Lex Frahm
Sales & Leasing Consultant
Wilde East Towne Honda
5555 High Crossing Blvd
Madison, WI 53718
Dealership Experience
2 yrs, 7 mos
Industry Experience
2 yrs, 6 mos
Languages Spoken
English
128 Reviews
Write a Review128 Reviews of Lex Frahm
July 17, 2026
Wilde East Towne Honda is a great place to buy a car! They are friendly, helpful, respectful and transparent about the buying process. Lex and Jake were great to work with! They are friendly, helpful, respectful and transparent about the buying process. Lex and Jake were great to work with! More
Other Employees Tagged: Jacob Bartlett
July 14, 2026
Going into my first experience buying a new car, the staff at Wilde East Towne Honda made everything clear and approachable. Lex did a great job laying out the highlights of the various vehicles and was staff at Wilde East Towne Honda made everything clear and approachable. Lex did a great job laying out the highlights of the various vehicles and was quick to follow up on the details about financing and timing and we came closer to a decision. It was all so well organized we were able to make the deposit on a car that would be arriving in a few weeks and then come back to pick up my new wheels on the first day back after a nice vacation! More
Other Employees Tagged: Alex Abeyta
July 10, 2026
I found myself in urgent need of a vehicle. I started my journey with Wilde East Town Honda East Madison location. Anxiety overload trying to find a car you really love. Lex was my salesman an I started my journey with Wilde East Town Honda East Madison location. Anxiety overload trying to find a car you really love. Lex was my salesman and he was so welcoming and made me feel comfortable immediately. I drove away the same day with a vehicle. Great experience dealing with Lex and Honda staff. Highly recommend if your searching for your next vehicle to love... More
Other Employees Tagged: Jorge Guzman
July 08, 2026
I had an extremely disappointing experience at this Honda dealership while trying to purchase an Acura. We scheduled an appointment ahead of time and drove seven hours to see the vehicle. When we arrived, we dealership while trying to purchase an Acura. We scheduled an appointment ahead of time and drove seven hours to see the vehicle. When we arrived, we waited 50 minutes just to test drive a car we had specifically made an appointment for, only to be told that the vehicle had been taken off the lot by someone who was not supposed to have it. After finally getting the opportunity to drive the vehicle, we discovered that it had a strong cigarette smoke smell. Given that the dealership knew we were traveling such a long distance, this was something that absolutely should have been disclosed beforehand. We also had to call out of work to make this trip, and when we asked if they could work with us on the price given the inconvenience and condition of the vehicle, they refused to budge. Overall, this was one of the worst dealership experiences I’ve ever had. The lack of communication, poor preparation, and disregard for our time made this entire process incredibly frustrating. I would not recommend making a long trip to this dealership without having every detail confirmed in writing beforehand. More
June 29, 2026
Very professional, honest, stand by their word! I did a search on line for a specific Honda Ridgeline which Wilde had in their inventory. From the beginning I didn't think Wilde would want to work I did a search on line for a specific Honda Ridgeline which Wilde had in their inventory. From the beginning I didn't think Wilde would want to work with a customer who lives in Denver to come to Madison WI. and purchase a truck. When I finished explaining to Lex that I was going to be in Chicago, I would take a train to Madison? Lex was not phased by the situation. Lex worked with the Wilde team and everything went very smoothly. I am very happy with my truck and I would recommend Lex & the Wilde team for their auto needs. More
Other Employees Tagged: Shane Mason , Finance person very thorough & pleasant to work with.
June 26, 2026
Lex was great! Very kind and professional and helped us find the right car for our family. The whole team was wonderful to work with. Very kind and professional and helped us find the right car for our family. The whole team was wonderful to work with. More
Other Employees Tagged: Jacob Bartlett
June 26, 2026
Lex was very easy to work with and helped us from the beginning. He didn’t let us wander the lot for long before helping us learn about the cars and go for a test drive. Lex ensured we reserved the car w beginning. He didn’t let us wander the lot for long before helping us learn about the cars and go for a test drive. Lex ensured we reserved the car we wanted and helped the whole way. More
Other Employees Tagged: Jorge Guzman
June 26, 2026
Very pleasant to work with. Highly recommend Lex and Wilde East Towne Honda as a whole. Highly recommend Lex and Wilde East Towne Honda as a whole. More
Other Employees Tagged: Jacob Bartlett
June 22, 2026
Hello, Last week I purchased a car from Wilde East Towne Honda. I spent time with Lex Frahm both on the phone and in person and he was exceptional to work with. Lex is very straight forward and sincere an Honda. I spent time with Lex Frahm both on the phone and in person and he was exceptional to work with. Lex is very straight forward and sincere and makes the buying process very smooth. He was easy to work with and you could tell that he truly wanted what was best for me. I also worked with Jacob Bartlett in Finance and he made the financing process very simple. He walked me through my options and was very helpful in deciding what options I would need for my vehicle. Finally, I met with Shane Mason the Sales Manager and he was very open to listening to me provide feedback about the sale experience and the vehicle I purchased. He also gave me time to speak to him about a benefit that I may be able to bring to their organization. I appreciate the people I met at Wilde Honda last week and look forward to purchasing my wife's next vehicle there as well! More
Other Employees Tagged: Shane Mason, Jacob Bartlett , Shane Mason

