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Heiser Ford Lincoln

Glendale, WI

4.3
1,934 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,934 reviews

June 30, 2026

Excellent experience with the entire Heiser Ford team. Very attentive to my needs and provided all the information necessary for me to make the right decision in purchasing my vehicle from Heiser. Love More

by N.Acosta
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : JT
June 25, 2026

Meagen was beyond great. She was very professional and knowledgeable. Talking to her the first time made me feel like she knew me my whole life. It was, by far, the best deal More

by ericheu
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 25, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting Meagan’s expertise and welcoming approach during your Ford Edge purchase. We apologize for the delays in obtaining wire transfer information and appreciate your persistence while working with Devin to finalize the financing. Leela’s warm greeting at the door also set a positive tone for your visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 25, 2026

It was ok. Communication was a bit lacking. Overall ok. A good dealership. Can get services. Prices a bit high. Not enough communication. More

by LOUISA.EASTMAN
Recommend Dealer
Yes
Employees Worked With
Philip Stam
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jun 25, 2026 -

Heiser Ford Lincoln responded

Louisa, we're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue, or if you'd like to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to reach you, and we will reach out. We'd love to get to the bottom of this and turn things around for you. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 23, 2026

Easy to work with, responsive and professional They were easy to work with, responsive and professional More

by casey.connors
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 23, 2026 -

Heiser Ford Lincoln responded

Thank you for highlighting how responsive and professional Ellianna and our service team were. It’s great to know that servicing your Ford Transit-350 went smoothly from start to finish. We appreciate your five-star rating. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 22, 2026

Always fast, reliable service and they make it very hassle-free. I have even recommended this dealership to some coworkers. More

by jacob.henry
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jun 22, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience with our Ford service team. We’re thrilled to hear your Maverick received fast, reliable care and that the process felt hassle free. We appreciate you recommending us to your coworkers and look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 16, 2026

Unable to install Ford accessory, was told I would get a call about auxiliary box never happened More

by jeronmo123
Recommend Dealer
No
Employees Worked With
Bryce Harlow
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
June 15, 2026

They were patient with getting the hold payment as well as the down payment. I appreciate all questions I had being answered so I could understand the process of buying a car better. More

by christinedomenech72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 13, 2026

From the moment I walked in I was treated with respect. Good experience Always willing to assist with any questions More

by LORRIEMOLENDI
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 13, 2026 -

Heiser Ford Lincoln responded

It’s rewarding to know you felt respected from the moment you walked in. We’re glad our team could assist with your Ford Escape and answer every question. We look forward to welcoming you back for your next service visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 13, 2026

From the moment I walked in I was treated with respect. Good experience Always willing to assist with any questions More

by LORRIEMOLENDI
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jun 13, 2026 -

Heiser Ford Lincoln responded

Thank you for bringing your Ford Escape in for service and sharing your feedback. We’re glad you felt respected from the moment you arrived and that our team was ready to assist with any questions. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 12, 2026

Thank You for the great customer service, Both sales & Finance! Two thumbs up for Bassim Farhoud in Finance. Very detailed & made sure i was getting what i needed Rock Star. Thank You Thank You Bruc More

by workenman29
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Denson
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
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