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Sunrise Ford
Fort Pierce, FL
2,317 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,317 reviews
Verified Customer
October 09, 2026
From the appointment process, greetings from the service team, to the service advisor and payment office everything was very enjoyable. I’ll be doing business whenever I need service or repairs. team, to the service advisor and payment office everything was very enjoyable. I’ll be doing business whenever I need service or repairs. More
by Bill Lauterbach
Employees Worked With
LC was my service advisor
October 08, 2026
Average. Service was not bad but it did not stand out. Got some quotes for work that should be done. Was never spoken to about it. The quote for lug nuts was Service was not bad but it did not stand out. Got some quotes for work that should be done. Was never spoken to about it. The quote for lug nuts was crazy. Makes me not want to bring my vehicle to the dealership. More
by christian.j.padilla
October 08, 2026
Sunrise Ford is very kind and helpful to me Every time I come to get my truck serviced sunrise ford dealership always treat me with kindness and concern for my truck come to get my truck serviced sunrise ford dealership always treat me with kindness and concern for my truck More
by Mybe4343@gmail.com
Employees Worked With
I don't remember his name but he had his son with him Saturday
October 08, 2026
Drove in with my left front tire about 28PSI. Mitchell never aired it. And you understand that I couldn't have a tire rotation at the time due to needing new lug nuts, but never received a follow Mitchell never aired it. And you understand that I couldn't have a tire rotation at the time due to needing new lug nuts, but never received a follow-up if I actually paid for this tire rotation. Also, I was notified that my tired tread depth was all the same and it was perfect. Which is not the case. I've had these tires for over a year now. There's no way all four are exactly the same and perfect. Just overall a very bad experience More
by Jennaegg
Employees Worked With
Mitchell Wolff
October 08, 2026
I need new brakes, they told me my brakes were fine My breaks last time when my car got checked on June 10th they said my back breaks were bad. This time they said that they are good. I never got my brake breaks last time when my car got checked on June 10th they said my back breaks were bad. This time they said that they are good. I never got my brakes changed out or checked, but I brought my car in and they told me my brakes were fine. I went to a different automotive shop and they told me that I had bad brakes. More
by Jennaegg
Employees Worked With
Other Employees :
My breaks last time when my car got checked on June 10th they said my back breaks were bad. This time they are good I guess?
October 08, 2026
Excellent service I had no appointment and Scott explained that it would take a bit longer without an appointment , but to me it was quicker than he said it would be and I got my vehicle back in no explained that it would take a bit longer without an appointment , but to me it was quicker than he said it would be and I got my vehicle back in no time. More
by TEARONFEARON7
Employees Worked With
Scott
