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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,627 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,627 reviews

September 08, 2025

David was awesome! Loaner car was a disappointment, though! Loaner agent was also great. The service guys are awesome. More

by Daphine
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Recommend Dealer
Yes
Employees Worked With
David
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September 07, 2025

I don't think you get your money's worth when coming in for the works package. Are you supposed to have PSI checked since they are supposed to rotate your tires? All of the PSI in my tires were different a More

by dananardello23
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Recommend Dealer
No
Employees Worked With
NA
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September 07, 2025

Dara was an exceptional salesperson exhiting compassion and professionalism. Her approach is straightforward and honest. Very refreshing and surprising in a car transaction. More

by JZZ9375
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Recommend Dealer
Yes
Employees Worked With
Dara, sales associate, Christian, Sales Manager, and Harold in Finance
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September 06, 2025

Bought a big car expecting its size and nameplate might be visible to the service department More

by KENBERRYHAWAII
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Recommend Dealer
No
Employees Worked With
Big turnover, no wonder
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September 04, 2025

Everyone I came in contact with were attentive, kind and helpful. I received calls from Christina informing me of questions I may have had. Christina arranged a Uber to take me back to my location and an U More

by missginger.va
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Recommend Dealer
Yes
Employees Worked With
Christina Klosel
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September 03, 2025

Very clean, well organized, and friendly! 7 word, eight words, nine word, etc, etc,, etc. Is that 15 yet? More

by quyck1
Recommend Dealer
Yes
Employees Worked With
Trevor
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September 03, 2025

I was an out of town buyer. Negotiated everything over the phone. Monique was a great sales consultant and made it smooth. More

by bartmailbox1
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Recommend Dealer
Yes
Employees Worked With
Monique
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September 03, 2025

Great Staff! Professionalism at its best! All my needs were let with price, payments, service and most of all choice of vehicle! Couldn't be more satisfied. Thank More

by chefpicante1
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Recommend Dealer
Yes
Employees Worked With
David Brown, And Ms Amber! What a Great service and professionalism! Help me with EVERYTHING!
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September 03, 2025

Prompt service, decent pricing, courteous and friendly service representative, they have always taken good care of my vehicle. I will remain a Ford customer. More

by SHIRLEY.GROMADSKI
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Workmanship
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Recommend Dealer
Yes
Employees Worked With
Trevor Hamond
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September 03, 2025

For me, this was a very easy experience, I saw everything I wanted online made the appointment test drove the SUV and in less than two hours I was out of there with my car. I was very impressed with the serv More

by lillyleon727
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Purchase Time
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Recommend Dealer
Yes
Employees Worked With
Ryan
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