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Sunrise Ford
Fort Pierce, FL
1,118 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,118 reviews
December 16, 2024
We call “service dept” were quoted a price for oil change & confirmed prior to showing up . When we got there it was double the price quoted. After discussion, Service mgr would not honor so we left & went & confirmed prior to showing up . When we got there it was double the price quoted. After discussion, Service mgr would not honor so we left & went to Essential Ford More
by Rocketrb979
Verified CustomerEmployees Worked With
Don’t remember
December 16, 2024
Very pleased with my experience. This was my first service appointment and looking forward to a new Ford home for my Bronco. I’ve found it and will be back! This was my first service appointment and looking forward to a new Ford home for my Bronco. I’ve found it and will be back! More
by defendo
Employees Worked With
December 15, 2024
Customer service folks and billing are awesome and I was excited that they offered to wash my car. When I went to pick the truck up no car wash. They forgot.:( excited that they offered to wash my car. When I went to pick the truck up no car wash. They forgot.:( More
by James.laprade
December 14, 2024
I purchased my 2010 Ford fusion from Sunrise Ford and they have performed all service from the very beginning. They have always done an outstanding job in servicing my car. they have performed all service from the very beginning. They have always done an outstanding job in servicing my car. More
by MHART1947
Employees Worked With
Trevor Hammond
December 13, 2024
I have been to other Ford locations with the same issue without resolve. I went to sunrise-ford and immediately the service representative was able to identify the issue. My car was repaired and is running without resolve. I went to sunrise-ford and immediately the service representative was able to identify the issue. My car was repaired and is running great More
by mclainkam
Employees Worked With
John Wilson
