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Soerens Ford
Brookfield, WI
801 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 801 reviews
March 23, 2025
Had a great experience again and this is our 4th car from them. Doug was very welcoming and helpful and we will be back for our 5th. them. Doug was very welcoming and helpful and we will be back for our 5th. More
by adrianrobar
Verified Customer
March 22, 2025
Got me in quickly. Done in one hour. And washed my truck before returning it. Done in one hour. And washed my truck before returning it. More
by j.duncan.johnson
Employees Worked With
March 22, 2025
First time they came and picked up my vehicle, they called an hour later to tell me that they did not have all the parts for the service we agreed on. About two weeks later they came and picked up agai called an hour later to tell me that they did not have all the parts for the service we agreed on. About two weeks later they came and picked up again and all was good this time. More
by paul@bct-us.com
March 21, 2025
Spencer was great but the Service Manager who gave me my quote was not. I was quoted $8338 before tax to fix a rough idle and small oil leak. This is not the honest pricing I would have expected from Soer quote was not. I was quoted $8338 before tax to fix a rough idle and small oil leak. This is not the honest pricing I would have expected from Soerens Ford and I will NEVER return. More
by Kory Vanderboom
Employees Worked With
March 21, 2025
Spencer was great to work with. He kept us updated, the team was thorough and got us back on the road. He kept us updated, the team was thorough and got us back on the road. More
by Lmems
March 21, 2025
Purchased my ford here and have had great service ever since. I would certainly bring my vehicle i again. since. I would certainly bring my vehicle i again. More
by ernst_cheryl167
Employees Worked With
March 21, 2025
They were extremely nice and helpful. They stand by their vehicles. We were impressed by their ability to handle our needs with professional care. They stand by their vehicles. We were impressed by their ability to handle our needs with professional care. More
by Frank
Employees Worked With
Matt salesperson and the service department
