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Soerens Ford
Brookfield, WI
817 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 817 reviews
April 19, 2025
Frank was very knowledgeable about the f-150. He tried very hard to find us a 2024 with the options we wanted. There were not many left with what we wanted, so we bought the 2025 Frank was very He tried very hard to find us a 2024 with the options we wanted. There were not many left with what we wanted, so we bought the 2025 Frank was very friendly and courteous. He kept in contact with us every step of the way When we picked up our vehicle, Frank went through all of the features throughly, so when we left the dealer, I felt confident in driving my new vehicle I had ordered some Ford accessories online, but ordered the wrong ones. Frank went with me to the parts department and made sure the right ones were ordered. More
by MIKEYHEIKK
Verified CustomerEmployees Worked With
April 17, 2025
I really appreciate having my car picked up and dropped off. Plus it was wonderful to be reminded of my Ford points so it was free. My car handled so much better after my visit. off. Plus it was wonderful to be reminded of my Ford points so it was free. My car handled so much better after my visit. More
by donnajsquires
April 17, 2025
Service writers are helpful but brief in the niceseties. Straight to the point, not necessarily wanting additional questions. Straight to the point, not necessarily wanting additional questions. More
by Mm
Employees Worked With
April 16, 2025
Did not know their products, and when they ordered incompatible parts, they not only made it my problem, but sent a condescending email. I walked away unhappy, never to return. But I am spreading the incompatible parts, they not only made it my problem, but sent a condescending email. I walked away unhappy, never to return. But I am spreading the word More
by rprost
Employees Worked With
Several
April 14, 2025
Spencer was fabulous! ! He saved me from being stuck on the road somewhere. He got me in immediately even though it was near closing. ! He saved me from being stuck on the road somewhere. He got me in immediately even though it was near closing. More
by darlenebeck1310
April 14, 2025
Vehicle was taken in for appointment at the proper time as all work was completed in a timely and efficient manner as all work was completed in a timely and efficient manner More
by Tom60
April 14, 2025
My service manager was not the friendliest, Lindon. I had to bring back my car because one of my windshield wipers was missing from the driver side. They did fix it, but I had to ask the service depar I had to bring back my car because one of my windshield wipers was missing from the driver side. They did fix it, but I had to ask the service department manager if he would give me a free oil change. He was very nice. He said he would take good care of me the next time I come in. More
by mweber67
April 12, 2025
I don't like essays. That why I keep trying to submit my ratings to you. That why I keep trying to submit my ratings to you. More
by Mrviers
Employees Worked With
April 10, 2025
Amazing, care-free, experience. Frank and Anthony were great guys to work with. I'll definitely be back and will recommend Soeren's to family and friends. Frank and Anthony were great guys to work with. I'll definitely be back and will recommend Soeren's to family and friends. More
by JOHN.HEIBLER
April 09, 2025
I have always been pleased with the service at Soerens Ford , that is why I come back. Ford , that is why I come back. More
by churchpatricia
Employees Worked With
