Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
1,085 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 1,085 reviews
Verified Customer
October 30, 2025
Had a good experience at Sorens Ford. Was able to complete the purchase in a reasonable amount of time and am happy with the purchase of my new Ford Escape. Todd and Frank were great to Was able to complete the purchase in a reasonable amount of time and am happy with the purchase of my new Ford Escape. Todd and Frank were great to work with. More
by randallw_2000
October 30, 2025
Great service department. My car was finished on time and given a much needed wash. I have been servicing my family cars at Soerens the past 21 years. Tim and Chris 2 of the My car was finished on time and given a much needed wash. I have been servicing my family cars at Soerens the past 21 years. Tim and Chris 2 of the best tech's in the state. More
by thebrain422
October 30, 2025
Good service and quality work. Very accommodating to work with your schedule for service. Car buying experience was a thumbs up too. Very accommodating to work with your schedule for service. Car buying experience was a thumbs up too. More
by theourys
Employees Worked With
October 29, 2025
They did a terrible job on my front end allinement still not right it still isn't right not right it still isn't right More
by linda.ische
October 28, 2025
I had good service and got in fast new tires and good price.I would recommend them price.I would recommend them More
by Gary
Employees Worked With
October 23, 2025
This was one of the best experiences I have had at an auto dealer. Thanks for the great service!! I will be back. auto dealer. Thanks for the great service!! I will be back. More
by rieve
October 23, 2025
Truly the home of the nice guys! ! My wife liked working with Todd over the phone to let him know what vehicle we were looking for and to set up the test drive. Then Doug helped us wh ! My wife liked working with Todd over the phone to let him know what vehicle we were looking for and to set up the test drive. Then Doug helped us when we arrived at the dealer. He did a great job of getting us through the process quickly without making us feel rushed. This is our fourth car we have bought from Soerens. We really love coming here and will definitely be back!! More
by tgraesing
