Hyundai of Kennesaw

From the receptionist, to our salesman ( LEE ) to the service dept. Mr. Steve Payne and Mr. Drew Michaels my family is in full agreement, we made a very wise choice with Cherokee Hyundai. Glenn and Marya service dept. Mr. Steve Payne and Mr. Drew Michaels my family is in full agreement, we made a very wise choice with Cherokee Hyundai. Glenn and Maryann Clarke More

I am very cynical when it comes to car shopping. I do my research in advance, and take nothing I hear at dealerships at face value. In shopping for a car for my daughter, I did my research at Edmunds and research in advance, and take nothing I hear at dealerships at face value. In shopping for a car for my daughter, I did my research at Edmunds and Consumer Reports, which put the Hyundai Elantra GLS at the top of our list. I checked online to see which dealers near me were showing the most Elantras in stock. Cherokee Hyundai had the most by far, and was as close to me as any, so they were the obvious place to go for a test drive. After I explained what I wanted -- and what I didn't want -- our salesman, Sam Janjooa, let my daughter take a test drive. The test drive was in a fully loaded Elantra, and Sam made a nominal effort at upselling us, but not in an overly pushy way. Hey, that's his job. (And I see from the review immediately before mine that sam likes his co-workers.) After the test drive, I explained that we had just started the process, and that I was not really ready to start negotiating yet. But I did ask him about the extra sticker showing dealer-added options. I had noticed that virtually every car had the same items -- window etching; some kind of extra body coating (a/k/a the usual crap); and a third item priced at $1000 and identified only by a set of 3 initials. When I asked Sam what that was, he waved his hand as if brushing the extra sticker away, and said that since I had told him I had looked at Edmunds, we would only be talking about "this one" -- indicating the main sticker. I nonetheless looked it up later. It was ADM (or something like that) and stood for "Additional Dealer Markup." Yep -- the dealer was jacking another grand into the price by pretending it had added something to car itself. Really cheesy. The other dealer-added options, even if grossly overpriced, at least added something to the value of the car. But in my opinion it borders on intentional misrepresentation to disguise part of the asking price for the car by hiding it in a list of items that most lay people would assume involved actual physical improvements. I almost crossed Cherokee off my list based on that alone. But I ultimately decided to include them when I started shopping price, mostly b/c I did not think it was fair to punish the salesman, who had treated us well. Well, wouldn't you know it -- Cherokee came in with the best price. Not right away, of course, but with a reasonable amount of dickering. They did not try to throw in an advertising fee. And though the doc fee was way too high, I kept citing to Edmunds. Though they kept the doc fee the same, they reduced the price by the same amount that Edmunds deemed the doc fee excessive, and eventually came down to the a few bucks below the Edmunds FMV. (Other dealers were much slower to respond to my emails – some never responded at all. Those that did respond declined to match or beat Cherokee's price.) I had been so put off by the ADM funny business that I insisted on doing all negotiating via email or text. Sorry, Sam, I know that was a pain in the neck, but I felt like I had to have a written record of all negotiations in order to protect myself from any possibility of a bait and switch -- not b/c of anything Sam did, but b/c of Cherokee's questionable pricing tactics w/ regard to the ADM (or whatever they called it). When I picked the car up, Sam gave me the guided tour of the vehicle, and threw in a few little extras that I had said I was not willing to pay for -- cargo net, first aid kit, & IPod cord. (Also the nitrogen-filled tires, which the car, coming out of dealer stock, apparently already had. The jury seems to be out as to whether that adds any real value for most drivers.) A little lagniappe is always a smart move. Anyhow, I was happy with Sam, and happy with the price I negotiated. And I have no problem with the concept that an informed shopper may wind up with a better deal than someone who comes in without having done their homework. But I think Cherokee Hyundai, and anyone else using the cheesy ADM tactic described above, is doing themselves and the industry a disservice. More

When I began looking for a car I only wanted to shop. I was not pressured with the guys at Cherokee Hyundai. They listen to what I was looking for and my terms. Never was I pressured to give them an answ was not pressured with the guys at Cherokee Hyundai. They listen to what I was looking for and my terms. Never was I pressured to give them an answer. It took me over a week to make my decision and they were patient during this time. My only problem was the waiting on the paper work once I did make my decision. More

This buying experience was probably the most friendliest, easiest, and most enjoyable I have ever had. Lee Robertson is the most pleasant car salesman I have ever done business with and Scott Morris made the easiest, and most enjoyable I have ever had. Lee Robertson is the most pleasant car salesman I have ever done business with and Scott Morris made the financing easy and quick. I would highly recommend this dealership to anyone interested in a new Hyundai More

The salesmen, Leslie Pollak did an exceptional job. He was very detail and knowledge about car and dealership. Very good experience. Thank you, we'll be back! The Everett Family was very detail and knowledge about car and dealership. Very good experience. Thank you, we'll be back! The Everett Family More

Katrina was very helpful and pleasant to work with, she answered every question professionally. She provided me with a very pleasant new car purchase experience. Exeptional. answered every question professionally. She provided me with a very pleasant new car purchase experience. Exeptional. More

I went to Cherokee Hyundai to accompany and support my mother in an inspection, test drive and purchase of a 2012 Sonata we found online. I thought that I would be on my toes the whole time, watching and mother in an inspection, test drive and purchase of a 2012 Sonata we found online. I thought that I would be on my toes the whole time, watching and listening for all the up-selling techniques, but that was not the case. Jim Scarborough was our salesman and I will say that he was very likeable from the start and put a smile on our faces with his down to Earth personality. His objectives in dealing with us were very aligned with our given budget and schedule. Post test driving the Sonata we came to buy, we were given the bad news that the vehicle we came to purchase already had a deposit on it. Feeling a bit disgruntled, it was back to the car lot with Jim. He was as understanding of the situation as he could have been, helped us find another vehicle with comparable mileage and did not rush us at any point. After a thorough inspection of the "one," we found that there were minor scuff marks on one of the hubcaps and there was a tiny area where the clear-coat had been stripped off. Jim did not pretend to be a subject matter expert when it came to cosmetic issues and immediately brought this to the attention of Greg Ganter, the GM of Sales, who subsequently arranged to have these issues cleaned up. After committing to the purchase we planned on leaving our car at the dealer for maintenance to fix the minor cosmetic discrepancies we discovered. Given that we live a good 45 minutes from Kennesaw it would have been an inconvenience for my mom to drive the car off the lot, and then coordinate dropping it off and picking it back up , but Jim insisted otherwise. He let us drive the car home, we dropped it off when it was time for service, and then Jim personally drove it to my mom's door when it was done. On a final note, Mr. Jim Scarborough is an upstanding gentlemen with a passion for people and a commitment to service. More