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Fields BMW Lakeland
Lakeland, FL
616 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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616 Reviews of Fields BMW Lakeland
August 21, 2025
I was expecting excellent service Oscar was nice enough but having had a Mercedes prior to my new 22 BMW x5 and purchasing this car from the Louisville BMW I would have expected much more from the Fields d but having had a Mercedes prior to my new 22 BMW x5 and purchasing this car from the Louisville BMW I would have expected much more from the Fields dealer. More
by Susie
Employees Worked With
Oscar Gamez
July 12, 2025
The mobile tech serviced my X3 in less than 30 minutes at my home in Valrico. Topped off my fluids and checked my tires. He was friendly and courteous. Very convenient. Highly recommend. my home in Valrico. Topped off my fluids and checked my tires. He was friendly and courteous. Very convenient. Highly recommend. More
by pt6267
Employees Worked With
Oscar
June 19, 2025
I don’t recommend this dealership to anyone. I have a significant amount of disappointment and frustration with a recent experience I had at BMW Lakeland dealership. As loyal BMW customers for I have a significant amount of disappointment and frustration with a recent experience I had at BMW Lakeland dealership. As loyal BMW customers for over a decade, we never expected to be treated with such a lack of professionalism, courtesy, and organization. The salesperson I dealt with was unreasonably emotional when we brought up our own secured financing. Rather than assisting me with care and respect, their behavior was erratic and dismissive — completely unacceptable from a brand that claims to value its customers. To make matters worse, I was told to consider donating my vehicle, only to later receive a letter from the general manager of the dealership offering to purchase it for over market value “REGARDLESS OF THE CONDITION”. This inconsistency either reflects poor internal communication or a careless attempt to mislead, and it has left me questioning the integrity of your sales process. Additionally, the salesperson and finance manager showed no willingness to negotiate on a vehicle I was interested in purchasing. I approached this transaction in good faith and with the intention of continuing my long-standing relationship with BMW, but I was met with inflexibility and disregard. That rigid and dismissive approach, combined with the rest of this experience, made it clear that my loyalty and time were not valued. Unfortunately, due to this experience, you have lost a long-standing customer. I hope you take this feedback seriously and work to address the lack of professionalism, communication, and customer care demonstrated by your staff. Needless to say, we went elsewhere to purchase two brand new vehicles. Very sad to have had this experience with BMW. More
by olga_woodard
Employees Worked With
Andre
June 12, 2025
Joe our sales representative was helpful efficient and very patient and kind. We are extremely happy with our vehicle BMW X3 2025. Fields Lakeland is the only place we go to purchase vehicles and get the very patient and kind. We are extremely happy with our vehicle BMW X3 2025. Fields Lakeland is the only place we go to purchase vehicles and get the best service! Natalie Garcia and Manny Garcia More
by natster32
Employees Worked With
Curtis General Manager , Nathan Briceland, Joe Roth
