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Sunrise Ford

Fort Pierce, FL

4.2
1,026 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,026 reviews

November 13, 2024

Fixed my truck in 2 hours. Awesome! Took me in on time. Great service. Thank you. More

by TAZER61@comcast.net
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Yes
Employees Worked With
Christina
November 13, 2024

Services were superb! Took care of the issue at hand promptly. I was In and out in a half hour. Thanks sunrise! More

by paradis721
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Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 12, 2024

I have brought my vehicles to Sunrise Service Center for over 4 years. I am always happy with the service and maintenance work. Sara and her team are always on top of what work needs to be done and with exp More

by LAURIERUSSELL
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Yes
Employees Worked With
Sara Haney: service department and David Brown: service department
November 12, 2024

The customer service was excellent the service was immaculate I am satisfied with everything thank you very much. More

by marcusmoe100
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Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 10, 2024

Took the truck in for some front end work. An alignment was scheduled with PSL Battery &Tire because Sunrise didn’t have the equipment. Once the truck was seen by PSL Battery &Tire, they said More

by Michaelpuskac
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No
Employees Worked With
Don’t know their names
November 09, 2024

I am really perplexed by the 4. 2 rating in several internet site reviews and the Yelp reviews that reflects a 1.8 rating. This review is to highlight my attempted purchase experien More

by Rschenauer
Recommend Dealer
No
Employees Worked With
Michael Lawrence
November 09, 2024

Nothing unusual. Standard procedure followed. I’m still awaiting return call regarding recalls on my vehicle More

by BERNIEMAC1
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Yes
Employees Worked With
Rebecca Lassiter
4.0
This rating includes all reviews, with more weight given to recent reviews.
November 09, 2024

I. Its nice to go to your home town dealership and have people treat you like family, it's nice. They are good people there. More

by connnie littlejohn
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Yes
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Sara Haney
November 09, 2024

Got me right in for a recall on my f150. Completed the work quick and called as soon as it was ready More

by Redeemed
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Recommend Dealer
Yes
Employees Worked With
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 08, 2024

Terrible experience. The finance guy was a nightmare to deal with. He approved my daughter for a loan and then 2 weeks later he contacted us and said he made a mistake. T More

by mnmoconnor2
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No
Employees Worked With
Butch