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Secor Subaru

New London, CT

4.7
1,944 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,944 reviews

March 24, 2025

Everything went well and completed on time, which was important as I was waiting for my car. More

by GUYRSCRIBNER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 25, 2025 -

Secor Subaru responded

So happy to hear that! Thanks for the amazing review! - Secor Subaru

March 24, 2025

This is my second car I got at Secor very happy doing that great dealership to deal with More

by cacgoldstar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 25, 2025 -

Secor Subaru responded

Thanks for the stellar rating! We're glad you had a great experience! - Secor Subaru

March 22, 2025

Kyle , service provider, was great! Kept me well informed and coordinated with insurance company. Will return! More

by Deenalfmail
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 25, 2025 -

Secor Subaru responded

We're delighted to hear that Kyle provided excellent service and kept you informed throughout the process at Secor Subaru. Thank you for choosing us, and we look forward to seeing you again!

March 17, 2025

Excelent dealership for maintaining your car. The service dept works well with their customers, they answered questions, review maintenance results and provide options. More

by MARIA.MOULTHROP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Eggert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Don Culley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Nutt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 18, 2025 -

Secor Subaru responded

Maria, thank you for highlighting your excellent service experience at Secor Subaru! We're glad our team could assist with your maintenance needs and provide clear options. We appreciate your support!

March 14, 2025

Secor is very organized. The employees are friendly and very knowledgeable. They make purchasing a car an enjoyable experience. More

by Pkfarrell8
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman
Mar 17, 2025 -

Secor Subaru responded

Thank you for sharing your positive experience with Secor Subaru! We're delighted to hear that our team made the car-buying process enjoyable and seamless. We appreciate your support!

March 10, 2025

Friendly and helpful, but review your documents carefully. An erroneous fee for the vin etch contractor appeared on our invoice. More

by Tom Lyme
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shane Wildes
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 18, 2025 -

Secor Subaru responded

Tom, thank you for your feedback. We're glad to hear our team provided friendly & helpful service during your visit. We apologize for the oversight with the invoice and appreciate you bringing it to our attention. Please reach out if there's anything else we can assist with! - The Secor Subaru Team

March 07, 2025

Great dealer. ..I do miss the donuts in the lounge....service department was most excellent. More

by BK_ESTEP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 10, 2025 -

Secor Subaru responded

Thank you for being a Secor Subaru customer! We appreciate your feedback and look forward to seeing you at your next visit!

March 06, 2025

I’m very comfortable going to this dealership to purchase a vehicle. My salesperson Dan Mirles showed me the vehicle in which I was interested and handed me the keys for a test drive. The price per CarFax wa More

by Gary Lehner
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman
Mar 06, 2025 -

Secor Subaru responded

Gary, thank you for sharing your detailed experience with Dan and the team at Secor Subaru! We're delighted to know that our transparency and dedication have earned your trust. We look forward to continuing to serve you in the future!

March 06, 2025

Very friendly and knowledgeable. Will continue to use this dealership . I loved my salesperson Jess. More

by bigred5521
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jessica Martin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 07, 2025 -

Secor Subaru responded

We truly appreciate your support—thank you for the five stars! – Secor Subaru

March 03, 2025

It was ok but would have liked someone to go over features of vehicle a little more. Also the A light with exclamation point came on very first day we purchased. Thanks to Mr Secor they did take l More

by User
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tayler Mortimer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shane
Mar 18, 2025 -

Secor Subaru responded

Thank you for sharing your feedback with us at Secor Subaru. We're glad to hear that John provided great service, though we apologize for any inconvenience regarding the vehicle features and follow-up repairs. Please reach out when you're ready so we can make sure these get taken care of!