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Premier Subaru
Branford, CT
3,052 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE!
Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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Showing 3,052 reviews
May 02, 2023
This was the second dealership that refused to work on my vehicle The battery kept going dead because I had had a trailer hitch put on it The other dealership says if you take all that stuff out will diagnos vehicle The battery kept going dead because I had had a trailer hitch put on it The other dealership says if you take all that stuff out will diagnose it for you and I was told you have to come up with some money so if we find out you caused the problem with your aftermarket hitch we can charge if it's Subaru's fault we won't charge you so I didn't have much choice so so long story short after 7 days they told me it was a bad battery and they had to order a bigger battery tray because the new battery the putting in has more capacity now they never told me what was wrong but they still charged me $700 That's the bill I had to pay before I can get my car even though they warranty the battery they still charged me 4 hours labor for what I don't know when they had it for 7 days so I don't understand I even called the factory open the case and they said oh well and what really makes me mad is that I've been an automotive technician retire now for 50 years and believe me I worked at a lot of dealerships and they pull the stuff all the time More
by mike591956
Employees Worked With
May 02, 2023
Everyone is always very good and kind to us, we are senior citizens and they make us feel like family. They make sure we understand the needs of our car to keep it in good running condition. We have be senior citizens and they make us feel like family. They make sure we understand the needs of our car to keep it in good running condition. We have been going since we purchased our vehicle in 2017. More
by sintayjl
Employees Worked With
Sorry, forgot name
May 02, 2023
Good dealership they look for a way so you to be comfortable thanks Matt love my car comfortable thanks Matt love my car More
by Luisito1483
Employees Worked With
May 02, 2023
I have been with them since 1986. They are good to deal with and always follow through with what they say. They take their relationship with the customer seriously. I also like th They are good to deal with and always follow through with what they say. They take their relationship with the customer seriously. I also like their community involvement seriously. And their service Dept is top notch. More
by cmirabbi
April 30, 2023
Great experience from the first phone call with Eleanor to working with Matt in Sales to Jack in the business dept. Highly recommend the dealership. We got a car in 2.5 weeks!! to working with Matt in Sales to Jack in the business dept. Highly recommend the dealership. We got a car in 2.5 weeks!! More
by tomatotwist
April 28, 2023
Cristal and the manager at Premier Subaru we so helpful in all aspects of helping get things taken care of with our car. Thanks so much!! in all aspects of helping get things taken care of with our car. Thanks so much!! More
by rebeccacharron
April 28, 2023
Sal was very helpful and patient with me. Juan was very detailed and explained everything. Jessica took her time explaining all the electronics. thanks Juan was very detailed and explained everything. Jessica took her time explaining all the electronics. thanks More
by Barbarama56
Employees Worked With
Sal Bernacchi, Juan Peguero
April 27, 2023
I am a return buyer to Premier Subaru. My overall impression is of courteous, efficient service. Sales representative Matt Keeney guided me through the evaluation and choice of a new Subar My overall impression is of courteous, efficient service. Sales representative Matt Keeney guided me through the evaluation and choice of a new Subaru. He put me and my son at ease, and his manner throughout the process was affable and low pressure. He displayed genuine concern when difficult personal circumstances arose during our car evaluation. I highly recommend him. Once we made our decision about the car purchase, Premier was quite efficient and no nonsense in the processing. Of course, as with any purchase, it is wise to be a well-informed consumer. Doing the legwork of research on pricing, options, and add-ons and being willing to negotiate is key to a satisfactory car buying experience. More
by Asher
April 26, 2023
Excellent customer service all a round! ! The entire process went smoothly from start to finish!! ! The entire process went smoothly from start to finish!! More
by Sean50
April 26, 2023
I walked in for an appointment with Megan who greeted me with a smile and lead myself and my daughter and son in law to her desk. We then viewed the inventory and then took a test drive in the Subaru Forest with a smile and lead myself and my daughter and son in law to her desk. We then viewed the inventory and then took a test drive in the Subaru Forester Touring. I LOVED the car! I was able to take my Forester home that same day!! Great service and everyone in the showroom was VERY pleasant. This is my second Forester and will always return to have my vehicle serviced, like I did in the past! More
by Mimi
