Rafael Morales
Rafael Morales at Town East Ford

Rafael Morales

Used Car Sales Consultant

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

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5.0
37 Reviews

Languages Spoken

English English

Spanish Spanish

5.0

37 Reviews

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37 Reviews of Rafael Morales

April 17, 2026

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Employee Rating

We had a great first time experience. They were very patient with us and they were able to get us where we wanted to be. Very nice and welcoming. More

by Tellez.lizz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dallas Petriello, Wylie Nelson , Sergio

Apr 20, 2026

Town East Ford responded

We are utterly delighted to hear about your wonderful first experience with us. Your feedback about our team's patience and welcoming approach truly means the world to us. We understand that visiting a dealership can sometimes feel overwhelming, and we're thrilled that our staff was able to guide you comfortably toward achieving your goals. Creating a positive and supportive environment for every customer is something we take great pride in. Thank you for taking the time to share your experience - it helps us continue providing the exceptional service that matters most to our customers.

April 09, 2026

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Wylie and his team were incredible, they gave us a great deal on our trade-in and got us a brand new truck. Very professional and great to work with. Highly recommend! More

by soonerhastings05
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Wylie Nelson, Carlos Gomez

Apr 13, 2026

Town East Ford responded

We are honored to hear about your wonderful experience with our team. It sounds like you received outstanding service and found exactly what you were looking for in your new truck. We're thrilled that the trade-in process worked out so well for you and that our professional approach made the entire experience smooth and enjoyable. Your recommendation means the world to us at Town East Ford, and we truly appreciate you taking the time to share your positive experience with others.

March 21, 2026

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Cesar and Rafael made buying our new Explorer a VERY EASY & pleasant process. We will be back. Highly recommend both. More

by Beckyathome
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Cesar Melendez

Apr 21, 2026

Town East Ford responded

Thank you for sharing this great experience. We’re glad the process felt easy and enjoyable, as our team is committed to making every step clear and stress-free. We truly appreciate the recommendation and look forward to welcoming you back.

November 06, 2025

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Farle and Rafael helped me get into replacement vehicle. They went far and above to help Me get into a payment I can afford I will recommend all my family and friends to Town East Ford More

by Mustafa Al hilfi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Cas Rooney

Nov 13, 2025

Town East Ford responded

We are ecstatic to hear about your positive experience with our team! It sounds like Farle and Rafael truly made a difference in helping you find a replacement vehicle that works for your budget. We're proud to have team members who go the extra mile to ensure our customers drive away satisfied. Your recommendation to family and friends means the world to us at Town East Ford. We appreciate you taking the time to share your experience and look forward to serving you again in the future.

October 01, 2025

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Everyone at the dealership seemed like they were having a lot of fun. Rafael was more than attentive and bent over backwards to make sure that I got everything I wanted in my vehicle with little fuss. Hannah More

by tbazar80
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Hannah Tucker

Oct 02, 2025

Town East Ford responded

Thank you for taking the time to share your wonderful experience with us. We are delighted that our team created such a positive atmosphere and that you felt everyone was genuinely enjoying their work. It sounds like Rafael went above and beyond to ensure you received exactly what you were looking for in your vehicle without any unnecessary complications. We are also thrilled that Hannah was able to work with you to create the perfect financial arrangement for your needs. Your recommendation means the world to us, and we truly appreciate you taking the time to share your experience with others who may be searching for their next vehicle. We look forward to serving you again in the future.

September 30, 2025

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Perhaps I'm just not a Dealer kind of person. I find the whole process irritating and far too lengthy. Shouldn't really take hours and shuffling around from one department to another to get a car More

by Lokrobster42
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Oct 01, 2025

Town East Ford responded

We value your input and understand your frustration. We recognize that spending hours to purchase a vehicle can feel overwhelming and inefficient. We are sorry to hear that you feel this way about the dealership process, and we appreciate you taking the time to share your honest feedback. Your perspective helps us recognize areas where we can work to improve our customer experience. To discuss your experience further, please contact Lance Smith at jsmith02@vtaig.com.

Oct 01, 2025

Lokrobster42 responded

Appreciated! I don't especially want to talk about it, unless it's to recoup the $25 I paid for your license plate frame. ;) I should clarify that my experience was not overwhelming in the least, like just more annoying. The wife is still complaining about the $2,100 reconditioning fee, but I've convinced her that it could have been worse.

September 11, 2025

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Quick and easy negotiation from beginning to end. Highly recommend Town East Ford when it comes to buying a used or new vehicle. More

by Jason Granger
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Bertha Hernandez, Boris Loncaric , Hannah Tucker

Oct 01, 2025

Town East Ford responded

We are delighted to hear that you had such a positive experience with our team member. It sounds like you received excellent assistance and felt well taken care of during your visit. Your kind words about the great job our team did truly mean a lot to us. We appreciate you taking the time to share your feedback and look forward to welcoming you back to Town East Ford in the future.

July 17, 2025

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Pleased with his effort to help close deal. . I never felt pressure to But this Vehicle....Just give and take from Sales Associate and myself, appreciated him. More

by Big Hog
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Jul 21, 2025

Town East Ford responded

Thank you for taking the time to share your positive experience with us. We are delighted to hear that you were satisfied with the collaborative approach our sales associate took in working with you. It's wonderful to know that you felt comfortable throughout the process without any pressure, and that the give-and-take conversation made your experience a positive one. Your appreciation means a great deal to our team at Town East Ford, and we're grateful for your business.

May 21, 2025

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I recently had the pleasure of working with Town east ford for my car purchase, and I cannot express enough how impressed I am with the entire experience! From start to finish, the team went above and be More

by Frank O
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Juan Ortega, Blake Smithers

May 27, 2025

Town East Ford responded

Frank, thank you for taking the time to share your experience with us. We are thrilled to hear that your car purchase journey was enjoyable and met your expectations. Our team strives to provide personalized service, and it’s wonderful to know that Juan and Rafael made a positive impact on your experience. Your feedback about our commitment to transparency and the seamless paperwork process is greatly appreciated. We believe that empowering our customers is key to a satisfying car-buying experience, and we’re glad that you felt confident and satisfied with your new vehicle. Thank you once again for your kind words and for recommending us! We look forward to serving you again in the future.

May 11, 2025

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Hannah Tucker, Rafael Morales, and Gene Fletcher were absolutely incredible in working together to make our deal on the 2023 Chevy Malibu happen. Their teamwork, dedication, and genuine care for our situ More

by Reese
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Hannah Tucker and Gene Fletcher

May 12, 2025

Town East Ford responded

Thank you so much for this thoughtful and heartfelt review! We’re absolutely thrilled to hear that Hannah Tucker, Rafael Morales, and Gene Fletcher made such a meaningful impact during your purchase of the 2023 Chevy Malibu. It’s wonderful to know that their teamwork, dedication, and genuine care helped everything come together just right for you. We truly appreciate your kind words and are grateful you chose to work with our team—we’ll be sure to pass along your praise to each of them. Enjoy your new Malibu, and we look forward to seeing you again in the future!

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