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Sunrise Ford
Fort Pierce, FL
1,254 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,254 reviews
February 26, 2025
Two days to do a thirty minute software recall update. Both of which still show incomplete in my ford pass. You also didn't resolve my two broken usb ports which was the initial reason I dropped the truc Both of which still show incomplete in my ford pass. You also didn't resolve my two broken usb ports which was the initial reason I dropped the truck off in the first place. More
by Blaneh
Verified Customer
February 26, 2025
Up front all was good . ..sales front office and finance. However the ball was dropped w the post sale detailing....when we left the lot it was dark....from outside our Pil ..sales front office and finance. However the ball was dropped w the post sale detailing....when we left the lot it was dark....from outside our Pilot 2024 looked good. Next morning in daylight....the interior needed cleaning...it was a rush job at end of evening on a Saturday. Upon giving the car a good look...the tailgate are and third row was not vacuumed...grit and sand stuff all over....front interior wiped down was streaked...they came to pick it up to do an oil change as the service dept was closed....that was sweet. However I explained to the driver about the detailing and cleaning. I even texted the staff at Sunrise....the driver returned my car and it was still lacking a good cleaning....esp in the rear tail gate area....floor mats and front interior. We love our Pilot and front end sales part....the service dept dropped the ball. If I lived closer...we are in Melbourne FL and sunrise is in Ft. Pierce....I would return to the service dept on principal.... just disappointed.... More
by Bdbrady2011
Employees Worked With
Edison
February 26, 2025
very nice, very quick and super helpful with everything customer service was good too yea customer service was good too yea More
by valeria
Employees Worked With
February 26, 2025
They were very helpful. We were traveling out of town had A engine check light appeared on my Lincoln went to Lincoln unable to help us. They said they were too busy so stop We were traveling out of town had A engine check light appeared on my Lincoln went to Lincoln unable to help us. They said they were too busy so stopped at Sunrise Ford took care of us very appreciative, very disappointed with Fort Pierce Lincoln ,sunrise Ford stepped up and repaired problem More
by rickgangl
Employees Worked With
Other Employees :
Service department not sure Of their names
February 25, 2025
We text Sara and she quickly set up an appointment exactly when we needed to get it in for service. Service was completed quickly. It only took a few hours. exactly when we needed to get it in for service. Service was completed quickly. It only took a few hours. More
by PRod17
Employees Worked With
Sara Hanley, Shawn, Holly, Charlie, Trevor
February 25, 2025
I am a Ford only family and 40 year customer of Sunrise Ford. Have been a loyal customer until this past year. I now deal with Mullinax ford, and i'm very happy. We had a transmission problem with a vehicl Ford. Have been a loyal customer until this past year. I now deal with Mullinax ford, and i'm very happy. We had a transmission problem with a vehicle we bought from Sunrise Ford and they did not fix it right the first time and I was furious because they wanted to charge me for a rental car to bring it back and fix it right when they were at fault. This vehicle was still under warranty. The service manager was the worst one I've ever dealt with. He did not take care of my needs and even ask me not to come back. We end up taking the vehicle to Mullinax Ford. Actually, they came and brought us a rental vehicle to our house and picked up the vehicle at no charge, and they fix the transmission, the first time. And we are very happy with them. It's pretty sad that Sunrise Ford has ruined their reputation and is losing customers because the way they treat them. Not only the sunrise ford lose on my repair work, I will never buy another vehicle from them again. More
by W4KKW
Employees Worked With
February 23, 2025
Very good service, the employees help you, they are excellent Very good service, the employees help you, they are excellent, I recommend them for buying cars excellent Very good service, the employees help you, they are excellent, I recommend them for buying cars More
by Yaima
Employees Worked With
February 22, 2025
Happy with Lyft service and ability to transport me to and from dealership Service desk excellent and very efficient and from dealership Service desk excellent and very efficient More
by pclark3
Employees Worked With
February 22, 2025
Everything sucked! Communication, customer service, & service provided! Engine light still on, scared to take it back!! Communication, customer service, & service provided! Engine light still on, scared to take it back!! More
by JaLisa Wingfield
Employees Worked With
Blain, Steven (service department)
