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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,828 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,828 reviews

June 01, 2026

Everything was very smooth and organized On time for my appointment. Definitely worth for the trip More

by bob
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jun 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re glad your Lincoln Nautilus service went smoothly and stayed right on schedule. Thank you for making the trip and trusting us with your vehicle. Joe England General Sales Manager 414-327-6000

June 01, 2026

Good service Good service . . fast time to fixing the issues and nice people except one person More

by azzam3731
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jun 01, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for entrusting your Lincoln to our service team. We’re pleased to hear your issues were addressed quickly and that most of our staff made you feel welcome. We regret one interaction didn’t meet expectations and will share your feedback with Dawn to help us improve. Joe England General Sales Manager 414-327-6000

May 31, 2026

Enjoyable and highly transparent My experience at the dealership was enjoyable and Greg was very transparent with about the car and the whole process. More

by Bschloemer10
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
May 31, 2026

Greg was really great to work with. Everyone at the dealership I encountered was friendly and made the buying process relatively easy. More

by Jen.luckow
Recommend Dealer
Yes
Employees Worked With
Greg Miller
May 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your experience. We’re glad our team made your Lincoln purchase smooth and welcoming. We appreciate you choosing us. Joe England General Sales Manager 414-327-6000

May 31, 2026

Gordie Boucher got me nice employee rebate plus more rebate for past customer of 30 yrs And always takes good care of me More

by TEDKUEHL3
Recommend Dealer
Yes
Employees Worked With
Greg Miller
May 31, 2026 -

TEDKUEHL3 responded

And really explained all the features that came with new Aviator from drive train to all the technologies Beautiful ride really love it!!

May 30, 2026

The best car experience I have ever had! Gus was awesome! Gus was personable, professional and very knowledgeable. More

by 2STORMNS
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
May 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re thrilled your Lincoln Nautilus service visit provided the best car experience you’ve had and that our team member made it friendly, professional and informative. We appreciate you letting us know and look forward to serving you again. Joe England General Sales Manager 414-327-6000

May 30, 2026

It appears they have put the wrong camera in my vehicle. I called the Service center, and they said they would get back to me, but have not yet. The camera they put in, is simply just that a camera. It does More

by Randy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Katie, was very helpful. Initially, said she’d get back to me and has not.
May 30, 2026

I didn't expect to spend 2 hours in the dealership for an oil change and tire check. I also didn't expect to hear that the 60,000 mile servicing appointment would require me to leave my car overnight. Whil More

by Carrietaylor0
Recommend Dealer
Yes
Employees Worked With
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 29, 2026

Very knowledgeable and provided ease in closing the sale. Appreciated all of the assistance provided by everyone involved. More

by STINGLG61
Recommend Dealer
Yes
Employees Worked With
John Murphy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Murphy
May 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

What a pleasure to know that John and our team could offer knowledgeable guidance and a smooth purchase experience for your new Lincoln Corsair. We appreciate you sharing your experience and hope you enjoy every mile ahead. Joe England General Sales Manager 414-327-6000

May 29, 2026

They made it easy to lease our car . Your vehicle selection was excellent. Our salesman Ben Wick did a great job. More

by HAMEISTERARTJR
Recommend Dealer
Yes
Employees Worked With
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Keri Farner
May 29, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for leasing your new Lincoln Nautilus with us. We’re glad our selection met your needs and that Keri made the lease process easy. We look forward to assisting you again in the future. Joe England General Sales Manager 414-327-6000

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