to discuss your experience further and address your concerns directly. Please contact Lance Smith at jsmith02@vtaig.com so we can work together to find a resolution.

September 12, 2025

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Employee Rating

Been buying cars at town east for for 15 years and Farle is by far the best. This is the 16th vehicle my family has bought from him and the 5th one I have personally bought from him and I wouldn’t buy a car More

by Landrygray
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

September 11, 2025

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Quick and easy negotiation from beginning to end. Highly recommend Town East Ford when it comes to buying a used or new vehicle. More

by Jason Granger
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bertha Hernandez, Rafael Morales , Hannah Tucker

Oct 01, 2025

Town East Ford responded

We are delighted to hear that you had such a positive experience with our team member. It sounds like you received excellent assistance and felt well taken care of during your visit. Your kind words about the great job our team did truly mean a lot to us. We appreciate you taking the time to share your feedback and look forward to welcoming you back to Town East Ford in the future.

August 15, 2025

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Farle Boris, Mr Spillman and Mr Lance Smith help me get into my new Mach E. Thank you Town East Ford More

by baron_haggerty
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Lance Smith

Aug 26, 2025

Town East Ford responded

We are pleased to hear about your positive experience with our team in getting you into your new Mach E. It sounds like our staff members provided you with excellent assistance throughout the process. We truly appreciate you taking the time to share your feedback about your experience with us. Your satisfaction with the service you received means a great deal to us, and we are grateful for customers like you who trust us with their automotive needs.

July 24, 2025

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Showroom is clean and the staff is very friendly and pleasant to interact with. Farle was extremely helpful in helping me buy a new car. More

by Chas T
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Jul 25, 2025

Town East Ford responded

We are pleased to hear about your positive experience with our clean showroom and friendly team. It sounds like our staff made a great impression during your visit, and we appreciate you noting how pleasant they were to work with. We are thrilled that you found the car-buying process smooth and that our team member was able to provide the excellent assistance you needed in finding your new vehicle. Your feedback about the welcoming environment and helpful service means a great deal to everyone at Town East Ford. Thank you for choosing us for your automotive needs.

June 09, 2025

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Employee Rating

Overall I was happy with the experience. Kikki, though new, was courteous and respectful, making her someone I’d consider working with again as she gains more experience and product knowled More

by RTW8579
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Keekee McFadden, Dustin Springer

Jun 11, 2025

Town East Ford responded

Thank you for sharing your detailed feedback. We’re pleased to hear that Kikki made a positive impression with her courtesy and respect, and we appreciate your willingness to work with her as she continues to grow in her role.

May 09, 2025

Dealership Rating
Employee Rating

My experience was very good, quick, and easy. I was in and out within a few hours driving my new car. Travis and Boris were very helpful and provided me with the information I needed! More

by Wheeler.ryan96
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Travis Ferguson

May 12, 2025

Town East Ford responded

Thank you for sharing your experience! We’re thrilled to hear that your car-buying process was quick and easy. It’s great to know that Travis and Boris were able to assist you and provide the information you needed. We hope you enjoy driving your new car, and we look forward to assisting you again in the future!

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