Roy Edwards
Roy Edwards at Heiser Ford Lincoln

Roy Edwards

Sales Manger

Heiser Ford Lincoln

1700 W Silver Spring Dr
Glendale, WI 53209

Contact Me
4.6
11 Reviews
4.6

11 Reviews

Write a Review

11 Reviews of Roy Edwards

June 30, 2026

Dealership Rating
Employee Rating

Excellent experience with the entire Heiser Ford team. Very attentive to my needs and provided all the information necessary for me to make the right decision in purchasing my vehicle from Heiser. Love More

by N.Acosta
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman, Bassim Farhoud , JT

June 11, 2026

Dealership Rating
Employee Rating

I worked with JT not Roy Edwards. JT worked hard for the sale. That's all I have More

by kellymdassow
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

April 25, 2026

Dealership Rating
Employee Rating

Our purchasing experience was a feeling of super customer service along with knowledgeable, courteous, and professional personnel. Our service adviser Hutch, is a very valuable asset to your organization. More

by robbilly
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman

Apr 25, 2026

Heiser Ford Lincoln responded

Thank you for choosing a Lincoln Nautilus and for recognizing our team’s knowledgeable and professional approach. We appreciate your comments about our service advisor and will share your kind words with the department. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 10, 2026

Dealership Rating
Employee Rating

Peyton my salesman was very helpful, bassim did my paperwork and made it very easy. More

by austin.rumberg
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

Apr 11, 2026

Heiser Ford Lincoln responded

It was a pleasure assisting you with your new Ford lease. Roy and the team are glad the process went smoothly from sales through paperwork. We hope you enjoy your new vehicle. Today’s your Day

March 31, 2026

Dealership Rating
Employee Rating

Excellent, friendly staff. There was no pressure and Brandon Yates was down to earth, yet professional. More

by Rh5682
Recommend Dealer
Yes

Other Employees Tagged: Roy Edwards

Mar 31, 2026

Heiser Ford Lincoln responded

We’re delighted our team provided a friendly, no-pressure experience. Roy’s approachable professionalism really stood out. We look forward to welcoming you back. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 07, 2026

Dealership Rating
Employee Rating

Brandon was very professional, knowledgeable, intelligent, trustworthy and helpful. Roy was very thoughtful and professional. More

by Thomas Littlefair
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Brandon Yates

Mar 07, 2026

Heiser Ford Lincoln responded

We’re thrilled to hear Brandon and Roy provided such professional and thoughtful support during your new Ford F-150 purchase. It’s great they could share their expertise and trustworthiness. Enjoy every moment behind the wheel! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 27, 2026

Dealership Rating
Employee Rating

Very kind and easy to work with! The team helped me get the truck I wanted and a compromising price to fit my budget would highly recommend! More

by michael Z
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 27, 2026

Heiser Ford Lincoln responded

It’s wonderful to hear you found the process easy to navigate and secured your new Ford Ranger within your budget. Our team enjoyed assisting you every step of the way. Thanks for recommending us and congratulations on your new truck. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 07, 2026

Dealership Rating
Employee Rating

I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k More

by adrianadams23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Devin Spielman, Peyton Formico

Feb 09, 2026

Heiser Ford Lincoln responded

Adrian, we're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Feb 09, 2026

adrianadams23 responded

Id rather not be lied too anymore

February 02, 2026

Dealership Rating
Employee Rating

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats More

by bhouse2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Devin Spielman , Jhyaire Tatum

January 13, 2026

Dealership Rating
Employee Rating

it was a great experience. Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also ve More

by mymailtoyou45
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Jan 13, 2026

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

1

Dealership Inventory (187 Vehicles)

used 2024 Lincoln Nautilus car, priced at $41,343
2024 Lincoln Nautilus
used
BLUE PANTHER METALLIC exterior
Automatic
All-wheel Drive
new 2026 Ford F-250 car, priced at $91,699
2026 Ford F-250
new
CARBONIZED GRAY exterior
Automatic
Four-wheel Drive
used 2023 Nissan Rogue car, priced at $22,684
2023 Nissan Rogue
used
Super Black exterior
Automatic
All-wheel Drive
new 2026 Ford F-150 car, priced at $81,634
2026 Ford F-150
new
CARBONIZED GRAY METALLIC exterior
Automatic
Four-wheel Drive
used 2021 Jeep Wrangler Unlimited car, priced at $30,883
2021 Jeep Wrangler Unlimited
used
Black Clearcoat exterior
Manual
Four-wheel Drive
new 2026 Ford F-150 car, priced at $71,604
2026 Ford F-150
new
Star White Metallic Tri-Coat exterior
Automatic
Four-wheel Drive