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Suburban Ford of Sterling Heights

Sterling Heights, MI

4.4
2,041 Reviews
Welcome to The Suburban Collection. On behalf of our staff, thank you for visiting our website and giving us an opportunity to serve you online. Our commitment to perfection is exceeded only by our commitment to offer you the highest levels of guest satisfaction. Our professional and well-trained staff is ready to assist you with your automotive needs. The Suburban Collection strives hard to make sure each and every one of our guests feels completely satisfied.
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40333 Van Dyke Avenue

Sterling Heights, MI

48313

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Showing 2,041 reviews

March 02, 2022

This may turn into a lengthy review, so the summary is Suburban Ford of Sterling Heights tried to con me out of $3,500 which they were unsuccessful but they did manage to swindle me out of $155. It sta More

by SC
Recommend Dealer
No
Employees Worked With
Steve Movsesian
1.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 09, 2022 -

SC responded

Deleted

Mar 09, 2022 -

SC responded

UPDATE: I was contacted by Suburban who is listed as a General Manager on their website. He offered to have the vehicle protections re-applied as I doubted they were placed on the vehicle. After finding out they use Permaplate, I decided to check out what that was. I contacted a couple companies who detail cars and install paint protection, their responses were basically Turtle Wax at best, gimmick at worst. I declined to have the products re-applied as they are just junk products. I consider this aspect resolved but am still shocked and appalled they tried to charge $3,500 for this product. I was also reimbursed $155 for over charge of doc fees. They initially tried to say they were mandated to charge $230 but acknowledged that Michigan does not require dealers to charge a doc fee. They said they are required to charge every one the same fee. I was unable to confirm that with the state, but there are multiple solutions. They could simply not charge a fee. They could charge everyone $75. They could deduct it off the price of the vehicle. The fact is, Ford very clearly has a process for states that require all customers to be charged the same: "In states that permitted more than $75 and also required that all customers be charged the same amount, dealers may charge the Plan customer $75 (AZ-Plan) or $100 (X-Plan) and indicate any additional fees have been paid by Ford Motor Company as part of the AXZD-Plan Program dealer reimbursement on the buyer's order." I was reimbursed the excess fees so I consider this matter resolved. Suburban underwent an ownership change in the past year and it seems to be showing. The sales tactics in dealerships are top down. I have seen at least one other review where a customer was deceived into purchasing $3,000 in protection products. The salesman are not your friends and will lie to you. My salesman even called me Scott, my name is not Scott, in an email. That shows how little they care about you and that there whole small talk is to feel you out and find your weakness. They lied and said this was a customer order who walked. They knew I would object to a 10% increase in price. That's when they smell blood in the water and bring in the closer, aka sales manager, to finish you off. They offer this protection package at half price which is still way too much. The salesman is your friend who is fighting for you, at least that is what they want you to think. Most likely the salesman and manager were game planing how they were going to sell this junk to me while I was test driving the vehicle. They probably even had a laugh at my expense. Once you make it through the good cop bad cop routine, you will go to the real salesman aka the finance man. They will assure you you are in good hands. They won't tell you he is a salesman but the fact is new car sales are just not that big of a profit margin. The profit center and where the dealer's bread is buttered is in the finance room and Suburban is no different. They will try to sell you thousands of dollars of overpriced and unnecessary warranties and service plans. They will not take your first no so you just got to keep saying no. They are optional and you owe them no explanation. They will also try to funnel you into financing with the manufacturer or one of their lenders. They do this because they can finance all these overpriced and useless warranties into your car loan. Get pre-approved with your bank first. I did finance with Suburban's Capital One because the rate was the same and declined all their warranties. Suburban did get me on an optional e-filing fee for $24. They never verbally said it was optional. If you come out of the finance room only being scammed out of $24, you've done all right. I'm going to check with the state of Michigan to see if a e-filing fee is legal. Seems like a double dip of fees. Bottom line, I got the car I wanted at a fair price despite Suburban's lies and attempts to rip me off. The price wasn't great but it wasn't bad. It was straight Z plan price and in hindsight I should have went elsewhere since I could have gotten that price at any Ford dealer. I have purchased three brand new cars in eight years from Suburban and this will be the last. Repeat customers mean nothing to them if they cannot sell you add ons and warranties.

March 01, 2022

Tom MacPherson and his whole team made my daughter’s first car buying experience really special. They treated her with honesty and respect as the intelligent consumer that she is and made the process a More

by kraigbrown
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Joseph Rippolone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dylan Molter, Tom Macpherson
Mar 26, 2022 -

Suburban Ford of Sterling Heights responded

Kraig, we are so happy to hear that Tom and the rest of our team made your daughter's first purchase a positive one. We strive to make every customer feel comfortable and confident when doing business with us. We hope she is enjoying her new ride!

March 01, 2022

Dealership was clean, organized and friendly! Not a normal used car dealership vibe to say the least!!! More

by Tarek.paul25
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brian Lagodna, Terry Lange, London Jacobs, Cheyenne Wroblewski
Mar 26, 2022 -

Suburban Ford of Sterling Heights responded

Tarek, we appreciate you taking the time to comment on our facility. We strive to create a friendly and clean environment for our guests. Have a wonderful day!

March 01, 2022

Brad is a great person with a ton of knowledge about his business and bends over backwards to get you want you want and need More

by greg c
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brad Klein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Alex Apess, Tom Macpherson
Mar 26, 2022 -

Suburban Ford of Sterling Heights responded

We are pleased to know that Brad exceeded you expectations. Thank you for taking the time to share your experience with us, Greg!

February 27, 2022

Suburban took care of all my buying needs,Jeremy was very professional,charming personality and rugged good looks.Ford for life. More

by Sugartoothbdm
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeremy Fussell
Mar 01, 2022 -

Suburban Ford of Sterling Heights responded

We are grateful for your positive feedback regarding Jeremy. Thank you again and have a wonderful day!

February 26, 2022

This guy lied to me when i asked him what the issues were with the truck i bought..misrepresented the condition of the vehicle..which was actually dangerous to drive in its condition. Had to get issues fixed More

by Rob Ward
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Terry Lange, Troy Taylor
Mar 01, 2022 -

Suburban Ford of Sterling Heights responded

Rob, we apologize for the negative experience you had at Suburban Ford of Sterling Heights. We value transparency during the buying process and are disappointed that you feel this was not represented during your visit. Please contact me at your earliest convenience so we can work towards a resolution. GSM - Timothy O'Connor (586)-977-6354 toconnor@suburbancollection.com

Mar 05, 2022 -

Rob Ward responded

It's funny you guys say "contact us for a resolution" .. I've tried a couple of times and left voicemails none of you people ever call back!!! Now unless you guys are willing to give me the rest of the remaining repair money for the vehicle that I had to painstakingly put down to get it on the road to work because you guys lied about its condition..we have nothing to talk about... I'm insulted also by the fact that you guys like to use words like "allegedly" and "sorry YOU feel we misrepresented the vehicle" As if I'm the one here trying to cheat and defraud you guys when it was in fact you guys who cheat and defrauded me....classy... I have left messages you guys definitely have my phone number why not try contacting me now? As I have said before I am definitely not going away as long as this situation exists... I'm not going to sit here and allow you people to fraud and cheat other people on lemon vehicles....

February 11, 2022

Michael Brown is amazing! He really went above and beyond in helping me get my first new car. He made it a really great experience for me! I would definitely recommend him to anyone! More

by Emma N
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Paul Coolman, Michael Brown
Feb 22, 2022 -

Suburban Ford of Sterling Heights responded

Emma, we are thrilled to hear that Michael assisted you in purchasing your first car! We appreciate your kind review and look forward to welcoming you back for your next visit!

February 10, 2022

Very unpleasant and unprofessional. Orderd car 3 months ago, no contact at all. Tried to follow up with sales on few different occasions, no reply. Car must have been sold. More

by NS
Customer Service
Friendliness
Recommend Dealer
No
Employees Worked With
Michele Fournier
Mar 01, 2022 -

Suburban Ford of Sterling Heights responded

We are disappointed that you did not receive the proper communication when trying to purchase a vehicle. Unfortunately, we are unable to identify you based off your username. Please contact GSM, Timothy O'Connor at (586)-977-6354/toconnor@suburbancollection.com so we can resolve any concerns.

February 06, 2022

Had a great experience purchasing a used car through Suburban. It exceeded our expectations in every way. Extremely well-organized, efficient, and customer-focused. London in sales was amazing. Jays More

by andylaurel
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Brian Lagodna, Marcus Martin, London Jacobs, Jayson Rhodes
Feb 08, 2022 -

Suburban Ford of Sterling Heights responded

Thank you for trusting in us Andy!It was our pleasure helping you and your family! Enjoy your new Odyssey!

January 28, 2022

Michael Brown was such an awesome salesman! He was so Michael Brown was such an awesome salesman! He was so patient and explained everything thoroughly! He went above and beyond I really appreciate all More

by valantinaeliaaa
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Michael Brown
Feb 01, 2022 -

Suburban Ford of Sterling Heights responded

We are thrilled to share this with Michael! Thank you for taking the time to share this wonderful review with us and the rest of the community. Congratulations on your new vehicle and we look forward to your next visit.

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