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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
2,256 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 2,256 reviews

September 18, 2026

Professional and quick The service department was quick and Matt at the service desk was professional. More

by Twoboysmama
Recommend Dealer
Yes
Employees Worked With
Matt
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September 18, 2026

Charlie got us an appointment when we needed it. The workmanship and the rates are fair. Charlie had porters deliver our vehicle back to our location. More

by PRod17
Recommend Dealer
Yes
Employees Worked With
Charlie Brenner
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Sep 18, 2026 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

September 18, 2026

Got me in at my appointment time. Repair done quickly. Friendly staff. Will definitely come back for maintenance and repairs. More

by dennistresco
Recommend Dealer
Yes
Employees Worked With
Lashed Campbell
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Sep 18, 2026 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

September 17, 2026

Wonderful. Efficient. Convenient. Professional. Will definitely record. Serviceman was on time, efficient, friendly, knowledgeable and professional. A wonderful More

by Lfnel6582
Recommend Dealer
Yes
Employees Worked With
I do not know her name. She scheduled the mobile appointment.
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Sep 17, 2026 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

September 16, 2026

They were accommodating, they were friendly and I had no issues And they were willing to help as needed More

by PETES7ELEVEN
Recommend Dealer
Yes
Print
Sep 17, 2026 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

September 15, 2026

Very professional. Last visit they wash my car . Not this time Mr Campbell excellent More

by mr.estades
Recommend Dealer
Yes
Employees Worked With
Mr. Campbell
Print
Sep 17, 2026 -

Sunrise Ford responded

Thank you for your feedback! We're pleased that Mr. Campbell provided you with excellent service. We prioritize professionalism and can't wait to have you back.

September 15, 2026

Supper helpful and accommodating. Put best foot forward when explaining the issues with the vehicle and options to resolve More

by TY.WILHELM15
Recommend Dealer
Yes
Employees Worked With
LC
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Sep 17, 2026 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

September 14, 2026

Best ever Still the best ever More

by Hillmatt2019
Recommend Dealer
Yes
Print
Sep 15, 2026 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

September 13, 2026

Excellent as always Every time I'm at Sunrise Ford it's a excellent experience Every single time I'm at Sunrise Ford it's a excellent experience without fail More

by MELJAS1995
Recommend Dealer
Yes
Employees Worked With
Lasharde
Print
Sep 15, 2026 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

September 13, 2026

This is a poor follow up it doesn't seem to understand what I have said? More

by HIRSCH2521
Recommend Dealer
No
Employees Worked With
No one when the loaner wasn't available I left
Print
Sep 15, 2026 -

Sunrise Ford responded

We regret any miscommunication in our follow-up. Please feel free to email us at social@sunrise-ford.com with your contact information so we can address your concerns directly. We are committed to providing reliable and effective service.

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