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Sunrise Ford
Fort Pierce, FL
1,704 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,704 reviews
October 10, 2025
I had an emergency repair and arrived without an appointment. They were able to fit me in and make the repair in a timely manner. I am very grateful to the team at sunrise Ford. appointment. They were able to fit me in and make the repair in a timely manner. I am very grateful to the team at sunrise Ford. More
by mcmmccabe
Verified CustomerEmployees Worked With
October 10, 2025
Dealership was excellent in completing the recall Communication from service rep could have been more timely Communication from service rep could have been more timely More
by JAK7982
Employees Worked With
October 10, 2025
Amazing young man, whom I recommend highly to be promoted to upper management. He has ALL the qualities to be given this opportunity. Excellent attitude for your TEAM FORD. to upper management. He has ALL the qualities to be given this opportunity. Excellent attitude for your TEAM FORD. More
by kamashsookdeo7
October 09, 2025
Courteous, Straight forward, and on time. .They worked with me on some other things I will address later. John .They worked with me on some other things I will address later. John More
by engdoutlaw
October 09, 2025
Recall repairs went exactly as planned. Samantha stayed on top of things and kept me updated. Samantha stayed on top of things and kept me updated. More
by HIGBY130
October 09, 2025
Well received, waiting area easly accessible. Display area was somewhat lacking in a variety of new vehicles to peruse. Display area was somewhat lacking in a variety of new vehicles to peruse. More
by Ayesirgood2go
Employees Worked With
October 09, 2025
Stupendous! Stupendous. Very helpful. In and out service. Very informative. Helpful. Kind and courteous. Helped with every question I had for my service needed. Stupendous. Very helpful. In and out service. Very informative. Helpful. Kind and courteous. Helped with every question I had for my service needed. More
by K3nnylazaro
Employees Worked With
Christina Rodriquez
October 08, 2025
This dealership is always professional and has a great service department, lounge and service advisors . service department, lounge and service advisors . More
by VIPCONSULTSW
Employees Worked With
October 08, 2025
great values respect. well done keep the good work. do what you always do its always great job excellent job keep it up well done keep the good work. do what you always do its always great job excellent job keep it up More
by ram011255ram
October 08, 2025
I had a great experience during my visit to Sunrise Ford, thanks to Christina Klosset. From the moment I arrived, she was professional, friendly, and incredibly helpful. thanks to Christina Klosset. From the moment I arrived, she was professional, friendly, and incredibly helpful. More
by MARIETTEQUINTERO
Employees Worked With
