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Gordie Boucher Lincoln of West Allis
West Allis, WI
1,738 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 5:00 PM
Tuesday 7:00 AM - 5:00 PM
Wednesday 7:00 AM - 5:00 PM
Thursday 7:00 AM - 5:00 PM
Friday 7:00 AM - 5:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 5:00 PM
Tuesday 7:00 AM - 5:00 PM
Wednesday 7:00 AM - 5:00 PM
Thursday 7:00 AM - 5:00 PM
Friday 7:00 AM - 5:00 PM
Saturday 7:00 AM - 12:00 PM
Sunday Closed
Top Reviewed Employees
Latest Reviews
January 31, 2026
Dawn is friendly and knowledgeable.
A pleasure to deal with. Sam with AJ Kallas. They’re the reason I like to come back to this dealership.
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by JRIFELJ
Verified Customer
Verified Customer
January 30, 2026
Dawn is awesome.
Everything was great. Came from dealing with Garbo Motors invRscinevandvcanvhonestly say Boucher is getting real close to what Garbo's were doing. Ex
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by CPISANELLO
Verified Customer
Verified Customer
January 27, 2026
All in all very good to deal with.
Skye was an excellent person to deal with and very helpful with any questions I asked her.
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by Gtraut1
Verified Customer
Verified Customer
Dealership Inventory (298 Vehicles)
Photos & Amenities
- Customer Lounge Area
- Free WiFi
- Complimentary Car Wash
- Shuttle Service
- Loaner Cars
- After Hours Drop-Off
- Free Snacks
- Free Coffee
- Free Drinks
- Complimentary Multi-Point Inspection
- Handicapped Accessible
- Home Delivery
- No Contact Transactions
- Business Center
- Authorized Parts Store
- Virtual Appointments
- Vehicle Sanitization
- Home Test Drives
