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Sunrise Ford
Fort Pierce, FL
1,841 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,841 reviews
November 23, 2025
I came to Ford with an EVAP issue no one else could seem to find, Christina said they ran test and the issue was in the break line. Well I'm still having that same issue. And for 900 bucks?! Very disappoint to find, Christina said they ran test and the issue was in the break line. Well I'm still having that same issue. And for 900 bucks?! Very disappointed! And i thought Ford would know their own product. Nope! Over 900 bucks wasted. More
by leg.alberryz
Verified CustomerEmployees Worked With
November 22, 2025
Wonderful! Super happy to have my truck back in good condition and quickly back to us! Super happy to have my truck back in good condition and quickly back to us! More
by Mzvargas1
November 22, 2025
All the necessary repair was not made. Documents were not provided together with the key. I need to spend hours in the service to fix everything what suppose to be fixed. Car was not clean Documents were not provided together with the key. I need to spend hours in the service to fix everything what suppose to be fixed. Car was not clean. Price was raised unexpected by the adjustments which were not presented when customer picked up the car. Not professional. More
by KAZAERIK
November 22, 2025
They wont stop soliciting me now. Its xxxxxxxx. Im getting texts and calls and emails multiple times per day and it won't stop. When my truck was there I couldnt get a call back Its xxxxxxxx. Im getting texts and calls and emails multiple times per day and it won't stop. When my truck was there I couldnt get a call back but now im top of their list. Just got another one. Its Saturday. F*xx. Off. More
by iomarine
Employees Worked With
November 22, 2025
Always takes care of my needs. And makes it easier scheduling my appointments to fit my time line. And makes it easier scheduling my appointments to fit my time line. More
by SCUBAD63
November 22, 2025
The young lady who helped me was polite, professional and courteous. I always have a wonderful experience with Sunrise Ford, more than any other dealership I've been to courteous. I always have a wonderful experience with Sunrise Ford, more than any other dealership I've been to More
by DGLloyd
Employees Worked With
5
November 22, 2025
Very fair on issues I had and there being cover under warranty. After several days of driving repairs seem to have resolved issues I was having . warranty. After several days of driving repairs seem to have resolved issues I was having . More
by NMAFFEI610
Employees Worked With
Basil renier
November 22, 2025
You think you’re good till you find out you were scammed. Promise was broken and request were denied. Still waiting on refund and tags for South Carolina. Promise was broken and request were denied. Still waiting on refund and tags for South Carolina. More
by GCESSOR599
Employees Worked With
November 21, 2025
Super good, knowledgeable and quick, amazing service. brought my vehicle into the service department for a routine oil change, and the whole experience was excellent from start to finish. brought my vehicle into the service department for a routine oil change, and the whole experience was excellent from start to finish. More
by Joaquinrtaveras
November 21, 2025
David was amazing on my visit to sunrise Ford. David listened to my concerns and addressed it all 15 stars David listened to my concerns and addressed it all 15 stars More
by Cvela3619
