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Secor Subaru

New London, CT

4.7
1,944 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,944 reviews

April 03, 2025

Service representative was rude when I was explaining an issue with my vehicle. Noise was hard to explain and she was not very helpful. She looked at me like I was crazy. I usually have good experience wh More

by Rugg_lau
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 04, 2025 -

Secor Subaru responded

Thank you for the review. I'm sorry to hear that these experiences have caused you & your husband to question your confidence in our team. Your feedback is appreciated and will be addressed internally so we can take steps to improve our service & processes moving forward. If you have any additional questions or concerns you'd like to discuss, please feel free to contact me directly. Thanks again, Shawn Murray - Service Manager - smurray@secorauto.com

April 03, 2025

Clean super efficient pleasant and a sense of humor! Experienced and very knowledgeable salesman Dan Mirles. Everything went smoothly. Thank you More

by Harry
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 04, 2025 -

Secor Subaru responded

Harry, we're delighted to hear that Dan and the Secor Subaru team made your experience smooth and enjoyable! Thanks for sharing your positive feedback with us.

April 01, 2025

Been waiting almost two weeks for a $3500 check no seems to know where it is More

by cacgoldstar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
David Pricone
3.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2025 -

Secor Subaru responded

We're sorry to see the low rating. We strive for a five-star experience for our customers and regret that wasn't the case this time. Please reach out at your earliest convenience to address this and find a resolution. Thank you, Paul Holden - General Manager - (860) 442-3232

March 31, 2025

I love Secor Subaru. This is my third Subaru Forester, second from Secor. There is a big difference between dealerships. Secor is top notch all the way around. Sales, fin More

by DeejayDebi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2025 -

Secor Subaru responded

DeejayDebi, thank you for your loyalty and kind words about Secor Subaru! We're delighted to hear that Dave and the rest of our team made your experience stress-free. Enjoy your new Forester!

March 30, 2025

Easy to work with. Good selection of cars. Got me just what I needed Promp delivery. More

by Jane
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 31, 2025 -

Secor Subaru responded

Thank you for trusting Secor Subaru with your business, Jane! We hope we have the opportunity to work with you again in the future!

March 30, 2025

Kaitlyn’s excellent service is a large factor in my customer satisfaction! Always pleased with every service appointment. More

by SBRASEL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2025 -

Secor Subaru responded

We're delighted to hear that Kaitlyn's service has made such a positive impact on your experience at Secor Subaru. Thank you for sharing this wonderful feedback!

March 28, 2025

Took my 18 crosstrek in for recall repair. Prompt scheduling, responsive and professional staff, clean facility, etc. Not only did they promptly perform the recall repairs they put my car thro More

by Christianjgray99
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joycelyn Mata
1.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Nutt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 28, 2025 -

Secor Subaru responded

Christian, we're delighted to hear that our team at Secor Subaru exceeded your expectations with prompt service and extra touches like the car wash. Thank you for choosing us for your Crosstrek's recall repair, and we look forward to assisting you with future maintenance!

March 28, 2025

Secor took our vehicle kind of last minute, which we greatly appreciated. They are always easy to work with! More

by HILTLM
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Anastacia Rebell
Mar 31, 2025 -

Secor Subaru responded

We're delighted to hear that our Secor Subaru team could accommodate your vehicle on short notice and make the process easy for you. Thank you for choosing us, and we look forward to assisting you again in the future!

March 27, 2025

At least 15 words, at least 15 words, atleast 15 words, at leasr 15 words More

by wcomrie
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Charlie Secor
Mar 28, 2025 -

Secor Subaru responded

We appreciate your rating and look forward to seeing you again. Thank you! - Secor Subaru

March 27, 2025

This is my second car I bought at Secor very happy with new car today More

by cacgoldstar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 28, 2025 -

Secor Subaru responded

A huge thank you for your amazing rating! We’ll be here whenever you need us again! - Secor Subaru