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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,828 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,828 reviews

May 29, 2026

An enjoyable experience. Straight forward. My trade-in was valued. Gus and all others made sure I felt comfortable with my car prior to taking it home. More

by PHAIRARTISTRY
Recommend Dealer
Yes
Employees Worked With
Gus Holo
May 29, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for bringing your Lincoln Nautilus in for service. We’re glad the trade-in valuation was straightforward and that our team made sure you felt comfortable before driving away. Joe England General Sales Manager 414-327-6000

May 28, 2026

The loaner service is very much appreciated! In addition, the video summary of the service findings is very helpful More

by Wkerley
Recommend Dealer
Yes
May 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

We appreciate your five-star feedback. We’re glad the loaner vehicle added convenience and that the video summary helped clarify the service findings for your Lincoln. We look forward to welcoming you back. Joe England General Sales Manager 414-327-6000

May 28, 2026

I was able to get my car oil changed and a set of new tires in one service visit. The work was completed on time at the time promised. Dealership has comfortable, spacious waiting area with a wide variet More

by Kathy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Lady who processed my payment.Very curtious and patient while I transferred money to my bank account.She also highlighted information about the Tire Protection & Rebate as I requested. She assured me the rebate would be submitted.
May 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for trusting us with your Toyota service. We’re glad the oil change and new tires were completed on schedule and that you enjoyed the spacious waiting area with snacks, beverages, and the complimentary car wash. Hearing that the sale tires are delivering a renewed driving experience is fantastic. Joe England General Sales Manager 414-327-6000

May 28, 2026

5, my service was excellent. My service rep took great care of my wife's vehicle and was very aware of my time. More

by RSTILLMAN1
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
May 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the 5-star review. We’re glad our service rep provided excellent care for your wife’s Lincoln Navigator while respecting your time. We appreciate the trust you placed in us. Joe England General Sales Manager 414-327-6000

May 28, 2026

We filled out the Costco auto program questionnaire and it linked us to Gordie Boucher. Rob contacted us right away and even replied to our email well after normal business hours. He provided me with a ve More

by WACKERBECK
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Robert Rakoczy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

We’re thrilled Robert reached you promptly, offered a Dodge Durango you hadn’t considered, and our finance team accommodated your schedule for that surprise test drive. Enjoy your new Durango and let us know if we can help further. Joe England General Sales Manager 414-327-6000

May 26, 2026

Smooth and seamless Everything went smooth and seamless from start to finish. Best service every More

by brysonlaferguson
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
May 26, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for sharing your experience with the service on your Lincoln Nautilus. We’re glad our team delivered smooth, seamless support from start to finish. We look forward to helping you again whenever you need service. Joe England General Sales Manager 414-327-6000

May 25, 2026

Communication is excellent. Dawn is personable and attentive. Explains everything. It's nice to go to the lounge and get something to drink and snack on. More

by dalegraeven
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
May 26, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for highlighting our communication and Dawn’s attentive service. We’re pleased you enjoyed our lounge and refreshments while your Lincoln Aviator was in for service. We appreciate your feedback and look forward to welcoming you back. Joe England General Sales Manager 414-327-6000

May 23, 2026

Great. Got back to us immediately with a response from emails. And took care of us right away when we showed up to the dealership, unannounced. More

by DNBECK1974
Recommend Dealer
Yes
Employees Worked With
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Joe England
May 23, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your five-star review. We’re glad Joe could respond promptly to your emails and assist you as soon as you stopped by unannounced. Enjoy your Dodge Durango! Joe England General Sales Manager 414-327-6000

May 23, 2026

That was the best car experience I've ever had says my husband, who is 62 years old, bought his first car at age 18 and has probably purchased about 15-20 cars in his lifetime More

by Bparey
Recommend Dealer
Yes
Employees Worked With
Kifah Barakat
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Kifah Barakat
May 23, 2026 -

Gordie Boucher Lincoln of West Allis responded

It’s fantastic to hear your husband found this to be his best car-buying experience after so many purchases over the years. Kifah was delighted to help you choose your new Lincoln Nautilus. Enjoy every journey ahead! Joe England General Sales Manager 414-327-6000

May 22, 2026

Good and clean I wish they could remind us of we have options Ok good More

by John_jeson
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
May 22, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you, John, for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback. Joe England General Sales Manager 414-327-6000