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Premier Subaru

Branford, CT

4.8
3,052 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,052 reviews

January 11, 2023

Working with Dmitriy was filled with a sense of ease. He is knowledgeable, kind and has a fun personality. I never felt pressured and he helped me navigate buying my Forester seamlessly. I love my ne More

by Rhonda.enea
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 18, 2023 -

Premier Subaru responded

Rhonda.enea, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru!

January 10, 2023

We just purchased a 2023 Subaru Outback. Our experience was excellent. This is the second time we have purchased an Outback from Premier Subaru, trading in our purchase of 6 years ago. Dm More

by bpropen
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Jan 18, 2023 -

Premier Subaru responded

Bpropen, we're glad you had such a wonderful experience with us! We hope to be of service to you again in the future. Best wishes, Premier Subaru

January 08, 2023

Ralph knew about the car (WRX) we wanted. We had questions and he gave us the insight. He was calm, not pushy, walked us through our options. He was sympathetic, understanding, trustworthy, a More

by GlitterGlidden
Recommend Dealer
Yes
Employees Worked With
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Jan 11, 2023 -

Premier Subaru responded

Thank you @GlitterGlidden for your Five Star Review of Ralph and the Premier Subaru Team. Congratulations on your new WRX and thank you for your business.

January 07, 2023

They are not transparent about prices and will price gouge you. Get your car serviced somewhere else. More

by Ruby Subaru
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Maegan Collazo
Jan 11, 2023 -

Premier Subaru responded

Dear @ RubySubaru - your review is quite unfair. When you bring your car in for service - you sign a work order in which each charge it outlined. If your vehicle does require additional work or service items - we advise you (we even text our customers). All of our maintenance services are outlined in a menu and available for customers to take. We post all of these prices on more than 6 digital boards throughout our service department. Our company accepts all competitors' coupons too and, provides customers that are members of the AAA, Costco, Military Vets, Senior Citizens and many other with discounts too. A review like this is disappointing as, we work hard to ensure clarity with all of our customers - and, with very little price changes in the last 3 years - in the face of record inflation - we hardly "gouge". If you want to discuss this - we are happy to do that. Please reach out to our general manager so that he can pull your exact information. If not, best wishes in the future.

January 06, 2023

It was a great experience Dimitri my sales person was excellent. Premieres gave me a fair price for my trade-in. Everyone was helpful and very nice. More

by Gpperna
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 18, 2023 -

Premier Subaru responded

Gpperna, we are glad we could help!

January 06, 2023

Dimitry was great to work with and he helped a lot through out the process ! Excellent customer service More

by Martinezjessica904
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Jan 11, 2023 -

Premier Subaru responded

Thank you @Jessica for your Five Star Review of Dmitriy and the Premier Subaru Team. Congratulations on your new car.

January 06, 2023

I never knew that buying a car could be so much fun! Taylor went there extra mile and the entire team was friendly and professional. More

by Emily
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andi
Jan 18, 2023 -

Premier Subaru responded

Hi Emily! We're so happy we were able to help you out!

January 04, 2023

If I can give a negative start I would! I am not sure if the salesman received the appropriate training, there was a major lack of communication on every single part of the transaction. He More

by NL
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 06, 2023 -

Premier Subaru responded

@NL - Thank you for your review and, we are very sorry for your issue. We don't typically ever get reviews like this and take this very seriously. David Jones, our Sales Manager, will be in touch with you to discuss this matter and resolve any concerns you may have. We truly appreciate your repeat business and want you to be happy.

January 03, 2023

Ralph was honest, knowledgeable, trustworthy, and very likeable. I would buy a car from him again in a heartbeat, and I recommend him highly! Jack in financing department was also great to work with and s More

by Smackinnel
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 06, 2023 -

Premier Subaru responded

@Smackinnel - Thank you for your comments about @RalphRuiz and @JackBasciano. We appreciate your business and your confidence in our organization.

January 02, 2023

Absolutely NO sales pressure and each person, especially Taylor, was extremely knowledgeable & helpful on each part of the process. More

by jaymac
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Jan 06, 2023 -

Premier Subaru responded

Thank you @JAYMAC for your confidence in our company and for the business you do with the Premier Subaru famly.

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