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Secor Subaru

New London, CT

4.7
2,003 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray at Secor Subaru

Kaitlyn Gray

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

June 10, 2026

This was the second time we purchased a vehicle from Secor Subaru. Although things didn't go as smoothly as the first time, Sales Manager Gary Cooper immediately addressed our concerns and resolved them More
by Bob Z.

Employees Worked With

Gary Cooper
5.0
This rating includes all reviews, with more weight given to recent reviews.

June 04, 2026

Loved it love the car loved my car dealer chap thanks again chap you’ll hear from me soon More
by Barber_g

Employees Worked With

Charles Hanley

April 27, 2026

DO NOT BUY A CAR HERE! !!!! Bought a used car that I assume was a trade in. Because it wasn't a Subaru. Sales person told me they JUST got it. So I assume they didn't do th More
by n

Employees Worked With

Wayne Carpenter
1.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (97 Vehicles)

used 2020 Ford Escape car, priced at $16,761
2020 Ford Escape
used
Magnetic Metallic exterior
Automatic
All-wheel Drive
used 2022 Hyundai Tucson car, priced at $21,823
2022 Hyundai Tucson
used
Phantom Black exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $46,532
2026 Subaru Outback
new
Deep Emerald Green Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $38,438
2026 Subaru Outback
new
Crystal Black Silica exterior
Automatic
All-wheel Drive
new 2026 Subaru Impreza car, priced at $27,555
2026 Subaru Impreza
new
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Ascent car, priced at $52,441
2026 Subaru Ascent
new
Crimson Red Pearl exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320