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Premier Subaru

Branford, CT

Overview
Employees
Reviews
Vehicles
4.8
2,963 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 2,963 reviews

January 12, 2024

Exceptional customer service from start to finish. I highly recommend this dealership — and Matt Keeney as a sales consultant — to anyone looking to buy a new car. The buying process was seamless and More

by Elizabeth
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 02, 2024 -

Premier Subaru responded

Hi Elizabeth, we really appreciate your great feedback! We hope to be of service to you again! Take care!

Helpful
January 05, 2024

Great experience with Matt and Premier Subaru. i am enjoying my new subaru crosstrek. Tim did a great job at explaining all of the features and tech in the vehicle. Much appreciated! More

by athane
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 02, 2024 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Safe travels!

Helpful
January 04, 2024

I have been going there with my 2016 Subaru since I bought it there. They are, first of all, couteous, always keeping you updated on the repairs . I highly recommend them. I trust them & it is well More

by Joanieb1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Cristian Ortiz
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Mar 02, 2024 -

Premier Subaru responded

Hi, we really appreciate your great feedback! We want all our customers to feel this way when leaving our dealership!

Helpful
January 02, 2024

I bought my 2015 Crosstrek from this dealership. It has never seen serviced anywhere else. Twice, including today, I was assisted by Cristal of the service department with a problem that was cover More

by jkainsworth
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Cristal Bello
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 02, 2024 -

Premier Subaru responded

Hi, we are very happy we could provide you with a positive experience! We hope you continue to choose us for all your automotive needs! Take care!

Helpful
December 31, 2023

The deal went smooth no pressure to get anything you did not want the sales person was nice ! More

by marksoleck
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
4.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : JJessica Venditto
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Jan 03, 2024 -

Premier Subaru responded

We appreciate your positive review about your recent experience with us! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Helpful
December 21, 2023

I've bought many Subaru's from Premier Subaru and sent family and friends as well. Premier Subaru is a model for which all dealers should strive to achieve. Best car dealership I've ever experienced More

by michael.mcintyre
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Maegan Collazo
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Dec 24, 2023 -

Premier Subaru responded

Michael.mcintyre, thank you for your kind words and this wonderful review! Thanks again for taking the time to leave us this information about your recent visit. Take care!

Helpful
December 20, 2023

my first experience, buying a car from these fantastic individuals! Matt greeted me with warmth and positivity. Very calm, handle the situation very well, Parker, the sales manager as well greeted me with More

by glennnazarian
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jake Guercia
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 02, 2024 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

Helpful
December 20, 2023

Always very professional when you deal with anyone there. . Always know what to expect. They always have a loner available if you don’t want to wait.. More

by Nemo
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dominic Santoli
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Mar 02, 2024 -

Premier Subaru responded

Hi Nemo, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

Helpful
December 17, 2023

WORST experience ever, past customer of 8 cars. NO Accommodations for handicap equipment needed to drive!!! More

by Bradford
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Tim Harris
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bob Alvine
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Dec 17, 2023 -

Bradford responded

No thank you! I need a left foot gas pedal installed in the new vehicle and since we were RUSHED to get the new car, my husband is unable to drive the new vehicle. We have an appointment for installation of the pedal, but not until the new year! Premier Subaru really had no worries that my husband is unable to drive during this time until our appointment. Just to make a 2023 quota!! I don’t believe a word they say and absolutely not what they promised! Money hungry !! No compassion for people with disabilities! So in the end I will drive my husband around because of no pedal. Premier Subaru said that they would take new vehicle to the appointment to install pedal, but because of being rushed for a Quota never happened, so they have screwed us !! I will tell everyone I know NOT to go to that dealership!!

Dec 18, 2023 -

Bradford responded

Sorry R Alvin’s is worthless!! Unless you have a vehicle to use with a left foot gas pedal while we wait for our appointment to get our pedal installed then we will talk!! Now we don’t have a vehicle equipped with pedal and have to go pick up our son from college out of state! Nice job Premier for AGAIN rushing us to pick up new vehicle!! I am only writing you one issue we dealt with in this whole mess! I could write a book of everything that happened with our original purchase of a 2023 Ascent! WIND NOISE !! Now we have a 2024 Ascent that we were rushed to get and pedal not installed and spent more $ than we wanted! We were screwed over!!! AND AGAIN We were told need to pick up new 2024 for 2023 ! Why??? I will tell you to make Premier look good! Nice try I will keep saying stay away from Premier!!!

Helpful
December 14, 2023

Excellent customer service. received fair trade in values for our two cars and happy with our new one More

by jojo12359
Recommend Dealer
Yes
Employees Worked With
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Dec 18, 2023 -

Premier Subaru responded

Hello, thanks for your great review, and for giving our dealership such a high star rating! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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