Lex Frahm
Lex Frahm at Wilde East Towne Honda

Lex Frahm

Sales & Leasing Consultant

Wilde East Towne Honda

5555 High Crossing Blvd
Madison, WI 53718

Contact Me
4.9
128 Reviews

Dealership Experience

2 yrs, 7 mos

Industry Experience

2 yrs, 6 mos

Languages Spoken

English English

4.9

128 Reviews

Write a Review

128 Reviews of Lex Frahm

July 17, 2026

Dealership Rating
Employee Rating

Wilde East Towne Honda is a great place to buy a car! They are friendly, helpful, respectful and transparent about the buying process. Lex and Jake were great to work with! More

by bam1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jacob Bartlett

Jul 18, 2026

Wilde East Towne Honda responded

Thank you for sharing your experience with Lex and Jake! We appreciate your business and your five-star rating. See you next time at Wilde East Towne Honda!

July 14, 2026

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Employee Rating

Going into my first experience buying a new car, the staff at Wilde East Towne Honda made everything clear and approachable. Lex did a great job laying out the highlights of the various vehicles and was More

by Erin
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alex Abeyta

Jul 15, 2026

Wilde East Towne Honda responded

Hi Erin, thank you for choosing Wilde East Towne Honda and for sharing your experience with Lex. We are thrilled to know you felt supported and informed every step of the way. Enjoy your new car, and safe travels from all of us!

July 14, 2026

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Employee Rating

Clean, organized, friendly staff, staff good at explaining cars and offers. Purhacsing did not take long More

by mchung
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Jul 14, 2026

Wilde East Towne Honda responded

Thank you for your positive feedback about our team and efficient process at Wilde East Towne Honda. We appreciate your business and we hope to see you again!

July 10, 2026

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Employee Rating

I found myself in urgent need of a vehicle. I started my journey with Wilde East Town Honda East Madison location. Anxiety overload trying to find a car you really love. Lex was my salesman an More

by pearlywhitez
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jorge Guzman

Jul 13, 2026

Wilde East Towne Honda responded

We are grateful for your business and recommendation of Lex from Wilde East Towne Honda's sales team! Enjoy your new ride, and we look forward to seeing you again.

July 08, 2026

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I had an extremely disappointing experience at this Honda dealership while trying to purchase an Acura. We scheduled an appointment ahead of time and drove seven hours to see the vehicle. When we arrived, we More

by Jessie
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Jul 08, 2026

Wilde East Towne Honda responded

Jessie, thank you for sharing your feedback. We are committed to providing clear communication and a seamless purchase experience for every guest. I would appreciate the opportunity to learn more about your visit and discuss your concerns further. Please reach out to me directly so we can review your experience and work toward earning back your confidence. Thank you, Brent Totten - General Sales Manager - brenttotten@lithia.com

June 29, 2026

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Very professional, honest, stand by their word! I did a search on line for a specific Honda Ridgeline which Wilde had in their inventory. From the beginning I didn't think Wilde would want to work More

by patm3479
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Shane Mason , Finance person very thorough & pleasant to work with.

Jun 29, 2026

Wilde East Towne Honda responded

Thank you for sharing your experience! We are pleased to hear you are happy with your truck! It's fantastic to know Lex and our team made the process smooth and hassle-free. Safe travels with your new Honda Ridgeline!

June 26, 2026

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Employee Rating

Lex was great! Very kind and professional and helped us find the right car for our family. The whole team was wonderful to work with. More

by orwickman
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jacob Bartlett

Jun 29, 2026

Wilde East Towne Honda responded

We're so glad to hear about your positive experience! Thank you for choosing Wilde East Towne Honda, and we hope to serve you again with any future needs. Congratulations on your new car!

June 26, 2026

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Lex was very easy to work with and helped us from the beginning. He didn’t let us wander the lot for long before helping us learn about the cars and go for a test drive. Lex ensured we reserved the car w More

by chris.kraemer1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jorge Guzman

Jun 29, 2026

Wilde East Towne Honda responded

Chris, it means a lot to hear Lex was so helpful from start to finish! Thank you for choosing Wilde East Towne Honda. We'll be here if you need assistance with anything else in the future. Enjoy your new ride!

June 26, 2026

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Employee Rating

Very pleasant to work with. Highly recommend Lex and Wilde East Towne Honda as a whole. More

by GW
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jacob Bartlett

Jun 29, 2026

Wilde East Towne Honda responded

We appreciate your business and your review! Thanks from the Wilde East Towne Honda Team, Gw!

June 22, 2026

Dealership Rating
Employee Rating

Hello, Last week I purchased a car from Wilde East Towne Honda. I spent time with Lex Frahm both on the phone and in person and he was exceptional to work with. Lex is very straight forward and sincere an More

by dean.hanson
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Shane Mason, Jacob Bartlett , Shane Mason

Jun 22, 2026

Wilde East Towne Honda responded

Hi Dean, thank you for sharing your outstanding experience with Lex, Jacob, and Shane! We are grateful for your business and support, and we look forward to working with you again at Wilde East Towne Honda. Enjoy your new car!

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