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Premier Subaru

Branford, CT

4.8
3,031 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,031 reviews

May 15, 2023

Attentive staff, efficient, extremely friendly and quick transaction with the finance manager... I will recommend this dealership to all my friends and family... More

by Andi Vilches
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rachael Kudej
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jake Guercia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rick Marino, David Jones, Juan Peguero
May 14, 2023

We had a great experience at Premier Subaru in Branford. Our salesman Matt walked us through the process step by step making it an easy buying experience. We love our new Subaru. We highly recommend this de More

by Barbara
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Juan Peguero
May 11, 2023

Cristal continues to take excellent care of my legacy. She is just the BEST!!! And the service is good too!!! More

by artkatz
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Cristal Bello
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andi Vilches
May 09, 2023

Very friendly and professional dealership. So excited about my new outback! Thanks Matt and Premier Subaru! More

by Lauramtaber
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 08, 2023

Service was outstanding - professional, friendly and reasonable cost. The servicing is visible from the waiting area and wow is it clean - like a clean-room facility. And, the waiting area is comfortabl More

by John
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Nick Koumoutseas
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 07, 2023

I just picked up my car from Premier, that was in for a big engine repair, and was super pleased with the whole experience. My service advisor, Maegan Collazo, was friendly, thorough, and diligent in deali More

by Sal Paolillo
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Phylann Perrotti
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Galaz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Maegan Collazo
May 05, 2023

This was our first purchase from Premier Subaru. It was the best Experience we ever had in purchasing a car. Sal was polite and professional and so was Rodney. Andi explained our car's features whic More

by Bob P.
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sal Bernacchi
May 04, 2023

Ralph Ruiz and the staff at Premier Suburu were wonderful to work with. Ralf was efficient, knowledgeable and friendly. Everything was explained well. They made buying a car an easy process. More

by lsvasquez
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 03, 2023

I have been with Premier Subaru from 2002. This was my third Subaru purchased from them. Over all those years it's been a pleasure doing business with both sales and service department folks. More

by tsolak.amatuni
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Juan Peguero
May 02, 2023

This was the second dealership that refused to work on my vehicle The battery kept going dead because I had had a trailer hitch put on it The other dealership says if you take all that stuff out will diagnos More

by mike591956
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 02, 2023 -

Premier Subaru responded

Mr. Raio/ Our dealership did not refuse to work on your car - as you represented the first one did. Our dealership advised you that you had made aftermarket installations to your vehicle - and, if the problem you were bringing it in for was related to those aftermarket installations that you would be responsible for the cost of the diagnosis and the repair. You agreed to all of this. We provided you with a loaner vehicle and, commenced to do the electrical draw tests to understand the problem that your vehicle was having. Ultimately, the draw was connection to the "trailer brake" that was installed in this vehicle - a part clearly not recommended by Subaru of America. We resolved this problem for you. We appreciate that you were a technician for 50 years - but, as we discussed with you, the brand that you worked for was no different than Subaru. There is simply no warranty on issues arising from the installation of an aftermarket part. The charges you were responsible for were the diagnosis and removal charges that were not a matter of warranty. We did warranty what we could for you that we believed was not a related item. Above all else- it is disappointing that you came to our store seeking help. While you are an experienced technician, it was something that you were not able to determine and you sought out our assistance. We did assist you and, did the best we could. We provided you with a loaner vehicle and identified the problem with your vehicle. When we spoke, it was clear that you are somewhat jaded about service departments - arising from your own personal work experience. It is disappointing that you project that on us - the only Subaru dealership that did assist you and ultimately resolved your issue. You do need to take responsibility for the fact that you installed these aftermarket parts with the deep understanding that the warranty would not cover those areas once the installation was made.

May 02, 2023 -

mike591956 responded

So What did you fix? You said it was a bad battery.The trailer brake has been disconnected when I returned from Vt with trailer and that was the summer of 2022. Its funny that the repair was a bigger battery with more amp Hours,The same repair going back to 2015 ....

May 02, 2023 -

Premier Subaru responded

Mr. Raio/ We provided you with a service repair order that identified the problem and the correction. You are welcome to talk to our owner, once again, with any questions or concerns that you have. He made himself available to you when you left the car for diagnosis, and, when you picked it up. Best wishes.

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