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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,738 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,738 reviews

January 31, 2026

Dawn is friendly and knowledgeable. A pleasure to deal with. Sam with AJ Kallas. They’re the reason I like to come back to this dealership. More

by JRIFELJ
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 31, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for the kind words for our service department! We look forward to sharing your compliments with them. Please don't hesitate to let us know if we can be of further assistance. Roy Reger Service Manager 414-327-6000

January 30, 2026

Dawn is awesome. Everything was great. Came from dealing with Garbo Motors invRscinevandvcanvhonestly say Boucher is getting real close to what Garbo's were doing. Ex More

by CPISANELLO
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Jan 30, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for sharing your thoughts about your experience with Gordie Boucher Lincoln of West Allis. We appreciate your business and hope to see you again soon! Roy Reger Service Manager 414-327-6000

January 27, 2026

All in all very good to deal with. Skye was an excellent person to deal with and very helpful with any questions I asked her. More

by Gtraut1
Recommend Dealer
Yes
Employees Worked With
Skye Artrip
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Skye Artrip
Jan 28, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you so much for your kind words for Skye and for taking the time to leave us this wonderful feedback! Roy Reger Service Manager 414-327-6000

January 23, 2026

The staff was outstanding and the service I receive was great, timely, and fun schedule. More

by BATTLECHAP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 23, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Gordie Boucher Lincoln of West Allis. We look forward to having you as one of our valued customers for many more years to come! Roy Reger Service Manager 414-327-6000

January 23, 2026

They did a great job Ben was very polite and pleasant to deal with. Would recommend Boucher More

by JFRANK7
Recommend Dealer
Yes
Employees Worked With
John Murphy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : John Murphy
Jan 24, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for sharing your thoughts about your experience with Gordie Boucher Lincoln of West Allis. We appreciate your business and hope to see you again soon! Joe England General Sales Manager 414-327-6000

January 22, 2026

Excellent service I provided good and courteous service. You assist me with the process and answer my questions. More

by TERENCEHUDSON
Recommend Dealer
Yes
Employees Worked With
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Joe England
Jan 22, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Joe England General Sales Manager 414-327-6000

January 21, 2026

NA My experience with Roberto was great. This survey forcing me to type 15 words is very irritating More

by Cory A Schamens
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Jan 21, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for choosing Gordie Boucher Lincoln of West Allis. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Roy Reger Service Manager 414-327-6000

January 21, 2026

NA My experience with Roberto was great. This survey forcing me to type 15 words is very irritating More

by Cory A Schamens
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Jan 21, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thanks for sharing your thoughts about your experience with Gordie Boucher Lincoln of West Allis. We appreciate your business and hope to see you again soon! Roy Reger Service Manager 414-327-6000

January 20, 2026

Great service experience! All outstanding: check in | coffee bar | WiFi | video of service | check out. How many times can you say -Looking forward to my next service appoint More

by Kriaten Moore
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 20, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Roy Reger Service Manager 414-327-6000

January 17, 2026

The dealership has always been great! Everyone is always so friendly and helpful I would always recommend going there More

by ransomfam2002
Recommend Dealer
Yes
Jan 17, 2026 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Roy Reger Service Manager 414-327-6000

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