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Soerens Ford
Brookfield, WI
773 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 773 reviews
February 27, 2025
Doug Luling exceeded my expectations as a sales person. He was attentive to my needs, clearly and thoroughly explaining everything. He was attentive to my needs, clearly and thoroughly explaining everything. More
by israelthompson
Verified Customer
February 27, 2025
Good information. frendy.on time with appointment..very clean building. Took care of my truck like it was there's frendy.on time with appointment..very clean building. Took care of my truck like it was there's More
by walkerjj22
Employees Worked With
February 22, 2025
Very dissatisfied with no response when phone calls to them are not returned to schedule service. Once, I can understand that maybe the service manager is too busy and I call them the next day and finally them are not returned to schedule service. Once, I can understand that maybe the service manager is too busy and I call them the next day and finally get to the car serviced. But for another issue when I called and left a detailed message to a different service department scheduler within a month and no call back is inexcusable. And this is for a used Ford vehicle under warranty that I recently bought from them. Should be called "poor service department". More
by Steve S.
February 22, 2025
Great idea to text when I arrive at the service area. I didn’t have to wait long for a service rep to assist me. They identified the problem quickly and were able to resolve the issue in less than an h I didn’t have to wait long for a service rep to assist me. They identified the problem quickly and were able to resolve the issue in less than an hour. More
by lucyphillips365
Employees Worked With
February 22, 2025
Entry into service area was quick and easy. Staff was very polite, personable and easy to talk to. Staff was very polite, personable and easy to talk to. More
by scottsr.michael
Employees Worked With
February 21, 2025
John Schulz is the most caring and honest salesman there is! Made the process so easy and stress free is! Made the process so easy and stress free More
by mgemeinhardt
February 20, 2025
A bunch of people that sell and fix and maintain cars and trucks for a lot of money. trucks for a lot of money. More
by etsi
February 20, 2025
They advertised the EV tax credit, but neglected to file it, so now I am out thousands of dollars. Do not trust this dealership! it, so now I am out thousands of dollars. Do not trust this dealership! More
by wood
Employees Worked With
February 18, 2025
Everything went well very. Even delivered my car to my house. I was very pleased. Even delivered my car to my house. I was very pleased. More
by jhemmi78
