Sam Heidel
Sam Heidel at Toyota of Rockwall

Sam Heidel

Assistant Service Manager

Toyota of Rockwall

1250 E Interstate 30
Rockwall, TX 75032

Contact Me
4.8
561 Reviews

I've been working in the automotive industry my whole life and professionally since 2007. My hobbies are hunting/fishing/cars and spending time with my family. Toyota of Rockwall is the place to be!

Dealership Experience

5 yrs, 11 mos

Industry Experience

18 yrs, 11 mos

Specialties & Trainings

ASE Master certified technician

Toyota Certified Service Professional

4.8

561 Reviews

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561 Reviews of Sam Heidel

July 07, 2026

Dealership Rating
Employee Rating

The personnel are always professional and friendly for the most part. They keep you informed on progress and let you know of any other problems and options. More

by obsbj.raid62
Service Price Transparency
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Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw

Jul 07, 2026

Toyota of Rockwall responded

We’re pleased to hear our team provided professional, friendly service and kept you informed about progress and options. Thank you for trusting us with your Toyota, and we look forward to helping again.

July 04, 2026

Dealership Rating
Employee Rating

I’m satisfied with their workmanships. I was informed quickly on the progress of my car and the pick up. Thank you More

by Gloria5
Service Price Transparency
Workmanship
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Service Communication
Recommend Dealer
Yes
Jul 04, 2026

Toyota of Rockwall responded

It’s great to hear you’re satisfied with the workmanship and the swift progress updates on your Toyota RAV4. Sam is glad your pickup went smoothly. We look forward to assisting you again.

July 04, 2026

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Employee Rating

My sales lady was very helpful and the price I paid and trade in value were fair. More

by pegtrejo
Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw

Jul 04, 2026

Toyota of Rockwall responded

Thank you for sharing your experience with our sales team. We’re glad they provided helpful guidance and fair pricing on your Toyota Highlander trade-in. We appreciate your business and look forward to assisting you again.

July 02, 2026

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Exceptional customer service! Sam always goes above and beyond, providing fantastic service and great insight every time we bring in any of our three Toyotas for maintenance. High More

by DONALDFLORES9457
Service Price Transparency
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Recommend Dealer
Yes
Jul 02, 2026

Toyota of Rockwall responded

We’re thrilled that Sam and our service team could provide insight and support for your Toyota Venza and your other vehicles. We appreciate your recommendation and look forward to assisting you at your next maintenance visit.

July 02, 2026

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The warranty purchased at time of purchase was not what was told to us. Paid over $4,000 for what ended up free oil changes for 85,000 miles. Not what was told to us. Will not buy from here again. More

by jkka2005
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No
Jul 05, 2026

Toyota of Rockwall responded

We're sorry that you didn't have a completely satisfying visit. We'd love the opportunity to address any issues with you and our team here. If you don't mind reaching out to us, we would love to address your concerns. Thank you for your time, and hopefully, we can get to the bottom of this.

June 25, 2026

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The people at the dealership are really friendly and Sam Heidel is an excellent advisor. More

by sfsprague42
Service Price Transparency
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Service Communication
Recommend Dealer
Yes
Jun 25, 2026

Toyota of Rockwall responded

Thank you for noting our team’s friendliness and for highlighting Sam’s excellent support during your Camry service. We appreciate your five-star rating and look forward to assisting with your next maintenance visit.

June 25, 2026

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Employee Rating

As far as I'm concerned, they get my car up and running. I've using them since 2023 with the same car. More

by lanrekass1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw

Jun 25, 2026

Toyota of Rockwall responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback.

June 25, 2026

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The place seemed more like a country club than a dealership!! I was very impressed with the Customer Service!!! More

by johnkellyspencer
Service Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw , I don’t remember his name, but he worked in the gift shop. AWESOME guy!!!

Jun 25, 2026

Toyota of Rockwall responded

Thank you for noticing our club style atmosphere during your Toyota Camry service. We’re delighted our team could deliver the welcoming experience you mentioned. We look forward to assisting you with your Camry again.

June 23, 2026

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The service at Toyota of Rockwall has always been great. I have been taking my car there for 10 years. Also the coffee is good. More

by cheryl3809
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw

Jun 23, 2026

Toyota of Rockwall responded

Thank you for trusting us with your Toyota for the past 10 years and for the kind words about our coffee. We’re delighted to have earned your loyalty and look forward to serving you again soon.

June 18, 2026

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Employee Rating

Needed an oil change. Did an oil change. Got notified of some items needing to keep an eye on for the future with no pressure to do that right away. More

by TBOWEN988
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Mick Schott, Kasey Boysaw

Jun 19, 2026

Toyota of Rockwall responded

It’s great to know your Jeep Compass received a smooth oil change and that our team could point out upcoming items without any pressure. Thank you for trusting us and we’re here when your Jeep Compass needs attention again.

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