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Sunrise Ford
Fort Pierce, FL
1,327 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,327 reviews
April 15, 2025
Customer service at Sunrise Ford service department is TERRIBLE!!! To say that I will NEVER be going back would be an understatement! Sara Haney was fine. What happened was not her fault. She was only doi TERRIBLE!!! To say that I will NEVER be going back would be an understatement! Sara Haney was fine. What happened was not her fault. She was only doing what she was told. However, the person I spoke with prior to her on Friday, 4/11/25 at 8:41 am gave me misinformation about my battery warranty, and what would be covered. She told me that I wouldn't have to come out of pocket at all if my vehicle battery was bad. Regardless of being inside a battery warranty period or not. I specifically asked about that, and was told that if it's got low voltage with acid coming out, it's an automatic replacement. So much to my surprise, when I went to the dealership, was told that the battery was bad with acid all over the terminals, and that it would cost me $315 to replace it, to say that I was shocked, and aggravated would be an understatement. The manager, Steven Neidhardt, did nothing to try and honor what I was told when I initially called, other than giving me $50 off of a $315 quote! He told me that he would educate his employees so that no one else would be given the wrong information on warranty products. I told him that I've been a customer of the Sunrise Ford dealership for over 10 plus years. And his response was, "Well if you had come here for your oil changes, we would've taken care of you"😳 WOW! Then, come to find out, I was only 41 days outside of my "battery warranty" and the manager still did nothing to rectify the situation outside of trying to sell me a battery for $265. I will NEVER be returning to Sunrise Ford again! As well as, I will be telling anyone, and everyone, of the terrible customer service I received from there! Pretty sad when you lose a loyal customer of 10 plus years! More
by AJNBEYMULLIKIN
Verified CustomerEmployees Worked With
Steven Neidhardt
April 15, 2025
I waited while my truck was serviced . Everyone was helpful the waiting lounge was pleasant and i got some work done on My laptop while i waited. Good experience Everyone was helpful the waiting lounge was pleasant and i got some work done on My laptop while i waited. Good experience More
by Mjmalizia@gmail.com
Employees Worked With
Other Employees :
Trevor was VERY helpful
April 14, 2025
Took vehicle in for recall and when I received vehicle back had issues that never did before. back had issues that never did before. More
by Mryjncruz
Employees Worked With
April 13, 2025
The staff at Sunrise Ford had wonderful customer service and were very pleasant to deal with! and were very pleasant to deal with! More
by Brianna
April 12, 2025
Good, would recommend to others. Very informative and knowledgeable. Thank you for helping with all my questions. Very informative and knowledgeable. Thank you for helping with all my questions. More
by jnr_always
April 11, 2025
Service guy was Great, easy to Communicate with, Lyft Ride to and from my home, Thank Goodness. When will the Owner(s) of this Dealership put some Money into Renovations, the Rest Rooms and Waiting R Ride to and from my home, Thank Goodness. When will the Owner(s) of this Dealership put some Money into Renovations, the Rest Rooms and Waiting Room feel like something from the 80’s. Most likely will go south for future Service Appointments… More
by ZOOM.ZOOOM
Employees Worked With
Not Listed
April 11, 2025
When I first arrived with my vehicle for service they immediately started to check in my vehicle and diagnose the problem with it immediately started to check in my vehicle and diagnose the problem with it More
by williambessemer
Employees Worked With
April 11, 2025
The estimated cost for new transmission was three thousand dollars higher than anyone else in the area when I advised them about the difference they did nothing thousand dollars higher than anyone else in the area when I advised them about the difference they did nothing More
by EGERSD
